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硅谷硬件复兴阻力重重

硅谷硬件复兴阻力重重

JP Mangalindan 2013-04-19
消费者硬件领域的创业公司似乎正在迎来复兴曙光。然而目前一些高调亮相的案例却以失败而告终。

例证B:智能手表Pebble

    上个月报道Pebble时,我们曾说下一代硬件——可穿戴计算——已经问世了,谷歌眼镜和苹果iWatch注定要失败。Pebble只有区区11名全职员工,然而迄今已出货75,000个手表,评论认为,这个设备是个需要改进的伟大概念性产品。一些人认为,它的显示屏可以再清晰些,标配表带不要显得太廉价,目前可以选择的应用很有限,网络连接功能也有些问题,至少和iOS设备连接时有问题。老实说,该公司今年的主要目标是帮开发者开发更好的软件功能,但舆论对此抱怀疑态度。弗雷斯特研究公司(Forrester)的分析师莎拉•罗特曼•艾普斯称:“Pebble已让众多开发者和喜欢新技术产品的人激动不已。它的功能并不丰富,但算得上一款人们期待的智能手机的延伸产品。”不过她认为,这款产品暂时引发的热潮并不意味着它能在市场上取得更大成功。

Exhibit B: Pebble

    When we wrote about Pebble last month, we said that the next wave of hardware -- wearable computing -- was already here, Google (GOOG) Project Glass and Apple (AAPL) iWatch be damned. While the firm's 11 full-time employees have shipped over 75,000 watches to date, reviews call the device a great concept that needs improvement. Some argue the display could be sharper, the standard watch band less cheap-feeling. App selection remains limited, and the watch has proven to have some connection issues, at least with iOS devices. To be fair, the company's main goal this year is to help developers create better software features for the Pebble, but skeptics remain. "What Pebble has done is captured tremendous excitement from developers and early tech adopters," says Sarah Rotman Epps, a Forrester analyst, who argues that isn't indicative of broader mass-market success. "It doesn't have all the fuctionality yet of something one would expect to be an extension of your smartphone."

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