宝马与特斯拉电动汽车大战升级

6. 销售渠道

    特斯拉没有经销商，完全靠自己销售汽车。由于特许经营法案限制了汽车厂商自行销售汽车的行为，特斯拉已经为此与汽车零售商们打了几场官司。目前特斯拉的销售体系运转得还算不错，不过随着官司越来越多，加上特斯拉自己的扩张计划，或许可能会迫使它越来越多地朝传统汽车厂商的经营模式转变。

    宝马已经有了一个成熟的经销商网络，涵盖了330家独立的经销商。虽然他们可能没有获得过太多“客户满意奖”之类的名头，但是他们知道怎样管理库存、提供服务，以及怎样把车卖出去。

    优势方：宝马

7. 未来产品

    没有一家公司能仅凭一款车型生存下去，特斯拉也正在筹备几款新车型。其中首当其冲的就是即将于明年发布的Model X跨界车型。它和Model S诞生于同一平台，它的“鹰翼”式车门可以方便第三排乘客更加轻松地进出。另外特斯拉还计划于2016年底推出一个名叫“Gen 3”的产品线的第一款产品，“Gen 3”可能涵盖了小型轿车和跨界车，它的售价大概只有Model S的一半。

    宝马“i”家族将于2014年迎来i8混合动力敞篷跑车。在汽油增程发动机介入前，它仅凭电力大概可以跑19英里。I8也采用了铝合金底盘，更惊人的是从静止加速到时速60英里只需5秒——当然它的价格也是很惊人的，预计单价将达到12.5万美元左右。

    优势方：特斯拉

8、名声

    很少有一家工业公司能像特斯拉一样迅速崛起，Model S这款车也得到了大量的赞誉，特斯拉的股价已经翻了好几番，而该公司的CEO马斯科在国际上已经成了像乔布斯一样响当当的人物。

    在替代能源方面，宝马在各大知名厂商里也是走在前列的。开发“i”系列轿车让它承担了不小的风险。但即便i3也继承了宝马经典的双肾式格栅和“霍夫迈斯特拐角”式的C柱，但是面对宝马已经取得巨大成功的众多轿车和跨界车型，它仍然有可能泯然众人。

    优势方：特斯拉（财富中文网）

    译者：朴成奎

6. Distribution

    Tesla has no dealers; it sells cars on its own and has faced court battles with auto retailersover state franchise laws that would restrict it from doing so. The system seems to work fine for now, but more lawsuits, as well as Tesla's own growth plans, may force it into a more conventional set-up.

    BMW manages an established network of 339 independent dealers, and while they may not win many customer satisfaction awards, they know how to manage inventory, provide service, and move the metal.

    Advantage: BMW

7. Future products

    No auto company can survive by making just a single model, and Tesla has several more in the pipeline. The first is the Model X crossover, due in 2014. Built on the same platform as the Model S, it would feature "falcon-wing" doors that provide fuller access to a third row of forward-facing seats. Due to arrive at the end of 2016 are the first of the so-called "Gen 3" models, a small sedan and a crossover, which will cost half as much as a Model S.

    Coming later in 2014 from the BMW "i" brand are the i8 coupe and convertible, extended-range plug-in hybrids that can go about 19 miles on electricity alone before the gas-powered range-extender kicks in. Also made of carbon fiber with an aluminum chassis, the sports cars will be capable of head-snapping acceleration -- zero to 60 in around five seconds -- and carry an equally head-snapping price, expected to be around $125,000.

    Advantage: Tesla

8. Buzz

    Few industrial companies have exploded from the starting line as quickly as Tesla. Plaudits have been showered on the Model S, its stock price has multiplied several times, and Musk has become an international celebrity of Jobsian proportions.

    BMW is leader in alternative energy among established auto companies, and its risk-taking with the "i" cars is considerable. But even with signature dual-kidney grilles and Hofmeister kinks, the i line may get lost among the dozens of other high-profile cars and crossovers BMW already makes.

    Advantage: Tesla