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苹果股票为什么让人如此痴迷?

苹果股票为什么让人如此痴迷?

Jon Birger 2012-12-10
买进苹果这家科技巨头的股票一直是稳赚不赔的投资策略。这些年来,买苹果股票的机构和散户大有人在,甚至有不少人只买这一只股票。过去十年,苹果股价累计上涨约7800%,远远高于标普500的54%。如果2002年12月投资50,000美元购入苹果股票,今天的市值已达到390万美元。

    为什么这么疯狂?“它是一只人气股,”Bernstein分析师托尼•撒肯纳希说:“(苹果)每次推出的新产品都令人激动。新闻报道总是在讨论苹果新产品卖得如何如何之好,结果更是推波助澜,影响到了购买行为。”专业投资经理们也像散户一样着迷。“他们都有iPhone和iPad,”撒肯纳希称。“他们走到零售店,看到长长的队伍。其他东西,比如企业软件,绝对做不到这一点。”

    对于那些坚持将篮子里装满苹果的人而言,这只股票给他们创造了巨大的财富。撒肯纳希表示,今年某个时候,苹果对标普500指数的涨幅贡献达到了17%。过去十年,苹果股价累计上涨约7800%,远远高于标普500的54%。如果2002年12月投资50,000美元购入苹果股票,今天的市值已达到390万美元。

    译者:早稻米

    Why such fervor? "It's an emotional stock," explains Bernstein analyst Toni Sacconaghi. "People get excited about the new product. The news flow about how well the new products are selling intensifies that excitement, which affects the buying behavior." Professional money managers get caught up just as easily as individual investors do. "They have iPhones and iPads," says Sacconaghi. "They go to the stores and see the massive lines. You can't really do that with, say, enterprise software."

    For those with the fortitude to put all their apples in this basket, the stock has been a fabulous wealth creator. At one point this year, Apple was responsible for 17% of the gains of the entire Standard & Poor's 500 (SPX), according to Sacconaghi. Over the past 10 years, the stock has soared some 7,800%, vs. 54% for the S&P 500. A $50,000 investment in Apple in December 2002 would be worth $3.9 million today.

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