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对于跻身“富人阶层”,婴儿潮一代和Z世代的定义不同

对于跻身“富人阶层”,婴儿潮一代和Z世代的定义不同

JANE THIER 2023-08-15
对Z世代来说,能够自己支付账单和独自生活还远远不够。

对Z世代来说,能够自己支付账单和独自生活还远远不够。他们还希望提高生活质量,过上自己想要的生活。图片来源:KLAUS VEDFELT/GETTY IMAGES

美好生活的定义是什么?对一些人来说,美好生活意味着有充足的时间陪伴所爱的人。对另一些人来说,美好生活意味着购买第二套住房或享受奢华度假体验。对另一些人来说,美好生活仅仅意味着能够自己支付账单,而不是依赖父母。

但美国银行对3,000名活跃投资者(和1,000名野心勃勃的投资者)进行的一项调查显示,不同世代的人对财富的定义有着天壤之别。该调查主要针对最年长和最年轻的成年群体,比较了他们在财富积累方面的优先事项和态度。研究发现,婴儿潮一代对财富的定义基本上是单一的,但Z世代对财富的定义却大不相同。

调查要求受访者就如何定义“财富”最多选择三个选项。绝大多数婴儿潮一代(61%)认为,这仅仅意味着财务安全。第二常见的答案是“身体健康”(33%),其次是“能够负担得起我想要的生活,而不仅仅是必需品”(28%)。

但对于Z世代来说,财务安全还远远不够,他们对“财富”的定义存在重大分歧。38%的人将财富定义为“拥有高品质生活”(38%),其次是财务安全(36%),再其次是“过上自己想要的生活”(28%)。

诚然,对“高品质生活”的定义因人而异。美国银行负责财富、企业、商业和机构银行业务的副主席冈詹·科迪亚在报告中写道,总的来说,在通货膨胀、高利率和经济衰退的担忧中,年轻一代在努力积累财富方面,面临诸多不利因素。她指出,自1980年以来,大学学费上涨了169%,房价上涨了540%,学生贷款借款人平均背负3.7万美元的债务。

在这些宏观经济因素的影响下,年轻员工极容易与他人攀比——甚至为了赶上挥霍无度的朋友的消费档次而负债。只有6%的Z世代投资者告诉美国银行,他们不会在财富和投资目标方面与他人攀比(对于更自信的婴儿潮来说,这一比例跃升至40%)。尽管各个年龄段的人都倾向于通过观察自己圈子里的人的财务状况和生活方式来给财富下定义,但Z世代最有可能在财务状况方面与父母、朋友甚至在社交媒体上的陌生人进行攀比。

在奢华度假照片和奢华婚礼的海洋中,人们很容易认为大多数人都很富裕,但实际情况却并非如此;超过一半的美国人过着月光族的生活,许多挥金如土的人背负着数千美元的信用卡债务来维持体面。大多数人都后悔自己为了给别人留下深刻印象或向挥霍无度的人看齐而购物,而更多的人则后悔没有建立应急基金或在退休账户中存钱,而这本应是积累财富的首要任务。

Bankrate高级经济分析师马克·哈姆里克在最近的一份报告中写道:“过得舒适更可能意味着:有能力支付日常开支,为退休和紧急情况储蓄,偿还债务,并有一点余钱偶尔‘挥霍’一下(不管是什么类型的挥霍)。通常情况下,人们幻想着跻身‘富人阶层’,但大多数人都渴望得过且过,或者实现比这更好一点的财务状况。”这份报告是关于美国人认为他们需要多少钱才能感到财务舒适(23.3万美元)。

事实上,美国普渡大学(Purdue University)的研究发现,只要大多数需求得到满足,还有一点余钱,幸福感就会趋于稳定。对大多数人来说,这个魔法数字大约是10万美元。该研究的作者之一安德鲁·T·杰布总结道:“这些发现触及了一个更为广泛的议题:不同文化背景下金钱和幸福之间的关系。金钱能够带来一部分的快乐。”

这似乎是婴儿潮一代很久以前就学到的教训。(财富中文网)

译者:中慧言-王芳

美好生活的定义是什么?对一些人来说,美好生活意味着有充足的时间陪伴所爱的人。对另一些人来说,美好生活意味着购买第二套住房或享受奢华度假体验。对另一些人来说,美好生活仅仅意味着能够自己支付账单,而不是依赖父母。

但美国银行对3,000名活跃投资者(和1,000名野心勃勃的投资者)进行的一项调查显示,不同世代的人对财富的定义有着天壤之别。该调查主要针对最年长和最年轻的成年群体,比较了他们在财富积累方面的优先事项和态度。研究发现,婴儿潮一代对财富的定义基本上是单一的,但Z世代对财富的定义却大不相同。

调查要求受访者就如何定义“财富”最多选择三个选项。绝大多数婴儿潮一代(61%)认为,这仅仅意味着财务安全。第二常见的答案是“身体健康”(33%),其次是“能够负担得起我想要的生活,而不仅仅是必需品”(28%)。

但对于Z世代来说,财务安全还远远不够,他们对“财富”的定义存在重大分歧。38%的人将财富定义为“拥有高品质生活”(38%),其次是财务安全(36%),再其次是“过上自己想要的生活”(28%)。

