立即打开
网络搭桥,小公司赢得大客户

网络搭桥,小公司赢得大客户

Elaine Pofeldt 2012-04-09
近年来B2B网站的扩张为小企业赢得大客户带来了机会。

    “使用这些承包商的客户自然预期会得到最低价格,”在马里兰州萨维奇经营数字内容咨询公司Hyper Modern的塞斯得•布兰姆表示,并称有些网站的定价结构要求承包商为每项工作支付一定比例的佣金,有时可能是附加费用,这都会拿走一部分利润。

    但对于有些公司而言,进入在线市场利大于弊。芝加哥Mediafly帮助大公司在iPad、智能手机等移动设备上呈现内容,迄今一直在无风险资本注入的情况下保持了增长,部分就是得益于Ariba提供的一项服务“动态折扣”。Mediafly通过Ariba向一个最大的客户开出发票,如果客户很快支付,就会获得一定的价格折扣。

    “这能让我们更快地收回现金,”企业销售副总裁麦特•萨格斯表示。对于一家小公司而言,有时现金就是一切。

    译者:老榆木

    "There are certain expectations on the part of the clients [who] use them that they're going to get the lowest price out there," says Thursday Bram, who runs digital content consultancy Hyper Modern in Savage, Md. The pricing structure on some sites, which require contractors to pay a percentage of each job and, sometimes, additional fees, can take a bite out of profits, she notes.

    But for some companies, the benefits of access to an online marketplace outweigh the disadvantages. Mediafly, a Chicago firm which helps big companies present their content on mobile devices like the iPad and smartphones, has been able to grow without an infusion of venture capital so far, partly because of one service offered by Ariba: "dynamic discounting." Mediafly submits invoices to one of its biggest customers through Ariba, offering a price break if they are paid quickly.

    "It gives us an opportunity to get our cash much faster," says Matt Suggs, vice president of enterprise sales. Sometimes, for a small company, that concern trumps a lot of other things.

热读文章
热门视频
扫描二维码下载财富APP