电商反攻实体店零售业务

    亚科博夫斯基与贾恩都希望，BaubleBar的快速反应能力加上专业的产品选择能使其实体店获得成功。除THE BAR，他们还打算在全美范围内推出更多专门迎合当地品味的精品店。比如说，倘若亚特兰大的某位时尚博主正在追捧尖铆钉，他们可以在短短几周内在亚特兰大的实体店中推出尖铆钉珠宝。他们能迅速给亚特兰大的店铺供货。

    许多电子零售商可能都会效仿BaubleBar。甚至有消息称亚马逊都正在考虑开设实体店，这将为“多渠道”一词赋予全新的涵义。

    译者：项航

    Yacobovsky and Jain now hope that speed together with their expert product picks will pay off in physical stores. Beyond THE BAR, they plan to launch more boutiques across the country catering specifically to local tastes. If a fashion blogger in Atlanta is talking up spikes, for example, they can stock an Atlanta store with spiked jewelry within weeks. They can merchandise a store in Atlanta very quickly.

    More e-tailers may follow suit. Even Amazon is rumored to be considering a brick-and-mortar store, giving a whole new life to the term "multichannel."