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商业 - 科技

iPhone靠什么征服日本

Michael Fitzpatrick 2013年05月09日

苹果iPhone诞生8年前,日本人就已经用上了触屏手机,日本手机一度曾经是优质手机的代名词。但是,去年,iPhone变成了日本最畅销的手机,而日本本土的手机已经江河日下。苹果是怎么做到的?

    “iPhone大概是日本市场上唯一没有经过改造的手机(也就是说和出厂时一样)。”

    林信行说,这种改造使手机(采用安卓系统)功能过多、过于复杂、过于耗电。

    第三,他认为,日本往外国手机里增添的软件以及本国产手机里的软件比不上苹果的软件或者未经改造的三星手机软件。他说:“史蒂夫•乔布斯曾经说过,日本制造商的最大错误在于,他们没有意识到软件技术已经变得多么重要。日本消费电子制造商的高管大多是硬件工程师,他们不了解软件的重要性,也不知道该如何运作软件业务。”

    但对于为日本和全球智能手机生产零部件的日本电子公司来说,还有一线希望。日本公司或许未能创造出大获成功的手机,但日本电子制造商生产了约50%的智能手机零部件,其中也包括苹果的iPhone。Mobiyko公司的日本手机市场顾问Lars Cosh-Ishii指出:“日本手机制造商的本国市场份额低于5年前的水平,这是事实,但同期他们向全球各地生产商提供了大量的零部件,(在很大程度上)抵消了手机销售额的下滑。”

    “不只是硬件。似乎没人提到日本公司在网络协议方面对无线行业的贡献。至关重要的3G专利使全球数十亿部手机可以与网络相连。”他的意思是,作为现代手机的发源地,日本仍然有可能创造出面面俱到、再次震惊世界的手机。(财富中文网)

    译者:千牛絮

    "iPhone still is about the only phone in Japan which is sold unmodified (i.e. just the way the manufacturer has it produced)."

    He adds that such tinkering makes the phones -- based on Android (GOOG) -- too feature-heavy, too complicated, and unstable battery drainers.

    Thirdly, he suggests that the software that Japanese add to foreign phones and that is found in domestic-bred devices is no match for Apple's or an unadulterated Samsung. "As Steve Jobs once said, Japanese manufacturers' biggest mistake is they didn't realize how important software technology has become. Most of the executives at Japanese consumer electronics manufacturers were hardware engineers, and they don't get the importance of software or how software business works." he says.

    There is, however, a silver lining for Japanese electronic companies making parts for Japan's and the globe's smartphones. Japan Inc. may have failed to produce a phone to set the world on fire, but Japanese electronics makers still produce roughly 50% of parts for all our smartphones and that includes Apple's iPhone. "Japan's phone makers have less market share here than five years ago, it's true, but the value of sales here is offset (by many times) compared to the volumes of components they provide to every single maker shipping globally over that same period of time," points out Japan mobile market consultant Lars Cosh-Ishii at Mobiyko.

    "And it's not just hardware. Nobody seems to mention the IP aspect of Japan Inc.'s contribution to wireless industry. Its critical patents for 3G enable billions of handsets around the world to connect to the network." His message is as the cradle of the modern mobile, Japanese innovation might still engender a phone that pushes all the right buttons and astounds the world once more.

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