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职业电子竞技赛事成大牌赞助商新战场

职业电子竞技赛事成大牌赞助商新战场

John Gaudiosi 2013-11-08
职业电子竞技赛事越来越流行,吸引的参与者和观众越来越多,广告价值一路走高。包括可口可乐、英特尔等公司在内,越来越多的大牌公司开始赞助这些赛事。

    职业选手往往要利用大学的空余时间训练,同时还要牺牲一些其他的东西才能参加大型赛事。和很多实际运动一样,让顶尖职业高手展开巅峰对决的窗口也是有限的。除了要挣钱,获得赞助并享有免费差旅和住宿,一些职业选手还需要经纪人。

    曾经是职业选手、现在则担任比赛解说人的尼克•“无味”•普罗特说:“多年来我一直是自己的经纪人,自己谈合同,管理日程,还有找新活。而现在电子竞技管理集团(eSports Management Group)帮我打理这一切和其他更多事情。自从与他们合作后,我的生活品质提高了上千倍。代理制度绝对必不可少。这样,经纪人就能帮着打理其他事情,而我只管专心解说就够了。”

    随着更新、更多大牌广告商加入赞助电子竞技的阵营——目前已有胡椒博士(Dr. Pepper)炫迈(Stride)、红牛(Red Bull)立体脆(Doritos)、外星人(Alienware)、高通(Qualcomm)和英特尔(Intel)这样一些大牌公司了——现在已经规模惊人的奖金池还会继续扩大。而供选手们竞逐的奖金越多,电子竞技将获得的关注也会越多。(财富中文网)

    译者:清远      

    Pros often take time away from college and make other sacrifices to play in the big leagues. Like more physical sports, the window for peak pros to compete at the highest level is finite. In addition to earning salaries and getting paid sponsorships and receiving free travel and housing, some pro gamers even have agents.

    "For years I had acted as my own agent negotiating contracts, managing my schedule and trying to pick up new gigs," said Nick "Tasteless" Plott, a former pro gamer who now provides play-by-play of matches as a caster. "Now EMG (eSports Management Group) handles all that and more. My life is a thousand times better since working with them. Representation is absolutely necessary so they can worry about everything else, while I just cast."

    With the advent of newer, bigger advertisers–and eSports has already seen big companies like Dr. Pepper, Stride, Red Bull, Doritos, Alienware, Qualcomm (QCOM), and Intel (INTC) get on board – these already significant prize pools will continue to go up. And the more money up for grabs, the more attention eSports will generate.

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