远程办公期间，如何在镜头前做一次高效演示
本周，世界卫生组织正式宣布新冠肺炎已构成“全球大流行”，几百万美国上班族不得不开启在家办公模式。接下来的几周，网络直播将不仅是网红的主场，很多会议和演示都将转战线上，以视频的形式进行。
如何才能高效地做远程演示？当下，这恐怕是大多数职场人都关心的问题。即便是在高度数字化的时代，演示仍然依赖人际交流。因此，调整一些可能阻碍你表达观点的外在因素就至关重要。
AmyTV主播艾米·兰迪诺最近在Knowable网站上推出了名为《自信演讲》的课程，专门传授数字演示的技巧。她表示：“在远程演讲时，你会有一种截然不同的存在感。”
兰迪诺发现，很多电话会议都会出现严重偏题的现象。因此，你要清楚自己什么时候该站出来。“不管沟通媒介是什么，别人都会将你视作领导者。所以当你自认为安全地藏在笔记本电脑或摄像头背后时，更要严肃地对待。”
在家办公时，大家很容易忘记工作的严肃性。珍妮·柴是一名领导方面的权威培训师，也是BambooMyth.com的创办人。她建议：“我们在家时，总会有种没在工作的感觉。当你需要进入工作状态时，就应该把鞋穿上，做个发型，再化化妆。不要以为你刚洗完澡，就可以直接去开会了。工作氛围是很重要的。”
那么，如何“宅家”做出优秀的远程演示？让我们听听专家的意见。
调整环境，营造会议室氛围
大多数会议室走的都是极简风格，目的就是避免员工注意力分散。远程办公时，你也应该营造类似的效果。
卡耐基梅隆大学泰珀商学院助理教授卡拉•贝文斯表示：“你需要合适的灯光、摄像头和好的背景。摄像头的高度也要适当，避免俯视摄像头，应该与眼睛平齐。”
贝文斯还指出，要保证背景的专业和整洁度。虽说是在家办公，但也应尽量找一个安静的地方，以免被打扰。同时注意不要穿得太随意，衣着要符合工作场合。她强调：“要注意衣服颜色的对比度，深色或纯色的衣服多在镜头上呈现出较好的对比度，而条纹上衣通过屏幕看可能会走形，显得很奇怪。”
沟通专家塞莱斯特·海德利表示，光线也是一个很重要的因素。“要想大家把注意力集中在你身上，就要确保身后没有令人分心的物品、图画或者窗户。”
“你可以给摄像头或手机买一个好的LED灯，把它放在与眼睛平齐的高度。但千万不要使用荧光灯，会让你的看起来气色不好。也不要使用头顶灯，因为会产生很难看的阴影。”
幻灯片可以锦上添花
如果你只是做一个简短的演示，或者汇报一下项目进展，可能不需要提前分发材料。但如果你的演示较长，事先为听众提供材料就十分必要。贝文斯指出：“当开展正式会议时，一定要有议程。你可以提前联系与会人员，看大家有什么需求，比如幻灯片或综述。因为他们可能会想提前了解一下，并且准备一些问题。”
如果你的演示涉及较为复杂的想法或数字，更应该用幻灯片。兰迪诺强烈认为，想要深入谈及某件事，大家光看你的脸，是肯定没法理解的，这时就需要幻灯片辅助。你或许不想让大家有负担，但幻灯片才是引导大家思路的重要资源。
贝文斯表示，每张幻灯片都应该只围绕一个清晰的观点，这样大家才能更容易跟上你的想法。
“但也要记住，幻灯片只是一个辅助工具，听众最想听到的还是你的想法。”贝文斯称，很多人都会犯一个错误，就是变成了幻灯片的话外音。
当然，也要视企业文化而定。如果你的同事都觉得放幻灯片很奇怪，那就跳过这一步，直接把重点放在表达你的想法上。
在家也要保持大将之风
如果不想单纯地做一个“话外音”，就要学会如正确地演讲。
兰迪诺认为，最重要的是让听众产生一种身在会议室的感觉。想要听众产生共鸣，首先要了解听众。如果你自己都不清楚在对谁讲话，即便每天都在一起工作，也没法让人理解你的用意。”因此，重点是要让每个人都觉得你是在和他直面对话。
贝文斯在这方面有一个小技巧：“我在摄像头上贴了一个笑脸贴纸，我说话时会看着它，就像在跟本人对话一样。如果有关键词，我也会贴上去。这在技术上是不存在任何难度的，而且确实有效。”另外，说话时语速要放慢。网络连接总是时好时坏，所以贝文斯建议，发音要清晰，节奏要平衡，嘴巴靠近话筒但也不能音量过大。
她还指出，当人们面对电脑时，难免显得不自然，举手投足都很僵硬。对此，她的建议是，可以像正常谈话时加入一些肢体动作。“要做到了解你的听众，与他们对话，而不是单方面输出。让大家参与进来”
如果每个人都试图说服别人，并且频繁有人插话，又该怎么办呢？兰迪诺建议：“领导者最好在第一次休息时就提醒大家不要在别人发言时插话，如果有人有想法，可以先写下来，等到自己发言的时候再讲。”
一旦某次电话会议有跑题的迹象，也不要慌。兰迪诺表示：“记住，最重要的是你如何表现自己。一定要自信并面带微笑。你希望大家以什么态度对你，就应先以什么态度对他们，这样也最不容易感到慌乱。”
直奔主题，简明扼要
有的时候开长会是必要的，但并非所有会议都要打持久战。很多职场人经常会抱怨会议又多又长。兰迪诺表示，如果你想邀请大家参与电话会议，一定要先确保你有重要的理由。你一定不想被吐槽：“就这点事，发个备忘录不就完了？”
