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9个因过于超前而失败的创业理念

9个因过于超前而失败的创业理念

Erin Griffith 2015年04月02日
在科技行业,唯一比犯错还严重的,就是过于超前。忆往昔,诸如当日送达、智能手表、团购网站、垂直电商、数字货币和虚拟现实设备这类很好的创业理念,因过于超前而宣告失败。现如今,在足够大的网络用户群体,以及发达便捷的物流系统的支撑下,这些理念重新焕发生机。

    团购网站

    早在90年代末,团购网站就在美国遍地开花,其数量一点也不亚于Groupon引领的“百团大战”时代。其中最出名的有Letsfuyit.com,在2001年放弃IPO计划,随后黯然倒闭的Mercata,以及Mobshop.com、ActBig、Zwirl.com、C-Tribe.com等大大小小的团购网站。美国在线和雅虎也曾计划推出自己的团购网站。不过在“.com”泡沫破裂后,除Actbig.com之外,上述网站无一生存。

    到了2009年,Groupon又让团购理念火了起来。很多人可能认为团购业务依然算是新生事物,就像我最近在一篇文章中指出的那样。我的同事丹•普利马克甚至称,Groupon仍然是一家价值50亿美元的公司。

    Group buying sites

    In the late '90s, group buying sites were just as common as they were in the Groupon era. This includes the most well-known, Letsbuyit.com, as well as Mercata, which scrapped its IPO plans in 2001 and shut down. Others include Mobshop.com, ActBig, Zwirl.com, and C-Tribe.com. AOL AOL 1.36% and Yahoo YHOO 1.42% had plans to launch their own group-buying sites, too. None of those companies survived the dotcom crash—except Actbig.com, apparently.

    In 2009, Groupon revived the concept. One could argue that the daily deals category remains a novelty, as I recently did in this article. My colleague Dan Primack recently counter-argued that Groupon is still a $5 billion company, which is not to be dismissed.

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