被美国八大名校录取的22岁TikTok博主如何年入六位数
对于TikTok博主乔哈尔·汗（22岁，麻省理工学院毕业生）来说，针对大学生群体做学习教育类的内容是一个自然而然的选择。
乔哈尔自己想了一些他在上高中时就希望能够有人教的技巧和建议。他的TikTok账户是“@goharsguide”，有170万铁粉，视频内容主要是指导有学术追求的学生如何更快写完作业、写出高分论文、提高记忆力、攻破选择题考试等等。
乔哈尔流量最高的一条视频播放量有690万，是他的“如何找到上学动力”（How to Find the Motivation for School）系列中的一条。这个迷你系列一共四部分，详细介绍了一些写作业的技巧，比如正面想象、加入监督互助群组、从最简单的第一步入手等等。
TikTok博主的收入再加上戴尔（Dell）、培生（Pearson）等公司赞助的品牌收入，乔哈尔轻轻松松就可以拿到六位数，《财富》杂志通过查阅财务文件对此进行了确认。
他的成功经验如下：
赚钱要趁早
乔哈尔在学习新技能这个方面一直是佼佼者，他的父母能够证明，他从11岁开始就创建网站了。
“说起来我从10岁就开始做‘自媒体经济’了（这是人们现在对它的称呼）。”乔哈尔说，“当时我创建了我的第一个YouTube频道，也开始更新第一个博客。我很快就迷上了编程。”
乔哈尔很快也“迷上”了平面设计、社交媒体编辑和开发，初中和高中时都在不断努力精进技巧。他在很小的时候就进入了网络广告领域，并且表现出了创业者的敏锐。乔哈尔十一二岁的时候，通过在自己制作的网页上投放广告，每个月都可以赚“几百甚至几千美元”。
“每走一步，我老爸老妈都在问到底是怎么回事。”乔哈尔说，“我当时跟他们说：‘哦，我需要你们的税务信息。这样我就能够开通谷歌广告联盟（Google Adsense）了。’当时我才十二三岁，他们就问我：‘你要这个干什么？为什么要用我的信用卡信息？’我就说：‘相信我就行了。’我对商业兴趣的源头差不多是从这里开始的。”
学霸的可信度
乔哈尔就读的是美国康涅狄格州西摩市一所规模不大的高中，他的平均成绩（GPA）是98.5分（满分100分），理所当然是当时的优秀毕业生代表。得益于他的优异成绩，乔哈尔拥有了“超现实的经历”，被六所常春藤联盟（Ivy League）的学校——耶鲁大学（Yale）、哥伦比亚大学（Columbia）、宾夕法尼亚大学（University of Pennsylvania）、布朗大学（Brown）、达特茅斯大学（Dartmouth）和康奈尔大学（Cornell）——以及斯坦福大学（Stanford）和麻省理工学院（MIT）录取。
乔哈尔最终选择了麻省理工学院，因为这所学校的计算机学科很厉害，而他又拿到了这里的全额奖学金。被全美八大名校录取的经历让乔哈尔有底气和实力为其他希望追随他脚步的人提供学习建议。
成为TikTok博主
2018年3月，乔哈尔发布了他的第一条TikTok视频，里面只是一些“随意”的内容，例如搞笑梗图等。后来，他在一条视频里提到自己就读于麻省理工学院，于是大量问题蜂拥而至。有评论问他是怎么被录取的，希望得到一些建议以提高自己的录取几率。
“我一直想做和大学招录有关的生意，或者只是提供一些关于大学入学的建议。”乔哈尔告诉《财富》杂志，“所以我认为这是一个完美的切入点。”
随着乔哈尔持续发布和学习建议有关的视频，他收到的评论和提问也越来越多，形成了“滚雪球效应”。从2018年6月到9月，他的账号粉丝从0增长到3万。
当年秋天，乔哈尔重返校园时，他改变了视频风格，从自己出境改成了背景叙述加DIY剪纸风格的视频，现在这已经成为了乔哈尔出品的标志了。
“我换了视频风格之后，粉丝大概一周内就从3万涨到了10万。”乔哈尔对《财富》杂志表示，“后来到2020年年底涨到了50万。现在大约有170万。”
从此之后，乔哈尔凭借他不断增长的粉丝量，让感兴趣的品牌愿意通过他的视频打广告。2021年，乔哈尔给品牌打广告的收益是六位数，他的合作公司包括美国电话电报公司（AT&T）等一流公司，也包括他的梦想公司Grammarly。
“我记得，为了与Grammarly达成合作，花了我最长的一段时间，因为无论是我的商业构想还是拍视频，论文写作都是重点。”乔哈尔说，“我去年一直与他们合作到年底，是一段很棒的经历。”
现在乔哈尔已经得到了自己的“白鲸”，他不再只是有梦想了，他开始与PBS合作自己的一个项目。
