社交媒体竞争太惨烈，推特用户增长魔咒还无解

面对Snap Inc旗下增长迅速的社交应用Snapchat以及Facebook的激烈竞争，今年第二季度，推特的月均用户未能实现较上季度增长。

二季度推特出现5500万美元的减值损失，营业收入也同比下降4.7%，导致净亏损规模进一步扩大。

推特一直想通过在线直播的合作提振收入，但今年4月没抢过亚马逊，丢掉了美国职业橄榄球大联盟的在线直播权，堪称当头一棒。

截至今年6月30日的第二季度，推特月均活跃用户为3.28亿。金融数据与分析公司FactSet的分析师此前预计当季月均活跃用户为3.288亿。

月均活跃用户是评估社交网络服务的关键指标，通常根据30天内登陆和登出的用户数量计算。

二季度推特的广告业务收入同比下降8%至4.89亿美元，但远高于分析师此前预计的4.581亿美元。

在推特公布财报前发布的报告中，美国加州投资机构Wedbush的分析师迈克尔·帕赫特写道：“我们预计，除非推特营业收入能重新实现增长，否则广告商会将广告预算投放在定位更精准，到达率更高，规模也更大的平台。”

截至6月30日的第二季度，推特的净亏损扩大到1.165亿美元，折合每股亏损0.16美元，去年同期亏损为1.072亿美元，合每股报亏0.15美元。

剔除一次性项目，推特每股净利润0.08美元。

二季度推特的营业收入下降约4.7%，降至5.739亿美元，为2013年该司上市以来第二次季度收入同比下滑。（财富中文网）

译者：Pessy

审稿：夏林

Twitter failed to add users on a monthly basis in the second quarter, compared with the first quarter, amid fierce competition from Facebook and Snap Inc's fast-growing messaging app Snapchat.

The company's second-quarter net loss widened as it took a $55 million impairment charge and revenue fell 4.7%.

Twitter has been trying to boost revenue through live-streaming deals, but suffered a setback in April when it lost a deal to live stream NFL games this year to Amazon.com.

Twitter's average monthly active users was 328 million in the second quarter ended June 30. Analysts were expecting 328.8 million, according to financial data and analytics firm FactSet.

Monthly active users is a key performance indicator for social networking services—typically calculated by taking the number of users who have logged in and logged out during the 30-day period.

Advertising revenue fell 8% to $489 million, but came in well ahead of the $458.1 million estimate.

"Until Twitter can return to revenue growth, we expect advertisers to devote their ad budgets to platforms with better targeting, reach, and scale," Wedbush analyst Michael Pachter wrote in a pre-earnings note.

The company's net loss widened to $116.5 million, or 16 cents per share, in the second quarter ended June 30, from $107.2 million, or 15 cents per share, a year earlier.

Excluding items, the company earned 8 cents per share.

Revenue fell about 4.7% to $573.9 million, the second time it has fallen since Twitter's debut in 2013.