立即打开
史上10大最差车企掌门人盘点

史上10大最差车企掌门人盘点

Alex Taylor III 2013-04-10
汽车行业向来不缺少明星高管,但也不乏糟糕的掌门人。而且,汽车业是一个资金、技术密集型的行业,规模庞大,一个糟糕车企领导人带来的破坏往往是灾难性的。

9. 杰克•纳赛尔

福特汽车公司CEO

1999-2001年

    纳赛尔决心重振福特公司,试图以通用电气(General Electric)的形象重新打造福特。他把公司重新定位为“消费者公司”,在沃尔沃、路虎等新品牌、经销商和废车场等领域斥资数十亿。与此同时,他实施了严格且不得人心的员工评级体系,以减少员工人数,提高生产效率。不幸的是,他在大衰退的前夕采取措施,还忘记了通用真正的主人是谁,由此铸下大错。而为了给他的疯狂并购收拾烂摊子,福特需要花费将近十年的时间。

9. Jac Nasser

CEO, Ford Motor Co.

1999-2001

    Determined to shake up Ford, Nasser tried to remake the automaker in the image of General Electric, redefining it as a consumer products company and investing billions in new brands like Volvo and Land Rover, dealerships, and junkyards. At the same time, he installed draconian and wildly unpopular employee-rating systems to reduce headcount and improve productivity. Unluckily for Nasser, he made his big moves on the eve of a deep recession and made the mistake of forgetting whose name was on the building. Ford would spend nearly a decade unwinding the residue from his acquisition spree.

热读文章
热门视频
扫描二维码下载财富APP