大树底下好乘凉：苹果催生的商机
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iPad上的大厨宝典 公司名称：Corpus Collusion: The Recipe Box 所在地：加州奥克兰 网站：therecipeboxapp.com 经验丰富的厨师都经常从杂志上摘抄、从网站上打印或者从报纸边角剪下食谱，可要归纳整理这些杂乱的食谱可不容易，由此，Corpus Collusion公司为iPad开发的The Recipe Box就有了用武之地。 今年2月份面世以来，这款应用已经获得了《波士顿环球报》（Boston Globe）食品版和《华尔街日报》（Wall Street Journal）的正面报道。当然，如果没有iPad，这一切无从谈起。 Corpus Collusion掌门人凯西•塔菲尔称：“iPad刚刚推出时已经有一款食谱软件，但我最好的朋友不喜欢它，问我能不能为她打造一款更好的软件。” 塔菲尔曾为苹果效力近十年，从事营销工作，在Apple.com上管理产品发布和广告攻势的多年辛苦终于得到了回报。 “营业不到一年时间，我和合伙人已能凭借这款应用的收入做到了自给自足，这个成绩相当不多，”她说，“多数公司都没有这么顺利。目前，我们还在自谋出路，没有获得投资。但是，完全不依靠风险投资和天使投资人的帮助就能取得目前的成绩，我们同样非常满意。” 译者：小宇 |
Cooking up profits Company: Corpus Collusion: The Recipe Box Location: Oakland, Calif. Website: therecipeboxapp.com As any seasoned home cook knows, it's tough to keep track of recipes ripped out of magazines, printed out from websites or clipped from newspapers. That's where The Recipe Box iPad software, from Corpus Collusion, comes in. Since its February release the app has gotten positive ink in the Boston Globe's food section, as well as the Wall Street Journal. This success would not be possible without the iPad, of course. "When the iPad came out, my best friend didn't like the recipe software available and wondered if I'd help her make better software," said Corpus Collusion principal Kathy Tafel. Tafel worked for Apple for almost a decade in marketing. All those long hours managing product launches and ad campaigns on Apple.com finally paid off. "I think it's great that my partner and I are self-sufficient on income from the app after being in business for not even a year," she said. "Most businesses can't say that. We're bootstrapping ourselves, and are not exactly rolling in cash. But it also feels good to have made something without VC or angel investment." |
