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苹果股东有望盼来分红盛宴

苹果股东有望盼来分红盛宴

Adam Lashinsky 2012-02-08
首席执行官蒂姆•库克已经表态,苹果(Apple)愿意与过去决裂。下一步,他很可能会做出一个惊人的决定,花掉苹果庞大现金储备中的一部分,用于股东分红。

    苹果资产负债表上流动性证券的价值高达近980亿美元。仅此一项,苹果公司(Apple)就可以在全球最具价值的公司中名列第43位。事实上,这个排名紧随麦当劳(McDonalds)。在现代现金管理记录中,这一现象既惊世骇俗,又令人匪夷所思。没有哪家头脑正常的公司会让1,000亿美元躺在那儿睡大觉。但是,正如同我最近反复强调的一点,苹果绝非寻常之辈。与众不同是它的本性,现金储备也不例外。

    至少,苹果对花钱的厌恶最终要告一段落了。上周,瑞银证券(UBS)旗下的财富管理部门发布了一份简短的报告,其中有段话对其他任何公司来说都无足轻重,但对苹果来说却极具新闻价值。“我们知道,公司管理层一直在就是否向股东支付红利一事征求大股东的意见,”瑞银证券的鲍勃•福尔克纳这样写道。他还进一步猜测说,苹果将在本月23日于加利福尼亚州库伯蒂诺举行的公司年会上公布其分红计划。

    福尔克纳拒绝对此发表进一步评论。这则趣闻令人吃惊的地方在于,苹果居然会就某事征求别人的意见,更别提征求投资者的意见了。过去数年来,苹果对待投资者的轻蔑态度足已与其对新闻界的态度相媲美。它既不愿意在投资者身上浪费时间,也对投资者对它该怎么花钱的高见缺乏兴趣。至少过去一直如此。尽管从某种程度上来说,这种观点单纯得有些可笑,却也令人钦佩。苹果认为,它比华尔街的金融界人士更懂得如何支配公司资金。而且,尽管投资者不断大声疾呼,要求苹果给予股东现金回报,但同时他们很难责难苹果在管理投资者财富方面有何失策之举。

    无论如何,日渐清晰的一个事实是,苹果眼下面临着与巨大的成就相伴而生的问题:它已经黔驴技穷,再也找不到新的渠道来负责任地投放其利润。它从未像任何其他大公司一样进行过像样的收购。比如说,硅谷的投资银行家们望眼欲穿地希望苹果收购Twitter。但是,这与苹果的收购理念背道而驰,因此很难想象这一幕会成为现实。

    过去半年来,苹果首席执行官蒂姆•库克开始公开表态,称苹果愿意改变过去的红利政策。1997年,他重返苹果时,恰逢公司面临资金枯竭的绝境。尽管苹果最终侥幸地度过了难关,但此后史蒂夫•乔布斯的现金政策几乎达到了偏执的程度,这一点已经众人皆知。库克知道公司不会因为派发红利而破产。所以,即使苹果业务继续迅猛增长,它现在同样也面临着微软(Microsoft)一直面临的难题。(近年来,微软向股东支付了几十亿美元的红利。)库克在成为苹果首席执行官后不久即表示,他并不“迷信”现金管理。最近他又表示,苹果管理层已开始“积极探讨”该如何使用公司的现金。

    苹果一向以向外界宣告其未来计划而闻名。平生头一遭,它开始愿意聆听别人的意见。我们预计,苹果会很快宣布其红利支付计划。

    译者:大海

    The liquid securities alone on Apple's balance sheet, roughly $98 billion, would make it the 43rd most valuable company in the world. Apple's cash would rank it just behind McDonalds, an astounding and bizarre statement in the annals of modern cash management. No company in its right mind would keep $100 billion lying around. But then, as I've been arguing frequently of late, Apple is no normal company. It does just about everything differently, including how it socks away its money.

    Apple's (AAPL) aversion to paying its cash, at least, may finally be coming to an end. A slim report issued last week by the wealth management group at UBS (UBS) contains a snippet that would be utterly unremarkable at any other company but is newsworthy for Apple. "We ... understand that management has been soliciting the opinions of large shareholders on the subject [of paying a dividend]," wrote UBS's Bob Faulkner. He went on to speculate that Apple would declare a dividend at its Feb. 23 annual meeting in Cupertino, Calif.

    What's startling about this tidbit from Faulkner, who declined to comment further, is the notion of Apple soliciting anyone's opinion on anything, let alone the opinion of its investors. Apple has treated investors with about the same level of disdain it reserves for the press over the years. It is stingy with its time with shareholders and relatively uninterested, at least historically, with what investors think Apple should do with their money. In a way, it's a comically pure and admirable perspective. Apple thinks it knows better than someone on Wall Street how to spend Apple's money. And despite the howling from investors that Apple should give back some cash, it's hard to suggest Apple has been a poor steward of investor wealth.

    And yet, what's becoming increasingly clear is that Apple has a success problem on its hands: It has run out of ways to responsibly spend its profits. It has never done what any other big company would view as a major acquisition. Silicon Valley investment bankers desperately would like to see Apple acquire Twitter, for example. But this would be so contrary to the Apple acquisition mindset that it's hard to imagine.

    Apple CEO Tim Cook has taken the last half a year to begin to signal a willingness to reverse course on the dividend policy. Steve Jobs was famously paranoid about cash, having survived the experience of Apple nearly running out of money in 1997, when he returned to the company. Cook knows that insolvency isn't possible. So now Apple faces the same conundrum as Microsoft (MSFT) has faced, even as Apple continues to experience torrid growth. (Microsoft has dividended billions of dollars to shareholders in recent years.) Shortly after becoming CEO Cook said he wasn't "religious" about cash management. More recently he said Apple's management was "actively discussing" what to do about the cash.

    Apple is famous for telling others what it will do. For once, it appears to be listening to what others want. Expect a dividend announcement sooner rather than later.

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