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环球影业与连锁影院合作,缩短院线窗口期

环球影业与连锁影院合作,缩短院线窗口期

美联社 2020年11月19日
环球影业又与一家大型连锁影院达成了协议,可以将影院窗口期从三个月缩短到只有17天。

图片来源:AP PHOTO

为了适应电影行业新的商业现实,环球影业(Universal Pictures)又与一家大型连锁影院达成了协议,可以将影院窗口期从三个月缩短到只有17天。

环球影业与Cinemark在11月16日宣布签署一份长达数年的协议,协议保证环球影业和焦点电影公司(Focus Feature)的作品在Cinemark影院独家放映三个周末或17天之后,即可在线上点播租借。但票房超过5,000万美元的影片需要在影院独家上映至少五个周末或31天。

环球影业出品了《速度与激情》(Fast & Furious)和《侏罗纪世界》(Jurassic World)等大片,它是唯一一家与大型影院达成该类协议的主要电影公司,但它可能不会是最后一家。到目前为止,大型影院的标准窗口期是90天。

今年夏天早些时候,环球影业与美国最大的连锁影院AMC Theaters签署了一份类似协议。

环球影业娱乐集团(Universal Filmed Entertainment Group)的董事长唐娜·兰利表示:“环球影业一个世纪以来与影院合作始终立足于影院体验,现在,我们更希望观众在大荧幕上欣赏我们的电影。”

虽然这两次合作的具体条款均未对外披露,但该电影公司和两家连锁影院都有有关高级视频点播服务租金的利润分成协议。

Cinemark公司的首席执行官马克·佐拉迪说:“我们早在新冠疫情爆发之前,就一直在与多家电影公司谈判动态时间窗口。随着新冠疫情爆发,电影数量减少,我们有理由加快谈判进程。”

佐拉迪表示,环球影业签署这份“互惠互利的协议”很有远见,如果有更多电影公司愿意跟进,他不会感到意外。

这种灵活的安排可以保证大片在电影院有更长的独家放映周期,这对公司至关重要。电影在网上提供点播的时间,将针对每部电影的情况进行具体评估。大部分电影提供点播之后,会同时在电影院继续上映。

环球影业和焦点电影公司今年还有多部电影等待上映,包括11月25日上映的动画电影《疯狂原始人2》(The Croods: A New Age),以及由汤姆·汉克斯主演的电影《世界新闻》(News of the World)和《前程似锦的年轻女人》(Promising Young Woman),这两部电影都在圣诞节上映。

Cinemark旗下的品牌包括Century、Tinseltown和Rave等,在美国共有332家影院,在国外有202家影院。其90%的美国影院已经根据本地的规定恢复营业。(财富中文网)

翻译:刘进龙

审校:汪皓

为了适应电影行业新的商业现实,环球影业(Universal Pictures)又与一家大型连锁影院达成了协议,可以将影院窗口期从三个月缩短到只有17天。

环球影业与Cinemark在11月16日宣布签署一份长达数年的协议,协议保证环球影业和焦点电影公司(Focus Feature)的作品在Cinemark影院独家放映三个周末或17天之后,即可在线上点播租借。但票房超过5,000万美元的影片需要在影院独家上映至少五个周末或31天。

环球影业出品了《速度与激情》(Fast & Furious)和《侏罗纪世界》(Jurassic World)等大片,它是唯一一家与大型影院达成该类协议的主要电影公司,但它可能不会是最后一家。到目前为止,大型影院的标准窗口期是90天。

今年夏天早些时候,环球影业与美国最大的连锁影院AMC Theaters签署了一份类似协议。

环球影业娱乐集团(Universal Filmed Entertainment Group)的董事长唐娜·兰利表示:“环球影业一个世纪以来与影院合作始终立足于影院体验,现在,我们更希望观众在大荧幕上欣赏我们的电影。”

虽然这两次合作的具体条款均未对外披露,但该电影公司和两家连锁影院都有有关高级视频点播服务租金的利润分成协议。

Cinemark公司的首席执行官马克·佐拉迪说:“我们早在新冠疫情爆发之前,就一直在与多家电影公司谈判动态时间窗口。随着新冠疫情爆发,电影数量减少,我们有理由加快谈判进程。”

佐拉迪表示,环球影业签署这份“互惠互利的协议”很有远见,如果有更多电影公司愿意跟进,他不会感到意外。

这种灵活的安排可以保证大片在电影院有更长的独家放映周期,这对公司至关重要。电影在网上提供点播的时间,将针对每部电影的情况进行具体评估。大部分电影提供点播之后,会同时在电影院继续上映。

环球影业和焦点电影公司今年还有多部电影等待上映,包括11月25日上映的动画电影《疯狂原始人2》(The Croods: A New Age),以及由汤姆·汉克斯主演的电影《世界新闻》(News of the World)和《前程似锦的年轻女人》(Promising Young Woman),这两部电影都在圣诞节上映。

Cinemark旗下的品牌包括Century、Tinseltown和Rave等,在美国共有332家影院,在国外有202家影院。其90%的美国影院已经根据本地的规定恢复营业。(财富中文网)

翻译:刘进龙

审校:汪皓

Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing.

Universal and Cinemark announced on November 16 a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. Films that open to $50 million or more, however, will stay in theaters exclusively for at least five full weekends, or 31 days.

The Hollywood studio behind the “Fast & Furious” and “Jurassic World” franchises is the only major player to reach this kind of agreement with major exhibitors, who have until now clung to the standard 90-day theatrical window, but it is likely not the last.

Earlier this summer, Universal made a similar agreement with the nation's largest chain, AMC Theaters.

“Universal’s century-long partnership with exhibition is rooted in the theatrical experience, and we are more committed than ever for audiences to experience our movies on the big screen,” said Donna Langley, the chairman of Universal Filmed Entertainment Group, in a statement.

Although specific terms were not disclosed for either, there is an element of profit sharing in the premium video on demand rentals between the studio and the exhibitors.

“We have been talking to multiple studios about doing a version of dynamic windowing for quite some time, even going back pre-COVID," said Cinemark CEO Mark Zoradi. “With COVID and the reduced amount of content, it just made sense to accelerate this."

Zoradi said that Universal was forward-thinking in coming to this “mutually beneficial agreement" and wouldn't be surprised if more studios follow suit.

The flexibility to ensure that blockbusters would have a longer exclusive run in theaters was key for the company. Each movie will be evaluated on a case-by-case basis as to when it becomes available on demand. Once they are, most will continue playing in theaters simultaneously.

Universal and Focus still have a number of films on the release calendar for the rest of the year including the animated “The Croods: A New Age,” out Nov. 25, as well as the Tom Hanks film “News of the World" and “Promising Young Woman,” both out on Christmas.

Cinemark, which operates brands like Century, Tinseltown and Rave, operates some 332 theaters in the U.S. and 202 internationally. Around 90% of its U.S. theaters are currently open in accordance with local regulations.

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