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马斯克怎么玩推特?不爱关注爱拉黑

马斯克怎么玩推特?不爱关注爱拉黑

Tristan Bove 2022-05-09
马斯克自称保护言论自由,但他很喜欢屏蔽批评他的网友。

既然埃隆·马斯克将推特公司(Twitter)变成一家私人控股公司,他很可能急于实现自己对该社交媒体平台应该如何运作的愿景。

多年来,马斯克和其他人一样使用推特:在这个公共平台上表达他的思想和观点。

他在平台上有大量粉丝——在他收购该公司时约有8600万粉丝——这些粉丝必然会增加他推文的评论量。而这些评论很有影响力。从他对新冠肺炎疫情的声明到使公司市值蒸发数十亿美元的单条推文,这位世界首富从未远离争议。

但在对这位企业家如何使用自己的推特账户进行深入研究后发现,他在使用该平台时可能非常偏狭,只关注与他有共同兴趣的人——这份关注者名单只有114人——并屏蔽了与他意见相左的人。

马斯克关注了哪些人?

除了关注与他自己的公司相关的账户外,马斯克关注的推特用户,无论是企业用户还是个人用户,在很大程度上似乎与他兴趣一致。马斯克关注了许多与技术、太空探索和加密货币相关的账户。他还关注了投资管理公司ARK的几名员工,该公司管理多项聚焦马斯克参与的颠覆性技术的资产,包括电动汽车、人工智能和区块链。

此外,马斯克还关注了几位科普工作者,甚至还有一些前政府官员,其中大多数人来自美国国家航空航天局(NASA)。马斯克关注者名单上的少数新闻账户也主要集中在科学和技术方面。浏览马斯克的关注者名单就会发现:这位亿万富翁对用户如何管理关注列表的愿景是保持一个相对有限的列表,有选择性地筛选出他们希望多看到推送的账户和内容类型。

马斯克希望推动的重大变革是允许更多内容自由流动,而没有公司对某些用户进行过度审核或审查的风险。如果出现这种变革,马斯克设想用户可以访问更多符合他们兴趣的未经审核的内容。

马斯克是如何使用推特的?

尽管他斥资440亿美元收购了推特公司,但马斯克与社交媒体网络之间的关系却起起落落。

从他的评论“我爱推特”到他的担忧“推特正在消亡吗?”,马斯克显然认为该平台有巨大的价值,但并未充分发挥其潜力。他在发给推特公司董事会的要约信中强调,这是他有意收购推特公司的一个重要原因。他写道,仅凭马斯克一人,就能够通过将推特公司变为一家私人控股公司,从而释放公司的“巨大潜力”。

在他的“推特正在消亡吗?”推文中,马斯克哀叹道,平台上粉丝最多的几个账户“很少发推文,发表的内容也很少”。鉴于马斯克已经习惯把推特当成传声筒来表达他的思想和观点,他对这款应用程序未来的愿景可能包括提高用户参与度,尤其是那些拥有大量受众的用户。

马斯克长期以来一直强调发挥推特自由言论“公共广场”的作用,他表示该公司近年来一直未能发挥这一作用。他多年来一直在使用这款应用程序,在他收购推特公司后,他很可能会鼓励用户也这样做。

马斯克对言论自由的看法

多年来,马斯克对推特最大的批评之一是该平台对言论自由的镇压以及内容审核协议的过度扩张。

马斯克澄清说,该应用程序的审查规则将保持在合法范围内。他最近在推特上写道:“我反对远远超出法律范围的审查制度。”

尽管这位企业家在过去对屏蔽批评者表现出了开放态度,但这对于涉及仇恨言论、种族主义或骚扰等更为阴暗的表达方式意味着什么,目前尚不清楚。

马斯克在2020年3月发表推文,其推文称冠状病毒恐慌是“愚蠢”的,在某位用户表示不同意他的观点后,马斯克屏蔽了该用户,使得该用户无法查看他的账户内容。

作家亚历克斯·爱泼斯坦是另一位与马斯克意见相左并被马斯克屏蔽的用户,他对这位推特新主人屏蔽其批评者的做法表示不满。

爱泼斯坦写道:“作为被你屏蔽的最严厉的批评者,我一定会留在推特上。尽管由于某人强烈反驳你的主张,你就屏蔽他,这种做法是懦弱的表现。”

