10大遗产：乔布斯改变世界
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音乐 进入新千年以来，音乐产业迅速向数字内容传递方式转变，上百万用户通过Napster等在线音乐服务网站非法下载音乐，这种混乱局面使得音乐出版公司疲于应付，只能在日益调低底线的痛苦中苦苦挣扎。 2003年，苹果公司推出数字内容服务iTunes，对音乐下载进行收费。这项服务凭借其易用性，并与热销的iPod紧密结合，以势不可挡的魅力征服了消费者。目前，iTunes已经成为全球最大的在线音乐零售平台，注册用户超过2亿，下载音乐数量达到150亿首。2011年秋，苹果公司推出了基于云技术的iTunes服务，将进一步巩固它的领先地位。 |
Music The new millennium was all about a rapid shift to digital content delivery, a disruption that sent music publishers scrambling to preserve their downward-spiraling bottom lines as millions of users downloaded music illegally via services like Napster. Apple launched iTunes in 2003. A digital content service that charged for music, its ease-of-use and tight integration with the popular iPod proved irresistible to consumers. Now, iTunes is the largest online music retailer in the world, with over 200 million registered users who have downloaded 15 billion songs. The fall 2011 launch of a cloud-based iTunes service should only further cement that standing. |