合伙开公司
2019年，乔哈尔和他的弟弟（目前在哈佛大学读大三）成立了大学入学咨询公司Next Admit。但他们在2020年10月才开始经营。他的灵感来自于自己作为第一代大学生一个人申请大学的经历。乔哈尔想给学生们提供可以负担得起的咨询服务，而不是他高三时经历的昂贵套餐。
“当时我也想过找咨询服务，但大多数都非常贵，而且按套餐收费，一个咨询套餐收费可能高达好几千美元。”乔哈尔说，“所以我就有了这个想法，要开一家面向学生本人的公司，让他们既能够负担得起，又可以拥有非常愉悦的用户体验。把这两个点合在一起，就是Next Admit的起源。”
Next Admit主要提供四大服务——论文评改、大学申请评改、咨询电话和写作课。但其中论文评改是公司的命脉，据乔哈尔说，八成订单都是论文评改。
“我的想法就是要充分利用身边的一切。”乔哈尔向《财富》杂志表示，“我要全力以赴，看看会发生什么。”（财富中文网）
译者：Agatha
对TikTok博主乔哈尔·汗（22岁，麻省理工学院毕业生）来说，针对大学生群体做学习教育类的内容是一个自然而然的选择。
乔哈尔自己想了一些他在上高中时就希望能够有人教的技巧和建议。他的TikTok账户是“@goharsguide”，有170万铁粉，视频内容主要是指导有学术追求的学生如何更快写完作业、写出高分论文、提高记忆力、攻破选择题考试等等。
乔哈尔流量最高的一条视频播放量有690万，是他的“如何找到上学动力”（How to Find the Motivation for School）系列中的一条。这个迷你系列一共四部分，详细介绍了一些写作业的技巧，比如正面想象、加入监督互助群组、从最简单的第一步入手等等。
TikTok博主的收入再加上戴尔（Dell）、培生（Pearson）等公司赞助的品牌收入，乔哈尔轻轻松松就可以拿到六位数，《财富》杂志通过查阅财务文件对此进行了确认。
他的成功经验如下：
赚钱要趁早
乔哈尔在学习新技能这个方面一直是佼佼者，他的父母能够证明，他从11岁开始就创建网站了。
“说起来我从10岁就开始做‘自媒体经济’了（这是人们现在对它的称呼）。”乔哈尔说，“当时我创建了我的第一个YouTube频道，也开始更新第一个博客。我很快就迷上了编程。”
乔哈尔很快也“迷上”了平面设计、社交媒体编辑和开发，初中和高中时都在不断努力精进技巧。他在很小的时候就进入了网络广告领域，并且表现出了创业者的敏锐。乔哈尔十一二岁的时候，通过在自己制作的网页上投放广告，每个月都可以赚“几百甚至几千美元”。
“每走一步，我老爸老妈都在问到底是怎么回事。”乔哈尔说，“我当时跟他们说：‘哦，我需要你们的税务信息。这样我就能够开通谷歌广告联盟（Google Adsense）了。’当时我才十二三岁，他们就问我：‘你要这个干什么？为什么要用我的信用卡信息？’我就说：‘相信我就行了。’我对商业兴趣的源头差不多是从这里开始的。”
学霸的可信度
乔哈尔就读的是美国康涅狄格州西摩市一所规模不大的高中，他的平均成绩（GPA）是98.5分（满分100分），理所当然是当时的优秀毕业生代表。得益于他的优异成绩，乔哈尔拥有了“超现实的经历”，被六所常春藤联盟（Ivy League）的学校——耶鲁大学（Yale）、哥伦比亚大学（Columbia）、宾夕法尼亚大学（University of Pennsylvania）、布朗大学（Brown）、达特茅斯大学（Dartmouth）和康奈尔大学（Cornell）——以及斯坦福大学（Stanford）和麻省理工学院（MIT）录取。
乔哈尔最终选择了麻省理工学院，因为这所学校的计算机学科很厉害，而他又拿到了这里的全额奖学金。被全美八大名校录取的经历让乔哈尔有底气和实力为其他希望追随他脚步的人提供学习建议。
成为TikTok博主
2018年3月，乔哈尔发布了他的第一条TikTok视频，里面只是一些“随意”的内容，例如搞笑梗图等。后来，他在一条视频里提到自己就读于麻省理工学院，于是大量问题蜂拥而至。有评论问他是怎么被录取的，希望得到一些建议以提高自己的录取几率。
“我一直想做和大学招录有关的生意，或者只是提供一些关于大学入学的建议。”乔哈尔告诉《财富》杂志，“所以我认为这是一个完美的切入点。”
随着乔哈尔持续发布和学习建议有关的视频，他收到的评论和提问也越来越多，形成了“滚雪球效应”。从2018年6月到9月，他的账号粉丝从0增长到3万。
