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5家商户的液态氮冰淇淋致富魔法

5家商户的液态氮冰淇淋致富魔法

SARAH STANKORB 2011年09月02日
液态氮冰淇淋消暑解渴,还成了小企业主们的摇钱树。

    科拉•肖和詹森•麦肯尼展示他们的液态氮冰淇淋。

定制式冰淇淋

    商户名称:iCream

    总部所在地:芝加哥

    网址:icreamcafe.com

    iCream公司一半是乳品店,一半是实验室。在员工让店里的触摸屏分配系统准备好以前,公司里穿着白围裙的员工正使用烧杯和注射器精确称量各种配料。这套系统能产出一股深度速冻的液态氮。凭借100万种口味和颜色的组合,iCream公司每年服务的顾客多达7万人。

    这家店是联合创始人科拉•肖的点子。这位37岁的美食频道忠实观众在芝加哥大学(the University of Chicago)攻读工商管理硕士(MBA)就读期间想出了这个创意。联合创始人詹森•麦肯尼35岁,是商业诉讼律师,也是她在布斯商学院(the University of Chicago)的同班同学。俩人一起制定了iCream的商业计划书,并在一堂新创企业战略课上对其进行了完善,随后店面于2009年3月正式开门营业。

    这家店几乎能满足所有顾客对饮食禁忌的要求,而肖的目标就是让每个人都能吃上适合自己的冰淇淋。现在,iCream公司计划于2012年早些时候开设第一家特许加盟店。

iCream

    Company : iCream

    Headquarters: Chicago

    Website: icreamcafe.com

    Part creamery, part laboratory, iCream's white-aproned staff uses beakers and syringes to precisely measure ingredients before staff members prep the shop's touch screen distribution system, which releases a deep-freeze blast of liquid nitrogen. With one million flavor and color combinations, iCream serves 70,000 customers annually.

    The shop was the brainchild of co-founder Cora Shaw, 37, a Food Network junkie who had the idea while pursuing an MBA at the University of Chicago. With Booth School of Business classmate, commercial litigator and co-founder Jason McKinney, 35, the iCream business plan was honed for a new venture strategy class and opened its doors in March 2009.

    With options that can fit nearly any dietary restriction, it's Shaw's goal that everyone can find a scoop that suits. iCream plans to open its first franchise location in early 2012.

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