马斯克欢迎他的批评者留在推特上,称“这就是言论自由的意义”。但鉴于他的历史,他显然认为自己屏蔽批评者的做法并不过激。(财富中文网)

译者:中慧言-王芳

既然埃隆·马斯克将推特公司(Twitter)变成一家私人控股公司,他很可能急于实现自己对该社交媒体平台应该如何运作的愿景。

多年来,马斯克和其他人一样使用推特:在这个公共平台上表达他的思想和观点。

他在平台上有大量粉丝——在他收购该公司时约有8600万粉丝——这些粉丝必然会增加他推文的评论量。而这些评论很有影响力。从他对新冠肺炎疫情的声明到使公司市值蒸发数十亿美元的单条推文,这位世界首富从未远离争议。

但在对这位企业家如何使用自己的推特账户进行深入研究后发现,他在使用该平台时可能非常偏狭,只关注与他有共同兴趣的人——这份关注者名单只有114人——并屏蔽了与他意见相左的人。

马斯克关注了哪些人?

除了关注与他自己的公司相关的账户外,马斯克关注的推特用户,无论是企业用户还是个人用户,在很大程度上似乎与他兴趣一致。马斯克关注了许多与技术、太空探索和加密货币相关的账户。他还关注了投资管理公司ARK的几名员工,该公司管理多项聚焦马斯克参与的颠覆性技术的资产,包括电动汽车、人工智能和区块链。

此外,马斯克还关注了几位科普工作者,甚至还有一些前政府官员,其中大多数人来自美国国家航空航天局(NASA)。马斯克关注者名单上的少数新闻账户也主要集中在科学和技术方面。浏览马斯克的关注者名单就会发现:这位亿万富翁对用户如何管理关注列表的愿景是保持一个相对有限的列表,有选择性地筛选出他们希望多看到推送的账户和内容类型。

马斯克希望推动的重大变革是允许更多内容自由流动,而没有公司对某些用户进行过度审核或审查的风险。如果出现这种变革,马斯克设想用户可以访问更多符合他们兴趣的未经审核的内容。

马斯克是如何使用推特的?

尽管他斥资440亿美元收购了推特公司,但马斯克与社交媒体网络之间的关系却起起落落。

从他的评论“我爱推特”到他的担忧“推特正在消亡吗?”,马斯克显然认为该平台有巨大的价值,但并未充分发挥其潜力。他在发给推特公司董事会的要约信中强调,这是他有意收购推特公司的一个重要原因。他写道,仅凭马斯克一人,就能够通过将推特公司变为一家私人控股公司,从而释放公司的“巨大潜力”。

在他的“推特正在消亡吗?”推文中,马斯克哀叹道,平台上粉丝最多的几个账户“很少发推文,发表的内容也很少”。鉴于马斯克已经习惯把推特当成传声筒来表达他的思想和观点,他对这款应用程序未来的愿景可能包括提高用户参与度,尤其是那些拥有大量受众的用户。

马斯克长期以来一直强调发挥推特自由言论“公共广场”的作用,他表示该公司近年来一直未能发挥这一作用。他多年来一直在使用这款应用程序,在他收购推特公司后,他很可能会鼓励用户也这样做。

马斯克对言论自由的看法

多年来,马斯克对推特最大的批评之一是该平台对言论自由的镇压以及内容审核协议的过度扩张。

马斯克澄清说,该应用程序的审查规则将保持在合法范围内。他最近在推特上写道:“我反对远远超出法律范围的审查制度。”

尽管这位企业家在过去对屏蔽批评者表现出了开放态度,但这对于涉及仇恨言论、种族主义或骚扰等更为阴暗的表达方式意味着什么,目前尚不清楚。

马斯克在2020年3月发表推文,其推文称冠状病毒恐慌是“愚蠢”的,在某位用户表示不同意他的观点后,马斯克屏蔽了该用户,使得该用户无法查看他的账户内容。

作家亚历克斯·爱泼斯坦是另一位与马斯克意见相左并被马斯克屏蔽的用户,他对这位推特新主人屏蔽其批评者的做法表示不满。

爱泼斯坦写道:“作为被你屏蔽的最严厉的批评者,我一定会留在推特上。尽管由于某人强烈反驳你的主张,你就屏蔽他,这种做法是懦弱的表现。”

