初创企业尽职调查解密

    在进行这些尽职调查的过程中，有一些实用的建议须谨记。首先，要主动询问自己是否已回答了所有关键问题，和其他人相比情况如何。早一点知道真相。不要浪费时间。利用获得的反馈，改进演示文书，改善公司运营。

    第二，对投资者进行尽职调查。尽职调查的过程是长期合作关系的基石，因此双方需要同样的安心和信任。投资者关系近似于婚姻。婚姻中留点神秘感是好事，但双方最好做到对彼此的基本情况心里有数。

    本文作者马丁•兹威灵是初创企业专业顾问公司Startup Professionals Inc.的创始人兼首席执行官。

    译者：zdm

    As you go through the due diligence process, there are some practical tips to keep in mind. First, be proactive in asking if you have answered all the key questions, and ask how you compare to others. Get to the truth early. Waste no time. Use the feedback to strengthen your presentation and your company.

    Secondly, conduct your own due diligence of the investor. This process is the foundation for the long term partnership, so both sides need the same level of comfort and trust. The investor relationship is akin to marriage. It's nice to have a little mystery in your marriage, but you better understand each other on the fundamentals.

    Marty Zwilling is CEO & Founder of Startup Professionals Inc.