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通信应用初创公司IRL 95%的用户系造假

通信应用初创公司IRL 95%的用户系造假

STEVE MOLLMAN 2023-06-27
该公司不断吹嘘其“独角兽公司的地位”。

IRL的用户数量并没有它所宣称的那样规模庞大。盖蒂图片社

两年前,通信应用初创公司IRL在C轮融资中融得1.7亿美元,估值达到12亿美元,该轮融资由软银愿景基金2号(SoftBank Vision Fund 2)领投。该公司不断吹嘘其“独角兽公司的地位”,并声称其到目前为止已经融资超过2亿美元,形容自己是“领先群组通信社交网络,通过活动和共同体验聚集用户。”其CEO亚伯拉罕·沙非表示:“IRL的主要目标始终是创建更真实、更有机的社区。”

去年,沙非号称其应用拥有2,000万月活跃用户,有员工对他的说法提出质疑,这些社区的真实性也因此受到怀疑。

如今,该初创公司已经倒闭,用委婉的方式来说,该公司承认这些说法是不准确的。据The Information周五报道,董事会经过调查后认定,该公司95%的用户是“自动化用户或机器人用户”。

一位发言人对媒体表示:“根据这些调查结果,大多数股东认为该公司的未来前景难以持久。”这位发言人称该公司将关闭。

今年早些时候,一位前员工爆料称IRL(“过真实生活”的首字母缩写)将其辞退,原因是他曾担心许多用户是机器人。4月,沙非辞去了CEO职务。美国证券交易委员会(Securities and Exchange Commission)针对该公司向投资者描绘的业务绩效是否违反了证券法,以及该公司存在的其他问题,已经展开调查。

其他初创公司的领导者很快开始就该公司的倒闭发表意见。

Winnie CEO萨拉·毛斯科普夫发推文称:“不用欺诈的手段创建一家真正的公司,意味着用几年时间达到‘独角兽的地位’几乎是不可能的。”Winnie提供一个儿童护理交易平台。

Outlier. ai前CEO肖恩·伯恩斯发推文称:“希望更多这样的事情被曝光。过去3年的疯狂会产生严重的后遗症。”他还表示:“天哪,我有无数次被问到为什么我的公司不像X一样飞速增长,结果后来却发现X完全是在诈骗。”

Squad创始人兼CEO艾萨·沃森发推文称:“媒体喜欢鼓吹这种一夜成名的独角兽公司,风投也喜欢投资这些一无是处的公司。”

The Information报道称,在一年多以前最繁荣的时期,IRL有约100名员工,并且获得了Founders Fund、Goodyear Capital和Floodgate Fund等公司的投资。

沙非在2021年曾对The Verge提到了中国的通信应用微信。他表示:“我们有机会为全世界其他地区的用户打造一款微信。”微信拥有超过十亿用户。

可以很确定地说,IRL不可能实现这个目标。(财富中文网)

翻译:刘进龙

审校:汪皓

两年前,通信应用初创公司IRL在C轮融资中融得1.7亿美元,估值达到12亿美元,该轮融资由软银愿景基金2号(SoftBank Vision Fund 2)领投。该公司不断吹嘘其“独角兽公司的地位”,并声称其到目前为止已经融资超过2亿美元,形容自己是“领先群组通信社交网络,通过活动和共同体验聚集用户。”其CEO亚伯拉罕·沙非表示:“IRL的主要目标始终是创建更真实、更有机的社区。”

去年,沙非号称其应用拥有2,000万月活跃用户,有员工对他的说法提出质疑,这些社区的真实性也因此受到怀疑。

如今,该初创公司已经倒闭,用委婉的方式来说,该公司承认这些说法是不准确的。据The Information周五报道,董事会经过调查后认定,该公司95%的用户是“自动化用户或机器人用户”。