海德利也表示，会议越短越好，但很多人都喜欢长篇大论，而不是“集中精神，提炼关键信息”。她指出：“在面对面的会议中，大家的注意力可以保持一个小时。但在视频会议中，要想大家长时间注意力集中就十分困难了。通常情况下，将你想表达的内容总结成两点是最合适的。”
边学习边改进
人在紧张时都会有一些小动作。比如现场演示时，你会来回踱步以缓解紧张。但在视频会议中，“你没法来回踱步了，就可能显得烦燥不安，比如频繁地摸自己的脸。紧张情绪会以不同形态表现出来。”兰迪诺说。
一个简单的方法可以纠正这些小动作，虽然很多人会觉得尴尬。珍妮建议的建议是：给某次会议录个像，看看自己的表现。“你可能会发现，自己说了太多的‘嗯’……我以前总是爱咂舌头，但自己并不知道有这个小动作。”所以录下自己开会时的状态，是下次改进的最简单方法。
贝文斯还提到，如果你有重要的演示，却对远程演示这种新形式很没信心，不妨先跟某位同事排练一番，听听他怎么说。诸如，你在镜头前的表现怎么样，他能不能理解你的话，以及你是否做了什么让他分心的事。
“不要怕犯错，对很多人来说，远程演示都是一个新鲜事物，大家都是头一遭。”贝文斯说。
特殊时期，为减缓新冠肺炎的传播，大家都隔离在家、远程办公，我们更需要一些灵活性，和额外的耐心。她说：“如果有些事第一次做得不好，没关系。大家会帮助我们做好的。”
所以，不妨将此当成一个学习新鲜事物的好机会吧。（财富中文网）
译者：隋远洙
本周，世界卫生组织正式宣布新冠肺炎已构成“全球大流行”，几百万美国上班族不得不开启在家办公模式。接下来的几周，网络直播将不仅是网红的主场，很多会议和演示都将转战线上，以视频的形式进行。
如何才能高效地做远程演示？当下，这恐怕是大多数职场人都关心的问题。即便是在高度数字化的时代，演示仍然依赖人际交流。因此，调整一些可能阻碍你表达观点的外在因素就至关重要。
AmyTV主播艾米·兰迪诺最近在Knowable网站上推出了名为《自信演讲》的课程，专门传授数字演示的技巧。她表示：“在远程演讲时，你会有一种截然不同的存在感。”
兰迪诺发现，很多电话会议都会出现严重偏题的现象。因此，你要清楚自己什么时候该站出来。“不管沟通媒介是什么，别人都会将你视作领导者。所以当你自认为安全地藏在笔记本电脑或摄像头背后时，更要严肃地对待。”
在家办公时，大家很容易忘记工作的严肃性。珍妮·柴是一名领导方面的权威培训师，也是BambooMyth.com的创办人。她建议：“我们在家时，总会有种没在工作的感觉。当你需要进入工作状态时，就应该把鞋穿上，做个发型，再化化妆。不要以为你刚洗完澡，就可以直接去开会了。工作氛围是很重要的。”
那么，如何“宅家”做出优秀的远程演示？让我们听听专家的意见。
调整环境，营造会议室氛围
大多数会议室走的都是极简风格，目的就是避免员工注意力分散。远程办公时，你也应该营造类似的效果。
卡耐基梅隆大学泰珀商学院助理教授卡拉•贝文斯表示：“你需要合适的灯光、摄像头和好的背景。摄像头的高度也要适当，避免俯视摄像头，应该与眼睛平齐。”
贝文斯还指出，要保证背景的专业和整洁度。虽说是在家办公，但也应尽量找一个安静的地方，以免被打扰。同时注意不要穿得太随意，衣着要符合工作场合。她强调：“要注意衣服颜色的对比度，深色或纯色的衣服多在镜头上呈现出较好的对比度，而条纹上衣通过屏幕看可能会走形，显得很奇怪。”
沟通专家塞莱斯特·海德利表示，光线也是一个很重要的因素。“要想大家把注意力集中在你身上，就要确保身后没有令人分心的物品、图画或者窗户。”
“你可以给摄像头或手机买一个好的LED灯，把它放在与眼睛平齐的高度。但千万不要使用荧光灯，会让你的看起来气色不好。也不要使用头顶灯，因为会产生很难看的阴影。”
幻灯片可以锦上添花
如果你只是做一个简短的演示，或者汇报一下项目进展，可能不需要提前分发材料。但如果你的演示较长，事先为听众提供材料就十分必要。贝文斯指出：“当开展正式会议时，一定要有议程。你可以提前联系与会人员，看大家有什么需求，比如幻灯片或综述。因为他们可能会想提前了解一下，并且准备一些问题。”
如果你的演示涉及较为复杂的想法或数字，更应该用幻灯片。兰迪诺强烈认为，想要深入谈及某件事，大家光看你的脸，是肯定没法理解的，这时就需要幻灯片辅助。你或许不想让大家有负担，但幻灯片才是引导大家思路的重要资源。
贝文斯表示，每张幻灯片都应该只围绕一个清晰的观点，这样大家才能更容易跟上你的想法。
“但也要记住，幻灯片只是一个辅助工具，听众最想听到的还是你的想法。”贝文斯称，很多人都会犯一个错误，就是变成了幻灯片的话外音。
当然，也要视企业文化而定。如果你的同事都觉得放幻灯片很奇怪，那就跳过这一步，直接把重点放在表达你的想法上。
在家也要保持大将之风
如果不想单纯地做一个“话外音”，就要学会如正确地演讲。
兰迪诺认为，最重要的是让听众产生一种身在会议室的感觉。想要听众产生共鸣，首先要了解听众。如果你自己都不清楚在对谁讲话，即便每天都在一起工作，也没法让人理解你的用意。”因此，重点是要让每个人都觉得你是在和他直面对话。
