黄文广（音译）所著的回忆录《红小兵》（The Little Red Guard）即将于下周末出版。
Piracy in China costs the film industry billions of dollars each year. Despite the recent government crackdown, it's still pretty rampant. How do you plan to deal with piracy?
I'm optimistic about the issue. We continue to work with the Chinese regulatory agencies on the issue. I truly see the situation improving dramatically. Over the past several years, the government has launched extensive programs to crack down on illegal downloading from the Internet. Many Internet portals are joining the fight against piracy and are spending a sizable amount of money buying up intellectual property rights.
I agree that the DVD piracy market is still very big. However, if you buy a copy, you'll notice that the pirated DVDs have very poor quality. They can no longer meet the needs of regular moviegoers. As the ticket prices for "big movies" are becoming more affordable and theater facilities are becoming more comfortable, people are looking for a great experience in the theaters.
For years, Hollywood has pressured the Chinese government to ease censorship. How will censorship affect your movie ventures?
I think the censorship issue in China is overplayed by the Western media. I always remind Western journalists that it is true there is a great deal of censorship here, but an overwhelming majority of Hollywood titles are allowed to be shown in China without any problems, as long as the movie has no explicit political agenda, excessive violence and overly explicit sexual content. In fact, the gaps in taste and acceptance levels between Western and Chinese moviegoers are narrowing, rather than widening. I'm cautiously optimistic about the situation.
Over the past few years, the Chinese government has stepped up what is referred to as "soft power expansion" through the exports of Chinese cultural products and sponsoring international cultural events, such as the Frankfurt and London book fairs. Do you consider your investment part of China's soft power building?
First, I want to emphasize that we are NOT a government entity and we are a 100% privately-held company in China. We are interested in making high quality entertainment products and gaining a decent profit. If in the process, our success benefits the Chinese image, that is a byproduct, just like what Hollywood has done for the United States. I'm proud of that.
Wenguang Huang is the author of a forthcoming memoir, The Little Red Guard, to be published later this month.