马斯克欢迎他的批评者留在推特上,称“这就是言论自由的意义”。但鉴于他的历史,他显然认为自己屏蔽批评者的做法并不过激。(财富中文网)

译者:中慧言-王芳

Now that Elon Musk is taking Twitter private, he’s likely eager to implement his own vision of how the social media platform should operate.

For years Musk has used Twitter much like anyone else: as a public platform on which to voice his ideas and opinions.

His large following on the platform—around 86 million at the time he bought the company—certainly magnifies his comments. And those comments have a history of being impactful. From his statements on the COVID-19 pandemic to single tweets that wiped billions of dollars off companies’ evaluations, the world’s richest man has never been far away from controversy.

But a dive into how the entrepreneur uses his own Twitter account reveals he can be very insular in using the network, keeping a tight list of followers who share his interests—just 114—and blocking people he disagrees with.

Who does Musk follow?

Other than accounts related to his own companies, the Twitter users Musk follows largely seem to be aligned with his interests, whether business or personal. Musk follows a number of accounts related to technology, space exploration, and cryptocurrency. He also follows several employees at investment management firm ARK, which handles several assets focused on disruptive technologies Musk is involved with, including electric vehicles, artificial intelligence, and blockchain.

Additionally, Musk follows several popular science communicators and even some former government officials, most of whom hail from NASA. The few journalism accounts on Musk’s list are also primarily focused on science and technology. A read-through of Musk’s follows suggests that the billionaire’s vision for how users manage their follows is to keep a relatively tight list, selectively choosing the accounts and type of content they want to see more of.

One of the big changes Musk wants to push is allowing more content to flow freely without the risk of overreach by the company moderating or censoring certain users. Should this change occur, Musk envisions users having access to more unmoderated content that aligns with their interests.

How does Musk use Twitter?

Despite him shelling out $44 billion for Twitter, the relationship between Musk and the social media network has had its ups and downs.

Between his “I love Twitter” comment and his “Is Twitter dying?” concerns, Musk clearly believes the service has immense value but isn’t being used to its full potential. He emphasized this as a big reason behind his intent to purchase Twitter in his offer letter sent to the company’s board. Musk alone could unlock the company’s “extreme potential” by reverting it to a private company, he wrote.

In his “Is Twitter dying?” post, Musk bemoaned the fact that several of the most followed accounts on the platform “tweet rarely and post very little content.” Given how Musk has grown accustomed to using Twitter as a megaphone for his thoughts and opinions, his vision for the future of the app likely includes more engagement from all users, especially those with large audiences.

Musk has long championed Twitter’s role as a “public square” for free speech, a role he says the company has been failing to fulfill in recent years. He has already been using the app as such for years, and it’s likely users will be encouraged to do the same under his ownership.

Musk’s views on free speech

One of Musk’s biggest criticisms of Twitter over the years has been a perceived crackdown on free speech and an overreach of content moderation protocols.

Musk has clarified that censorship rules on the app will remain within the confines of what is legal. “I am against censorship that goes far beyond the law,” he tweeted recently.

What this means for murkier forms of expression—involving hate speech, racism, or harassment—remains unclear, although the entrepreneur has shown an openness in the past to blocking users who disagree with him.

Musk blocked one Twitter user from viewing his account after the user disagreed with his March 2020 tweet calling the coronavirus panic “dumb.”

Author Alex Epstein, another user who disagreed with Musk and was blocked, called out the new Twitter owner’s practice of blocking his critics.

“As your best, blocked critic, I will definitely remain on Twitter,” Epstein wrote. “Although it’s pretty weak to block someone for rigorously refuting your claims.”

Musk has welcomed his critics to stay on Twitter, saying that “that is what free speech means.” But given his history, he apparently views blocking users he disagrees with as a fair reaction to free speech he disagrees with.

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