贝文斯在这方面有一个小技巧：“我在摄像头上贴了一个笑脸贴纸，我说话时会看着它，就像在跟本人对话一样。如果有关键词，我也会贴上去。这在技术上是不存在任何难度的，而且确实有效。”另外，说话时语速要放慢。网络连接总是时好时坏，所以贝文斯建议，发音要清晰，节奏要平衡，嘴巴靠近话筒但也不能音量过大。
她还指出，当人们面对电脑时，难免显得不自然，举手投足都很僵硬。对此，她的建议是，可以像正常谈话时加入一些肢体动作。“要做到了解你的听众，与他们对话，而不是单方面输出。让大家参与进来”
如果每个人都试图说服别人，并且频繁有人插话，又该怎么办呢？兰迪诺建议：“领导者最好在第一次休息时就提醒大家不要在别人发言时插话，如果有人有想法，可以先写下来，等到自己发言的时候再讲。”
一旦某次电话会议有跑题的迹象，也不要慌。兰迪诺表示：“记住，最重要的是你如何表现自己。一定要自信并面带微笑。你希望大家以什么态度对你，就应先以什么态度对他们，这样也最不容易感到慌乱。”
直奔主题，简明扼要
有的时候开长会是必要的，但并非所有会议都要打持久战。很多职场人经常会抱怨会议又多又长。兰迪诺表示，如果你想邀请大家参与电话会议，一定要先确保你有重要的理由。你一定不想被吐槽：“就这点事，发个备忘录不就完了？”
海德利也表示，会议越短越好，但很多人都喜欢长篇大论，而不是“集中精神，提炼关键信息”。她指出：“在面对面的会议中，大家的注意力可以保持一个小时。但在视频会议中，要想大家长时间注意力集中就十分困难了。通常情况下，将你想表达的内容总结成两点是最合适的。”
边学习边改进
人在紧张时都会有一些小动作。比如现场演示时，你会来回踱步以缓解紧张。但在视频会议中，“你没法来回踱步了，就可能显得烦燥不安，比如频繁地摸自己的脸。紧张情绪会以不同形态表现出来。”兰迪诺说。
一个简单的方法可以纠正这些小动作，虽然很多人会觉得尴尬。珍妮建议的建议是：给某次会议录个像，看看自己的表现。“你可能会发现，自己说了太多的‘嗯’……我以前总是爱咂舌头，但自己并不知道有这个小动作。”所以录下自己开会时的状态，是下次改进的最简单方法。
贝文斯还提到，如果你有重要的演示，却对远程演示这种新形式很没信心，不妨先跟某位同事排练一番，听听他怎么说。诸如，你在镜头前的表现怎么样，他能不能理解你的话，以及你是否做了什么让他分心的事。
“不要怕犯错，对很多人来说，远程演示都是一个新鲜事物，大家都是头一遭。”贝文斯说。
特殊时期，为减缓新冠肺炎的传播，大家都隔离在家、远程办公，我们更需要一些灵活性，和额外的耐心。她说：“如果有些事第一次做得不好，没关系。大家会帮助我们做好的。”
所以，不妨将此当成一个学习新鲜事物的好机会吧。（财富中文网）
译者：隋远洙
As COVID-19 officially became a global pandemic this week, millions of American workers are turning to remote work. Over the next few weeks, you can expect a lot of in-person meetings and presentations will move to Zoom and other video conferencing formats.
How to remain effective when presenting remotely will become a key question for much of the workforce, which still relies upon in-person connection even in this immensely digital era. The answer involves adjusting for changed environmental factors that may prevent you from getting your point across.
“Your exact presence in that moment can feel very different [while remote],” says Amy Landino, author and host of AmyTV, who also recently led the lesson on digital presentations in Knowable’s Speaking with Confidence course.
