史上50大商业对手：麦当劳vs.汉堡王
·中国6大商业对手（京东vs.苏宁、华为vs.中兴…）
史上50大商业对手盘点
· 引言
· 可口可乐 vs.百事可乐
· 福特 vs.通用汽车
· 爱迪生 vs.特斯拉
· AT&T vs.MCI
· 耐克 vs.锐步
· 盖茨 vs.乔布斯
· 威尼斯 vs.热那亚
· 惠普 vs.IBM
· 空中客车 vs.波音
· 联合太平洋 vs.中央太平洋
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可口可乐 vs.百事可乐1 / 50
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福特 vs.通用汽车2 / 50
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爱迪生 vs.特斯拉3 / 50
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AT&T vs.MCI4 / 50
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耐克 vs.锐步5 / 50
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盖茨 vs.乔布斯6 / 50
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威尼斯 vs.热那亚7 / 50
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惠普 vs.IBM8 / 50
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空中客车 vs.波音9 / 50
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联合太平洋 vs.中央太平洋10 / 50
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麦当劳 vs.汉堡王11 / 50
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雷诺兹烟草vs.菲利普莫里斯12 / 50
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赫兹vs.阿维斯13 / 50
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宝洁vs.联合利华14 / 50
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网景vs.微软15 / 50
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维萨vs.万事达16 / 50
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法拉利vs.兰博基尼17 / 50
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梅西百货vs.金贝儿18 / 50
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百威vs.米勒19 / 50
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阿迪达斯vs.彪马20 / 50
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CVS vs.沃尔格林药房21 / 50
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UPS vs.联邦快递22 / 50
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赫斯特vs.普利策23 / 50
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拜耳vs.泰诺24 / 50
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金霸王vs.劲量兔25 / 50
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沃尔玛vs.塔吉特26 / 50
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纽交所vs.纳斯达克27 / 50
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奥利奥vs. Hydrox28 / 50
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孩之宝vs.美泰29 / 50
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邓肯甜甜圈vs.星巴克30 / 50
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甲骨文vs. Salesforce31 / 50
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Fender吉他vs. Gibson32 / 50
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佳能vs.尼康33 / 50
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美国钢铁vs.伯利恒钢铁34 / 50
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西尔斯vs.彭尼35 / 50
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康内留斯·范德比尔特vs.杰•古尔德36 / 50
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摩根大通vs.高盛37 / 50
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苏士比vs.佳士得38 / 50
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路易斯•梅尔vs.杰克•华纳 39 / 50
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百视达vs.网飞40 / 50
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泛美航空vs.环球航空41 / 50
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康卡斯特vs.威瑞森42 / 50
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灰狗vs.旅途43 / 50
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索尼vs.任天堂44 / 50
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雅诗兰黛vs.欧莱雅45 / 50
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谷歌vs.Facebook46 / 50
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迪斯尼CEO vs.梦工厂CEO47 / 50
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惊奇漫画vs. DC漫画48 / 50
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宝马vs.奔驰49 / 50
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网飞vs.亚马逊50 / 50
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麦当劳公司（McDonald's Corporation）创始人雷•克罗克在谈到竞争对手时对快餐行业的竞争激烈程度进行了精辟的总结：“如果我的竞争对手溺水了，我会在他们嘴里塞一根水管。”在快餐行业，没有两家公司会像麦当劳和汉堡王（Burger King）一样，为争夺客户忠诚度而公开宣战。双方的矛盾可以追溯到二十世纪中叶，当时两家公司在美国都是崭露头角，为了争夺市场和特许经营权而捉对厮杀。 汉堡业务说到底就是抢占消费者的胃。汉堡包上能够进行的创新少之又少，因此，抄袭竞争对手的创意就成了业内的标准做法。以巨无霸（Big Mac）为例。麦当劳于1968年推出的巨无霸就是针对汉堡王1957年推出的皇堡（Whopper）。当时，汉堡王意识到很难与麦当劳15美分的汉堡进行竞争，于是决定以37美分的价格出售更大的汉堡。1982年，汉堡王推出了一则广告，声称消费者喜欢皇堡，甚于对麦当劳和温蒂汉堡（Wendy's）的喜爱，由此引发了全面战争。两家连锁店均因虚假的误导性广告而受到指控。1997年，“皇堡之家”汉堡王再次对“金色拱门”麦当劳展开攻击。这一次，汉堡王打出了“完胜麦当劳的美味”的口号。麦当劳同样通过广告予以还击。 而由于汉堡王的CEO和所有人走马灯般地不断更换，双方的竞争也有所缓解，结果帮助麦当劳抢占了更多的份额。2011年，温蒂汉堡首次超越汉堡王，成为美国销量排名第二的汉堡连锁店。纽约新学院（New School）教授食品历史的安德鲁•史密斯说：“在美国，麦当劳取得了胜利。”但汉堡王可不会就此认输：2月，汉堡王参与到快餐行业最新的一场战争——咖啡大战。公司宣布与星巴克（ Starbucks）的西雅图贝斯特咖啡（Seattle's Best Coffee）品牌合作，将推出一系列类似拿铁咖啡的饮品。 获胜者：麦当劳（财富中文网） |
McDonald's Corporation (MCD, Fortune 500). founder Ray Kroc summed up the intensity of the fast food business best when he said of his competitors, "If they were drowning to death, I'd put the hose in their mouth." In the quick-serve restaurant industry, no two brands have waged war over customer loyalty as publicly as McDonald's and Burger King. The rivalry dates back to the mid-20th century as both companies emerged on the national scene, battling for territory and franchisees. The burger business is all about share of stomach. There are only so many ways you can innovate when it comes to a hamburger, so copying competitors' ideas is standard practice. Take the Big Mac, which was launched in 1968 as McDonald's answer to the Whopper. Burger King introduced the Whopper in 1957 when, after realizing it couldn't compete with McDonald's 15 cent hamburger, it decided the solution was to sell a bigger burger for 37 cents. Burger King declared all-out war in 1982 by launching an advertising campaign that claimed customers preferred the Whopper to McDonald's and Wendy's. Both chains countered by suing for false and misleading advertising. In 1997, the Home of the Whopper again took on the Golden Arches -- this time its fries with the tagline "the taste that beats McDonald's." McDonald's struck back with its own advertising campaign. The heated rivalry cooled as Burger King suffered a revolving door of CEOs and owners, which helped McDonald's gain more ground. In 2011, for the first time ever, Wendy's surpassed Burger King to become the No. 2 burger chain by sales. "In America, McDonald's has won," says Andrew Smith, who teaches food history at the New School. But don't count Burger King out just yet: In February the chain got into the latest fast food battle, Coffee Wars, when it announced a line of coffee-based drinks like lattes through a partnership with Starbucks' (SBUX, Fortune 500)Seattle's Best Coffee brand. Winner: McDonald's |
