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大树底下好乘凉:苹果催生的商机

KRISTINE HANSEN 2011年09月07日

史蒂夫•乔布斯不只是创立苹果帝国的天才,他还激发了无数创业者走向成功。以下是其中的一些。

    

定位软件确保儿童平安

公司名称:Iconosys

所在地:加州拉古那尼克(Laguna Niguel)

网站:iconosys.com

    应用软件市场新秀层出不穷,竞争颇为激烈。有些软件属于娱乐和游戏类,其他一些则很有实际价值。Iconosys属于第二类,其软件致力于保护儿童与成人的安全。通过智能手机的GPS、指南针和气压计,该应用能远程确定某人的位置。

    Iconosys创始人兼总裁韦恩•埃尔文说:“我们非常强调充分利用GPS功能,以打造安全应用。”

    该公司创立于2009年11月,目前用户数已接近400万。有些应用支持五种语言,包括上周刚刚发布的Guard's Up,如果某人离开某一特定区域周边,使用者就会收到通知。本周该公司又发布了Digital Latchkey应用,如果子女回到家门口15英尺的范围时,使用者(父母)的手机就会收到提醒。

    埃尔文本人是四个孩子的父亲,他说:“如果我收到一条短信,就会稍感放心。”他还称,尽管Android已经占到世界智能手机市场的半壁天下,但iPhone为智能手机发展确立了方向。

    “在iPhone诞生之前,智能手机只是手机产业中的很小一部分,”他说,“苹果非常重要,它为智能手机的功能配置指明了道路。”

Keeping children safe

Company: Iconosys

Location: Laguna Niguel, Calif.

Website: iconosys.com

    It's a crowded marketplace for apps. Some are fun and games while others hold lots of value. Iconosys falls in the second category, offering apps promoting the safety of children as well as adults. Taking advantage of a smart phone's GPS, compass and barometer, the app can determine the location of a person remotely.

    "We're really focused on building safety apps that take advantage of GPS," said president and founder Wayne Irving.

    Started November 2009, Iconosys is approaching four million users. Some apps are in five languages. This includes apps like Guard's Up, released last week, allowing the user to know when a person has left the perimeter of an area. This week Digital Latchkey debuts, an app that triggers the parent's phone when his or her child approaches within 15 feet of the front door.

    "If I got a text message I would feel a little bit better," said Irving, who has four children. The Android may be 50 percent of the worldwide market, but the iPhone set the way for smarter phones, said Irving

    "Until the iPhone, the smart phone was a very small part of the cell-phone industry," he said. "Apple has been very significant in directing the capabilities that these smart phones have."

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