Landino says she’s seen a lot of conference calls veer wildly off-track, so recognize when it’s your moment to step up. “No matter where you are communicating, you’re being looked at as a leader,” she says. “When you are behind the safety of a laptop or a webcam, this is the moment you need to take it even more seriously.”
It’s all too easy to forget the seriousness of work while you’re at home. “When we are at home, we have an advantage of feeling like we are not going to work,” says Jeanny Chai, a leadership authority coach and founder ofBambooMyth.com. “You need to get into work mode. Put on a pair of shoes; do your hair and makeup. Don’t think you can just jump out of shower and walk into your meeting. That vibe will come through.”
Here’s how experts say you can get comfortable–without getting too comfortable.
Adjust your environment
When you walk into a conference room for a meeting, it’s probably minimalistic—designed to avoid distractions that might take away from your presentation.
You want to create a similar effect in your office space for remote work, says Carla Bevins, assistant teaching professor of business communications at Carnegie Mellon Tepper School of Business. “You want to have the right lighting, a good camera, and a good setting,” she says. “Adjust the camera so you are not looking down into it. Elevate so it is at eye level.”
Make sure the background is professional, clean, and organized, says Bevins. Though you might be working with others at home, try to get into a silent area where you will not be interrupted. Climb out of those sweatpants and into clothes that match your work’s dress code. “Think about the contrast with clothing,” she says. “A lot of time, darker or solid colors have better contrast, where a top with stripes might zigzag across the screen and look strange onscreen.”
Communication expert Celeste Headlee says lighting is critical. “Keep the focus on you and make sure you don’t have distracting items, pictures, or windows behind you,” says Headlee.
“Purchase a nice LED light for your camera or smartphone and place it at eye level. Never use fluorescent lights, which are unflattering, or overhead lights, which can create unfortunate shadows.”