当年秋天，乔哈尔重返校园时，他改变了视频风格，从自己出境改成了背景叙述加DIY剪纸风格的视频，现在这已经成为了乔哈尔出品的标志了。
“我换了视频风格之后，粉丝大概一周内就从3万涨到了10万。”乔哈尔对《财富》杂志表示，“后来到2020年年底涨到了50万。现在大约有170万。”
从此之后，乔哈尔凭借他不断增长的粉丝量，让感兴趣的品牌愿意通过他的视频打广告。2021年，乔哈尔给品牌打广告的收益是六位数，他的合作公司包括美国电话电报公司（AT&T）等一流公司，也包括他的梦想公司Grammarly。
“我记得，为了与Grammarly达成合作，花了我最长的一段时间，因为无论是我的商业构想还是拍视频，论文写作都是重点。”乔哈尔说，“我去年一直与他们合作到年底，是一段很棒的经历。”
现在乔哈尔已经得到了自己的“白鲸”，他不再只是有梦想了，他开始与PBS合作自己的一个项目。
合伙开公司
2019年，乔哈尔和他的弟弟（目前在哈佛大学读大三）成立了大学入学咨询公司Next Admit。但他们在2020年10月才开始经营。他的灵感来自于自己作为第一代大学生一个人申请大学的经历。乔哈尔想给学生们提供可以负担得起的咨询服务，而不是他高三时经历的昂贵套餐。
“当时我也想过找咨询服务，但大多数都非常贵，而且按套餐收费，一个咨询套餐收费可能高达好几千美元。”乔哈尔说，“所以我就有了这个想法，要开一家面向学生本人的公司，让他们既能够负担得起，又可以拥有非常愉悦的用户体验。把这两个点合在一起，就是Next Admit的起源。”
Next Admit主要提供四大服务——论文评改、大学申请评改、咨询电话和写作课。但其中论文评改是公司的命脉，据乔哈尔说，八成订单都是论文评改。
“我的想法就是要充分利用身边的一切。”乔哈尔向《财富》杂志表示，“我要全力以赴，看看会发生什么。”（财富中文网）
译者：Agatha
For TikToker Gohar Khan—a 22 year old MIT grad—creating educational content geared towards college bound students came naturally.
Khan brainstormed tips and tricks that he wished would have been available when he was in high school. On TikTok as @goharsguide, Khan has 1.7 million loyal followers. He creates videos instructing academically-minded students on how to do their homework faster, ace essays, improve memorization and hack multiple choice tests.
Khan’s most high traffic video received over 6.9 million views and is a part of his “How to Find the Motivation for School” series. The four-part mini series details how to use techniques such as positive visualization, aggressive accountability group chats, and locating the “minimum viable step,” to get assignments completed.
Between his income as a TikTok creator and sponsored brand deals from Dell, Pearson, and more, Khan is easily netting a six figure salary, which Fortune independently confirmed using financial documents.
Here’s how he did it.
