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硅谷科技男吸引NBA球队把主场搬到旧金山

硅谷科技男吸引NBA球队把主场搬到旧金山

Richard Nieva 2012-05-29
上周,NBA金州勇士队宣布,将把球队主场从奥克兰迁到一湾之隔的旧金山,整个搬迁计划将在2017年新体育场落成后进行。毫无疑问,旧金山硅谷地区密布科技企业,那里数不清的科技宅男构成的观众群体,是吸引他们搬迁的重要原因。

    硅谷拥有众多热衷体育的首席执行官,例如Salesforce的马克•贝尼奥夫以及半个硅谷人马克•库班,后者是达拉斯小牛队的老板,他收购小牛队的部分资金就来自于互联网领域。甲骨文(Oracle)的拉里•埃里森也以在自己的私人游艇上打篮球而闻名。事实上,埃里森也许和勇士队的关系更为紧密。2010年,勇士队待价而沽,当时埃里森曾竭力想购入球队,不过他最后输给了由莱科布和一群投资者组成的团体,后者以创纪录的4.5亿美元买下了勇士队,这是NBA历史上金额最高的球队收购交易。勇士队新场馆的所在地此前曾经预留给其它机构用于另外一个建设项目,但这些机构后来放弃了建设计划。到底是哪些机构呢?其实就是拉里•埃里森和美洲杯帆船队。

    不过,这些知名企业也许并非勇士队最为关注的(特别是勇士队声称自己目前已赢得大部分此类业务)。对这座新体育馆以及它其将影响的地区经济而言,真正的考验在于吸引规模较小的企业。毕竟,预计完工时间是在2017年——对于硅谷而言,这就相当于几十年。所以,他们届时需要竭力争取的技术公司现在可能尚未诞生。

    译者:项航

    The Valley has its share of sports fan CEOs, from Salesforce's (CRM) Marc Benioff to Valley ex-pat Mark Cuban, owner of the Dallas Mavericks, who bought the team partly with his Internet riches. Oracle's (ORCL) Larry Ellison famously played basketball on his yacht. In fact, Ellison is perhaps tied to the story more than he'd like. In 2010, he desperately wanted to buy the Warriors when the team went up for sale, but was outbid in the eleventh hour by Lacob and a team of investors for a record $450 million, the most anyone has ever paid for an NBA team. The parcel of land where the new arena will stand was previously unavailable, earmarked for another facility until those organizers abandoned their plans. Those organizers? Larry Ellison and the America's Cup team.

    But focusing on the established companies may not be the team's biggest concern (especially because they say they've got much of that business already). The real test for the arena -- and the economies it will affect -- is attracting the smaller guys. Of course, the expected completion date is not until 2017 -- which is decades in Silicon Valley time. So, many of the tech companies they'll need to woo may not even exist yet.

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