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受5G加持,游戏产业成了这场疫情的最大受益者

受5G加持,游戏产业成了这场疫情的最大受益者

Jonathan Vanian 2020年09月08日
新冠疫情和随后的居家隔离规定是云游戏业务大幅增长的背后推手。

云游戏业务在新冠疫情期间迎来了迅猛增长。有鉴于超高速5G移动网络的普及,该业务的增速有望进一步提升。

9月3日,分析公司Newzoo表示,新兴云游戏服务(通过智能手机类设备而不是视频游戏单机来获取高质量的视频游戏)有望在今年带来5.847亿美元的消费,是2019年1.7亿美元的3倍多。

Newzoo称,到2023年,云游戏市场规模有望增至48亿美元,与公司此前32亿美元的预测值相比几乎增长了近50%。

Newzoo分析师吉列尔梅·弗南德斯表示,新冠疫情和随后的居家隔离规定是云游戏业务大幅增长的背后推手。由于新冠疫情的原因,人们的闲暇时间多了,因此更愿意尝试云游戏服务。

像微软、谷歌和亚马逊这样的计算巨头正花巨资押注云游戏,其竞争对手包括英伟达、Blade和Parsec。

随着更多的电信公司打造5G网络,弗南德斯称自己预计云游戏将获得更大的发展动力。互联网网速的提升有望让该技术更受用户青睐。

弗南德斯称,中国将有可能成为最大的市场。除了新5G网络之外,中国科技巨头腾讯将投入重金打造其自有的云游戏服务。

微软在美国开展了近1年的测试之后,计划于9月中旬推出其xCloud服务。该服务将整合至公司的Game Pass视频游戏注册会员高端服务。

弗南德斯称,微软是当前“最强大的对手”,部分原因在于该公司在历史上一直通过其Xbox游戏单机销售大热视频游戏。

弗南德斯说,亚马逊据称也在开发云游戏服务,但该公司视频游戏部门存在的问题可能会让这些计划难以按时进行。今夏早些时候,亚马逊发布了其备受期待的在线射击游戏Crucible,但由于反馈不佳,公司很快将游戏列为“内部beta测试版”

弗南德斯说,尽管谷歌和其Stadia云游戏服务从新冠疫情中获益匪浅,但专属游戏的缺乏使得谷歌无缘成功。

他说:“我认为谷歌推出的Stadia有点趋于平庸,因为他们提供的内容不够丰富,无法真正地吸引玩家。”(财富中文网)

译者:Feb

云游戏业务在新冠疫情期间迎来了迅猛增长。有鉴于超高速5G移动网络的普及,该业务的增速有望进一步提升。

9月3日,分析公司Newzoo表示,新兴云游戏服务(通过智能手机类设备而不是视频游戏单机来获取高质量的视频游戏)有望在今年带来5.847亿美元的消费,是2019年1.7亿美元的3倍多。

Newzoo称,到2023年,云游戏市场规模有望增至48亿美元,与公司此前32亿美元的预测值相比几乎增长了近50%。

Newzoo分析师吉列尔梅·弗南德斯表示,新冠疫情和随后的居家隔离规定是云游戏业务大幅增长的背后推手。由于新冠疫情的原因,人们的闲暇时间多了,因此更愿意尝试云游戏服务。

像微软、谷歌和亚马逊这样的计算巨头正花巨资押注云游戏,其竞争对手包括英伟达、Blade和Parsec。

随着更多的电信公司打造5G网络,弗南德斯称自己预计云游戏将获得更大的发展动力。互联网网速的提升有望让该技术更受用户青睐。

弗南德斯称,中国将有可能成为最大的市场。除了新5G网络之外,中国科技巨头腾讯将投入重金打造其自有的云游戏服务。

微软在美国开展了近1年的测试之后,计划于9月中旬推出其xCloud服务。该服务将整合至公司的Game Pass视频游戏注册会员高端服务。

弗南德斯称,微软是当前“最强大的对手”,部分原因在于该公司在历史上一直通过其Xbox游戏单机销售大热视频游戏。

弗南德斯说,亚马逊据称也在开发云游戏服务,但该公司视频游戏部门存在的问题可能会让这些计划难以按时进行。今夏早些时候,亚马逊发布了其备受期待的在线射击游戏Crucible,但由于反馈不佳,公司很快将游戏列为“内部beta测试版”

弗南德斯说,尽管谷歌和其Stadia云游戏服务从新冠疫情中获益匪浅,但专属游戏的缺乏使得谷歌无缘成功。

他说:“我认为谷歌推出的Stadia有点趋于平庸,因为他们提供的内容不够丰富,无法真正地吸引玩家。”(财富中文网)

译者:Feb

Cloud gaming has boomed during the coronavirus pandemic. And with the anticipated spread of superfast 5G mobile networks, it’s expected to grow even more.

Spending on nascent cloud gaming services, in which people stream high-quality video games directly to devices like smartphones instead of video game consoles, is expected to generate $584.7 million this year, more than three times as much as the $170 million spent in 2019, analytics firm Newzoo said on Thursday.

By 2023, the cloud gaming market is expected to balloon to $4.8 billion, Newzoo noted. That’s a nearly 50% increase from the firm’s prior projection, that cloud gaming revenue would be $3.2 billion that year.

Newzoo analyst Guilherme Fernandes said that COVID-19 and ensuing shelter-in-place rules are responsible for the huge growth. People with more time on their hands because of the coronavirus pandemic are more willing to try a cloud gaming service.

Cloud computing giants like Microsoft, Google, and Amazon are betting billions of dollars on cloud gaming. Their rivals include Nvidia, Blade, and Parsec.

Fernandes said he expects cloud gaming to gain even more momentum as more telecommunication companies build 5G networks. The increased Internet speed is expected to make the technology more appealing to users.

China will likely be among the biggest markets, Fernandes said. In addition to new 5G networks, Chinese tech giant Tencent is investing heavily in its own cloud gaming service.

In the U.S., after nearly a year of testing, Microsoft plans to debut its xCloud service in mid-September. The service will be bundled into the premium tier of the company’s Game Pass video game subscription service.

Fernandes said that Microsoft is “the strongest player right now,” partly because of the company’s history of selling popular video games via its Xbox gaming console.

Amazon is reportedly developing a cloud gaming service, but problems in the company’s video game unit could delay those plans, Fernandes said. Earlier this summer, Amazon released its much anticipated online shooter Crucible, but then quickly moved the game to a “closed beta version” after a poor reception.

While Google and its Stadia cloud gaming service have benefited from COVID-19, a lack of exclusive video games have muted its success, Fernandes said.

“I think Google’s launch of Stadia was a little bit underwhelming because they have not delivered enough content to really get people on board,” he said.

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