Dove into business and technology at an early age
Khan has always been above-average at learning new skills, which his parents could vouch for as he began creating websites at age 11.
“Really my journey within the creator economy, as they call it now, started when I was like, 10,” Khan told Fortune. “That's when I made my first YouTube channel that I made my first blog. And I became very quickly obsessed with coding.”
Khan quickly also became “obsessed” with graphic design, and social media editing and development, and worked tirelessly to refine his skills in both middle school and high school. He was already showing entrepreneurial acumen at a young age as he dove into the world of online advertising. Khan was making “a couple hundred if not a couple thousand,” monthly from putting ads on his homemade websites at ages 11 and 12.
“My parents, every step of the way, were questioning what was going on,” Khan told Fortune. “I was just like, ‘oh, I need your tax information. So I can put it into Google Adsense.’ And I was 12 or 13 when I was doing that, and they were like ‘oh, what do you need this for?’ They asked, ‘why do you need my credit card info for this?’ and I was like, ‘just trust me.’ And so that's really like the origin story of my interest in business.”
Created credibility as a model student
At Khan’s small Title I high school in Seymour, Connecticut, he achieved a 98.5 GPA on a 100-point scale and unsurprisingly, was a valedictorian. Because of his academic success, Khan had the “surreal experience,” of being accepted to six Ivy League schools—Yale, Columbia, University of Pennsylvania, Brown Dartmouth and Cornell—as well as Stanford and MIT.
Khan ultimately chose to go to MIT because of the school’s great computer science program and because he was offered a full ride scholarship to attend. As a student that was accepted to eight of the most prestigious colleges in the country, Khan built a solid foundation for being able to offer educational tips and advice to others looking to follow in his footsteps.
Launched a TikTok
In March of 2018, Khan posted his first TikTok video, and was just creating “random” content that included memes for entertainment. Eventually, he mentioned in one of his videos that he graduated from MIT and the questions began to pour in. Commenters asked how he got in and wanted admissions tips to improve their chances.
“It had always been in the back of my mind that I wanted to start a business about college admissions or just kind of give advice about college admissions,” Khan told Fortune. “So I saw that as the perfect entry point.”
With each video where Khan posted tips, the number of comments and questions grew, creating a “snowball effect.” From June to September of 2018, his account grew from zero to 30,000 followers.
When Khan returned to MIT in the fall, he shifted his video style from portraying himself to doing narrated tabletop-style videos with DIY paper cut-outs, which is now a signature component of his content.
“Once I adapted that new style it allowed my account to go from 30,000 to 100,000, within roughly a week,” Khan told Fortune. “Then it was up to half a million by the end of 2020. And now it's around 1.7 million.”
From there, Khan was able to leverage his growing audience to interested brands who were willing to pay for sponsored posts. In 2021, Khan made well into six figures from brand deals as he partnered with top companies like AT&T and his dream brand, Grammarly.
“So I remember for the longest time I was trying to work with Grammarly given my focus on essay writing, both in the business and in my videos,” Khan told Fortune. “And I was able to work with them last year towards the end, which I thought was great.”
Now that Khan has gotten his “white whale,” he no longer has an ideal brand but is currently working on a private project with PBS.
Co-founded his own business
Khan founded Next Admit, a college admissions counseling company, with his younger brother—a current junior at Harvard— in 2019. But they launched the business in Oct. 2020. His inspiration came from going through the admissions process alone as a first-generation student. Khan wanted to offer college counseling services that were accessible versus the unaffordable package he encountered when he was a junior in high school.
“When I looked for counseling options, I found that most of them were very expensive, and were charging, you know, upwards of thousands of dollars for all in one counseling packages,” Khan told Fortune. “And so I had the idea to really create a company that was more targeted towards the students themselves, and also offered both an affordable and a very pleasant user experience. And I think with those two things combined, this is where the inception for Next Admit came from.”
Next Admit offers four key services—essay reviews, college application reviews, consultation calls and writing sessions. But essay reviews are the lifeblood of the business, as they make up around 80% of the incoming orders, according to Khan.
"I think my view is simply to make the most of what's around me,” Khan told Fortune. “I'm just gonna give this my absolute all and see what comes my way.”