一位发言人对媒体表示:“根据这些调查结果,大多数股东认为该公司的未来前景难以持久。”这位发言人称该公司将关闭。

今年早些时候,一位前员工爆料称IRL(“过真实生活”的首字母缩写)将其辞退,原因是他曾担心许多用户是机器人。4月,沙非辞去了CEO职务。美国证券交易委员会(Securities and Exchange Commission)针对该公司向投资者描绘的业务绩效是否违反了证券法,以及该公司存在的其他问题,已经展开调查。

其他初创公司的领导者很快开始就该公司的倒闭发表意见。

Winnie CEO萨拉·毛斯科普夫发推文称:“不用欺诈的手段创建一家真正的公司,意味着用几年时间达到‘独角兽的地位’几乎是不可能的。”Winnie提供一个儿童护理交易平台。

Outlier. ai前CEO肖恩·伯恩斯发推文称:“希望更多这样的事情被曝光。过去3年的疯狂会产生严重的后遗症。”他还表示:“天哪,我有无数次被问到为什么我的公司不像X一样飞速增长,结果后来却发现X完全是在诈骗。”

Squad创始人兼CEO艾萨·沃森发推文称:“媒体喜欢鼓吹这种一夜成名的独角兽公司,风投也喜欢投资这些一无是处的公司。”

The Information报道称,在一年多以前最繁荣的时期,IRL有约100名员工,并且获得了Founders Fund、Goodyear Capital和Floodgate Fund等公司的投资。

沙非在2021年曾对The Verge提到了中国的通信应用微信。他表示:“我们有机会为全世界其他地区的用户打造一款微信。”微信拥有超过十亿用户。

可以很确定地说,IRL不可能实现这个目标。(财富中文网)

翻译:刘进龙

审校:汪皓

Two years ago, a messaging app startup called IRL reached a $1.2 billion valuation in a $170 million Series C funding round led by SoftBank Vision Fund 2. Boasting of its “unicorn status” and noting that it had raised more than $200 million to date, the company described itself as “the leading group messaging social network that brings people together through events and shared experiences.” CEO Abraham Shafi stated, “Our primary goal at IRL has always been to create more authentic and organic communities.”

Just how authentic those communities were came into question last year when employees cast doubt on Shafi’s claims that the app had 20 million monthly active users.

Fast forward to today and the venture is shutting down, admitting that those claims had been incorrect—to put it mildly. The board of directors concluded after an investigation that 95% of the users were “automated or from bots,” as The Information reported on Friday.

“Based on these findings, a majority of shareholders concluded that the company’s going forward prospects are unsustainable,” a spokesperson told the outlet, saying the venture would shut down.

Earlier this year, a former employee alleged that IRL—the name stands for “in real life”— had fired him after he voiced concerns that many users were bots, and in April Shafi resigned as CEO. The Securities and Exchange Commission had already begun an investigation into whether the company had violated securities laws in the way it portrayed its business performance to investors, among other issues.

Leaders from other startups were quick to weigh in on the company’s downfall.

“Building a real business without fraud means it’s nearly impossible to reach ‘unicorn status’ in a few years time,” tweeted Winnie CEO Sara Mauskopf, whose company offers a marketplace for child care.

“Lots more stories like this coming. The insanity of the last 3 years is going to lead to a bad hangover,” tweeted Sean Byrnes, previously CEO of Outlier.ai, adding, “Oh, man, the number of times I’ve been asked why my company isn’t growing as fast as X and then found out X was a fraud all along.”

“The overnight unicorn that the media loves to prop up and VCs love to throw $$ into just is not a thing,” tweeted Squad founder and CEO Isa Watson.

At its peak more than year ago, IRL had about 100 employees, The Information reported, and it had also raised capital from Founders Fund, Goodyear Capital, and Floodgate Fund.

“We have the opportunity to build WeChat for the rest of the world,” Shafi told The Verge in 2021, referring to the messaging app in China that has more than a billion users.

It appears safe to say IRL won’t get there.

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