诚然,对“高品质生活”的定义因人而异。美国银行负责财富、企业、商业和机构银行业务的副主席冈詹·科迪亚在报告中写道,总的来说,在通货膨胀、高利率和经济衰退的担忧中,年轻一代在努力积累财富方面,面临诸多不利因素。她指出,自1980年以来,大学学费上涨了169%,房价上涨了540%,学生贷款借款人平均背负3.7万美元的债务。

在这些宏观经济因素的影响下,年轻员工极容易与他人攀比——甚至为了赶上挥霍无度的朋友的消费档次而负债。只有6%的Z世代投资者告诉美国银行,他们不会在财富和投资目标方面与他人攀比(对于更自信的婴儿潮来说,这一比例跃升至40%)。尽管各个年龄段的人都倾向于通过观察自己圈子里的人的财务状况和生活方式来给财富下定义,但Z世代最有可能在财务状况方面与父母、朋友甚至在社交媒体上的陌生人进行攀比。

在奢华度假照片和奢华婚礼的海洋中,人们很容易认为大多数人都很富裕,但实际情况却并非如此;超过一半的美国人过着月光族的生活,许多挥金如土的人背负着数千美元的信用卡债务来维持体面。大多数人都后悔自己为了给别人留下深刻印象或向挥霍无度的人看齐而购物,而更多的人则后悔没有建立应急基金或在退休账户中存钱,而这本应是积累财富的首要任务。

Bankrate高级经济分析师马克·哈姆里克在最近的一份报告中写道:“过得舒适更可能意味着:有能力支付日常开支,为退休和紧急情况储蓄,偿还债务,并有一点余钱偶尔‘挥霍’一下(不管是什么类型的挥霍)。通常情况下,人们幻想着跻身‘富人阶层’,但大多数人都渴望得过且过,或者实现比这更好一点的财务状况。”这份报告是关于美国人认为他们需要多少钱才能感到财务舒适(23.3万美元)。

事实上,美国普渡大学(Purdue University)的研究发现,只要大多数需求得到满足,还有一点余钱,幸福感就会趋于稳定。对大多数人来说,这个魔法数字大约是10万美元。该研究的作者之一安德鲁·T·杰布总结道:“这些发现触及了一个更为广泛的议题:不同文化背景下金钱和幸福之间的关系。金钱能够带来一部分的快乐。”

这似乎是婴儿潮一代很久以前就学到的教训。(财富中文网)

译者:中慧言-王芳

What constitutes a good life? For some, it’s having ample time with loved ones. For others, it’s buying a second home or taking lavish vacations. For others still, it’s just being able to pay your own bills instead of relying on your parents.

But different generations have vastly different ideas of what wealth really means, per a survey of 3,000 active investors (and 1,000 aspiring ones) by U.S. Bank that zeroed in on the oldest and youngest adult age groups to compare their wealth-building priorities and attitudes. It found that boomers largely have a singular definition of wealth, but that’s not quite the case for Gen Z.

The survey asked respondents to select up to three options on how they define “wealth.” The vast majority of baby boomers (61%) agreed that it meant simply having financial security. Their second-most common answer was “having good health” (33%), followed by “being able to afford what I want, not just what I need” (28%).

But simple security wasn’t quite enough for Gen Z, who was more split on what “wealth” meant. Thirty-eight percent defined it as “having a better quality of life” (38%). Being financially secure came in second place (36%), followed by “living life how I want” (28%).

Granted, what defines “better quality” varies by person. But across the board, the deck is stacked against younger generations as they try to build wealth amid inflation, high interest rates, and recession concerns, Gunjan Kedia, vice chair of Wealth, Corporate, Commercial and Institutional Banking, at U.S. Bank, wrote in the report. College tuition costs have increased by 169% since 1980, home prices have risen by 540%, and the average student loan borrower carries $37,000 in debt, she pointed out.

Amid those macroeconomic forces, young workers are particularly prone to comparing themselves to others—and even going into debt to keep up with their spendiest friends. Only 6% of Gen Z investors told U.S. Bank they don’t compare their wealth and investment goals to anyone else’s (that figure jumps to 40% for more self-assured boomers). Gen Zers are also most likely to compare their finances to their parents, friends, and even strangers on social media, although people of all ages tend to define wealth by observing the finances and lifestyles of their people in their circle.

In the sea of luxury vacation photos and over-the-top weddings, it can be easy to assume most people are well-off, but that’s actually a misnomer; more than half of Americans are living paycheck to paycheck, and many big spenders shoulder thousands of dollars in credit card debt to keep up appearances. Most people regret purchases they make in order to impress others or stay on par with spendy peers—and even more regret neglecting to save for their emergency funds or retirement accounts, which should be a priority when building wealth.

“Being capable of paying for ongoing expenses, saving for retirement and emergencies, paying down debt and having a bit more left over for an occasional ‘splurge,’ whatever it might be, is more likely to be aligned with being comfortable,” Mark Hamrick, a Bankrate senior economic analyst, wrote in a recent report about how much Americans think they need to feel financially comfortable (that would be $233,000). “Typically, people fantasize about the notion of getting ‘rich,’ but most aspire to get by or a bit better than that.”

Indeed, research from Purdue University has found that happiness tends to level off as soon as most needs are met, with some money left over. For most people, that magic figure is around $100,000. “These findings speak to a broader issue of money and happiness across cultures,” Andrew T. Jebb, one of the study’s authors, concluded. “Money is only a part of what really makes us happy.”

That’s one lesson boomers seem to have learned long ago.

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