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爱彼迎的房东每个月能挣多少钱?

Travel+Leisure 2017年06月22日

根据Priceonomics的数据,爱彼迎的房东平均每个月挣到的钱比其他零工平台的经营者都多。

自2008年成立以来,爱彼迎(Airbnb)就改变了环球旅行的方式。这家如今估值达到数十亿美元的公司让各国的房东摇身变成小型旅馆的经营者,他们可以让客人在多余的房间过夜,或是把整间房屋出租一阵子。

根据爱彼迎的数据,迄今为止,该公司已经帮助超过1.6亿游客在190个国家的300多万间房屋中住宿。

不过,这些房东能挣到多少钱呢?根据Priceonomics的数据,爱彼迎的房东平均每个月能得到924美元,比其他零工平台的经营者都多。

Priceonomics的报告表示:“爱彼迎的房东收入几乎是其他工作者的三倍。普通任务服务平台TaskRabbit的工作者名列第二,他们的平均收入为每月380美元。”不过报告也指出,爱彼迎房东的收入差别很大,有些房东每个月能挣超过1万美元,另一些则不足200美元。

虽然有着如此大的差异,但每个月收入超过500美元的爱彼迎房东依旧达到了近50%。那么,爱彼迎的房东应该如何挖掘他们的赚钱潜力呢?

用漂亮的照片展示自己的家

自称每年能通过爱彼迎挣得10万美元的房东斯科特•萨特福德对Fast Company表示:“照片是给度假房屋做宣传的最重要途径。我会把自己的房间分享给所有人,无论他们是来自美国中西部的退休员工,还是外国背包客,甚至是美国橄榄球联盟(NFL)的四分卫或星巴克(Starbucks)的总裁。”

在照片中凸显你家里的各种独特之处,你提供的便利设施,还可以加上一些客人可以从你这里前往的当地名胜。

定价要实惠

Fast Company指出,你的房子不是传统宾馆,所以不要像宾馆那样定价。

爱彼迎的超级房东加里•贝尔切尔在接受Fast Company采访时表示:“把你的房子以三倍的价格租上三分之一的时间,还是以普通价格一直租出去,哪种更好?答案是后者,因为人们喜欢省钱。所以他们会住在你价格实惠的房子里,并在离开时给你好评。之后你就有了一堆好评。好评是唯一能降低居住在陌生人家里的风险的参考因素。”

不要忘记细节

在客人留宿期间,提供一切他们所需,包括小型洗漱包、毛巾、娱乐设备,甚至当地的葡萄酒,或是邻居烤制的一些甜点,从而确保良好的体验。

正如贝尔切尔所说:“有些朋友认为我们这样做很疯狂,但说真的,不费什么劲,花上10美元,就能收入200到300美元,何乐而不为呢?”(财富中文网)

本文最初登载于TravelandLeisure.com

译者:严匡正

Airbnb has changed the way the world travels since its launch in 2008. The company, which is now valued well into the billions, has helped homeowners across the globe become mini-hoteliers, allowing guests to stay overnight in an extra room, or take over their entire home for a set period of time.

To date, the company has helped book more than 160 million guests for its more than three million listings in 190 countries, according to Airbnb’s own statistics.

But just how much are all those hosts actually making? According to Priceonomics, hosts on Airbnb are earning more than anyone else in the gig economy and are raking in an average of $924 a month.

“Airbnb hosts make nearly three times as much as other workers,” Priceonomics reported. “Workers at the general task-service platform, TaskRabbit, rank second at $380 per month.” But as it noted, Airbnb earnings can range drastically, with some hosts making more than $10,000 per month, while others make less than $200.

Still, even with the wild discrepancies, nearly 50 percent of all Airbnb hosts make more than $500 per month. So, how can all Airbnb hosts max out their earning potential?

Take beautiful photos to showcase your home

“Photographs are the single most important factor for marketing a vacation property,” Scott Shatford, an Airbnb host who claims to make $100,000 a year off the service, told Fast Company. “I was sharing my home with everyone from Midwest retirees, to international backpackers, even an NFL quarterback and a president at Starbucks.”

In the photos, highlight anything unique about the home, all the amenities you offer, and perhaps a few local attractions people can get to from your listing.

Keep your prices realistic

You’re not a traditional hotel, Fast Company notes, so don’t try to price yourself like one.

“Is it better to rent your place a third of the time at three times the price, or is it better to rent it all the time at one third of the price? The answer is the latter, because people like to save money," Airbnb Superhost Gary Bearchell told Fast Company. “So they stay at your reasonably priced cabin. And then they leave you a nice review. And then you have a whole bunch of nice reviews. And the reviews are the only thing that takes away the risk of staying at a stranger’s house.”

Don’t forget the little things

Ensure a great guest experience by providing your customers with everything they will need during their stay, including mini toiletries, towels, entertainment, and maybe even a bottle of wine local to your area or a sweet treat from your neighborhood bakery.

As Bearchell said, “Friends thought we were crazy for doing that, but really, what’s $10 when you’re pocketing $200 to $300 for very little work?”

This article originally appeared on TravelandLeisure.com

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