改变未来的6大科技新概念
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社交“三部曲”的第三步：“你该做什么事” 亚当•伯斯沃斯，Keas公司创始人兼CEO 社交游戏有望成为企业解决“你该做什么事”这一问题——也就是消费者行为的利器。因为社交游戏有一种不断提供奖励的机制，还有一种不断提供反馈的模式，而且社交游戏可以设立目标。有了社交游戏，就有了一块研究人行为的试验田，这些玩家不仅有相同的喜好，还面临着共同的挑战，彼此之间又存在着竞争关系。这些人很想证明自己是某一领域的行家，也想看看他们的经纪人是不是股票交易的高手，还可以看看员工是不是正在努力提升健康状况。有了社交网络和社交游戏，我们对人的了解越来越深了。它意味着我们可以一种高度定向的方式接触到消费者。比如，我们可以知道人们使用优惠券的习惯。 我见过一家非常有意思的创业公司，它就打算推出这项服务，帮住客户以高度定向的方式接触到消费者。这家小公司的名字叫MyLikes，它从考斯拉（Khosla）公司那里拉到了500万美元的风投。MyLike公司拥有潜力帮助客户与目标人群进行接触和沟通，它不仅研究“你认识什么人”，还研究“你知道什么事”。我认为不久之后，它也会开始研究“我们做什么”。 译者：朴成奎 |
... and eventually what you do. Adam Bosworth Founder and CEO, Keas Social gaming turns out to be the way we'll see most companies tackle the "what you do" part of the equation because it provides a constant reward mode and a constant feedback model, and it actually creates goals. With social gaming, you have a group of people who not only have a common affinity, they have a common challenge, and they're competitive. So they like to know that they're the best at something, whether their broker is doing a good job at selling stocks or employees trying to be healthier.With social networks or social games, we're learning more about people. That means we can reach out to them in very targeted ways. How do you use coupons, for instance? One of the most interesting companies I've seen that's going to reach out and help you reach out to these people in a very targeted way is MyLikes, a small startup funded with $5 million by Khosla. They have the potential to reach out and communicate to these groups that are not only working on who you know but what you know, and I expect them very soon to come after us and what we do. |
