供应商自营商店

    食品原材料供应商们受够了把产品摆上零售商货架的艰苦努力，他们开始建立自己的实体店。这个由哈根达斯（Haagen Dazs）引领的风潮正逐渐壮大。达能（Dannon）和朝巴尼（Chobani，希腊酸奶巨头——译注）最近都在纽约开张了自营的酸奶店，而百味来（Barilla，意大利食品原料公司——译注）的自有品牌意面馆明年也将开张。食品咨询公司鲍姆+怀特曼（Baum + Whiteman）的总裁迈克尔•怀特曼说：“这种方式能将自己的产品实实在在摆到消费者面前，公司能自己控制产品的形象。”

Supplier-owned stores

    Food suppliers, tired of fighting to get their products on grocery shelves, are starting to open their own brick-and-mortar shops. The trend, which was pioneered by Haagen Dazs, is gaining steam: Dannon and Chobani recently launched their own yogurt stores in New York City, and Barilla is opening branded pasta restaurants next year. "It's a way to put something tangible in front of customers, where you can control the image," says Michael Whiteman, president of food consulting firm Baum + Whiteman.