Prepare your slide deck
If you’re giving a short presentation or an update on progress, you may not need to provide materials to your remote audience in advance. But if it’s longer, please do. “If you’re having a more formal meeting, it’s very important to have a structured agenda set up,” says Bevins. “See if you can connect with your audience ahead of time to see if there’s things they need, like a slide deck or executive summary. Maybe they want to think through it and have questions ready to go.”
If the presentation involves complex ideas or numbers, get the slide deck out. “I definitely think if something is going to get too far into the weeds, where looking at your face isn’t going to get the point across, slides are important,” says Landino. “You don’t want to overload them, but this is a resource you can walk them through.”
Bevins says to make sure slides are clear with one idea per slide, so it is easy for your audience to stick with you.
“But remember your visual aide is just that: an aide,” she says. “Your audience still wants to learn from you. What happens a lot of time in these mediums and in online presentations is that you become a voiceover for the slides.”
Of course, know the vibe of your company. If your colleagues would find a slide deck totally weird, pass on this step, and focus on how you get your ideas across in the meeting.
Stay commanding
Speaking of not becoming a voiceover, addressing your audience the right way is critical.
“I think it’s important to make them feel like they’re in the room,” says Landino. “The major resonating factor, which makes them feel like they’re in the room, is really knowing your audience. If you don’t understand who you are talking to, even if you are with them everyday, you won’t get your point across.” She says aim to make each listener feel like you are talking directly to them.
To accomplish this, Bevins has a trick. “I put a smiley face sticker right behind the camera so I have someone to talk to,” she says. “If there’s a key phrase, I will put it on there, too. It is absolutely the lowest-level technology, but it works.” She also says to slow down while you are speaking. “Sometimes the internet connections are good, sometimes they are not.” Aim for clear articulation, steady pace, at a lower volume near the microphone, Bevins suggests.
There’s also a tendency to be stilted instead of natural when you are looking at a computer, says Bevins, who recommends to continue gesturing like a normal conversation. “Make sure you still know your audience, and you are talking with, not at, your audience,” she says. “Ask them to participate”
Let’s say everyone is trying to talk over others and get a word in. “When there is too much interruption happening, the first break in the conversation is the best moment for the leader of the call to suggest that people refrain from speaking up when someone is talking and to write their thoughts down so they can remember to bring them up when it is their time to speak,” says Landino.
If it seems like the call is going in a different direction than an in-person presentation might have, don’t let it rattle you. "Remember that how you present yourself is the most important,” Landino says. “Be confident and smile. If you can put on the attitude you'd like to see in return, that's your best chance of not letting it rattle you.”
Keep it concise
Some longer meetings are a necessity, but not all meetings should be long; many people in the workforce today complain about the quantity and length of meetings. Landino says that if you’re asking people to join a live call, make sure there’s an important reason. You don’t want people to be asking, ‘Why isn’t this a memo?’ she says.
Headlee says it’s critical to keep meetings as short as possible, and that people have a tendency to talk too long rather than “carefully focusing and distilling” the message down to its main points. “While an audience can stay engaged for up to an hour during an in-person presentation, it’s incredibly rare to keep their attention that long in a video,” she says. “It’s often best to focus on one or two important points that you want to convey.”
Learn and improve
You want to notice your nervous ticks. Pacing around is a common one in-person, but virtually “pacing might become fidgeting or touching your face” a lot, Landino says. “Nervous tendencies convert in different capacities.”
A simple fix might be the most cringeworthy for a lot of people. “I would recommend recording one of the meetings to watch yourself,” says Chai. “You may see a lot of ‘um’s… I used to click my tongue all the time, which I didn’t know about.” Catching yourself in the act might be the easiest way to improve for the next remote call.
Or, if it’s an important presentation and you’re concerned about the new medium, ask a colleague to do a dry run with you and give feedback, says Bevins. They can tell you how you’re coming off on camera, if it’s hard to understand you, or if you’re doing anything distracting.
Bevins says don’t be afraid to make mistakes; presenting remotely is new or underutilized for a lot of people.
“Especially right now with what we’re dealing with, socially isolating, working from home and minimizing spread of COVID-19, we need a little bit of flexibility and some extra patience,” she says. “If something doesn’t go right the first time, it’s okay. There are people out there who can help us out.”
So, she says, try to see it as an opportunity to learn something new.
