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Facebook会重蹈雅虎覆辙吗?

Facebook会重蹈雅虎覆辙吗?

Rob Go 2012-02-01
Facebook上市在即,但却仍然面临着重重挑战。

    4. 人才流失?这是个巨大的问号。我认为谷歌最了不起的地方之一在于该公司一流的文化氛围和在相当长的一段时间内留住优秀人才的独特能力。谷歌的一部分管理措施对这家公司来说具有核心意义,使其成为一个令人兴奋的工作场所。从其产品开发团队的分散性,到对工程师价值的狂热重视,到其自由市场式的资源与产品配置机制,再到允许员工将20%时间投入自己感兴趣项目的规定,等等。这意味着,做一个谷歌人的感觉非同寻常。尽管上述有些行为已经发生了演变,该公司本身也出现了变革,我认为谷歌长期挽留高水平人才的能力仍将远胜过微软(Microsoft)、eBay和雅虎等其他大型科技领袖。Facebook也能做到这一点吗?我真的不敢打包票。今后几年中,关于Facebook的运营模式,这家公司代表着高效率工程师组织未来的演进方向,诸如此类的说法我们还会听到很多很多。可是,如果Facebook无法像谷歌一样,具备那种留住人才的魔力,那我觉得该公司将面临从互联网的中心逐渐滑向边缘的危险。

    当然,站着说话不腰疼,从旁观者的角度对一家公司指手画脚显然毫不费力。Facebook是一家神奇的公司,而且至少在今后5年内仍将维持相当程度的统治性地位(这与雅虎也很相似)。但我认为,该公司能否在未来十几年继续维持伟大公司地位将取决于它如何面对上述的四大挑战,或者说机遇。

    我期待该公司的公开上市,或许还会买进一些股票……至少在上市的头几年可能会这么做。

    NextView Ventures公司是一家关注互联网创新的种子期投资公司,Rob Go是其联合创始人,此前他曾为星火资本(Spark Capital)效力。他的博客地址是.

    译者:小宇

    4. Talent exodus? This is a big question mark. I think one of the most incredible things about Google is the company's excellent culture and unique ability to hang on to outstanding talent for a long long time. There were certain management practices that were core to Google that made it an exciting place to work. From the distributed nature of its product teams, to its maniacal focus on valuing engineers, to its free-market-like prioritization of resources and products, to 20% time, etc etc. It means something special to be a Googler. And although some of these practices have evolved and the company has changed, I'd argue that Google will maintain higher calibre talent much longer than other large scale technology leaders like MSFT, Ebay, Yahoo, etc. Will Facebook be able to do the same? I'm really not sure. We'll hear much much more in the coming years about how Facebook is run and how it represents the next step in the evolution of high-performing engineering organizations. But if it can't bottle some of the magic that Google was able to achieve, I think the company will risk sliding slowly from the center of the internet to its periphery.

    All this said, it's obviously easy to poke holes at a company from the sidelines. Facebook is an amazing company and will continue to look pretty dominant for at least the next 5 years (much like Yahoo). But I think its ability to remain a great company for 10+ years will depend on how well it navigates the four challenges/opportunities above.

    I look forward to the company's public offering and will probably be a buyer… at least the first couple years.

    Rob Go is co-founder of NextView Ventures, a seed-stage investment firm focused on Internet-enabled innovation. He previously was with Spark Capital, and blogs over at http://www.robgo.org/.

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