智能手表已经成为美国人健身标配

研究公司Parks Associates的调查称，智能手表中最热门的应用莫过于与健康和康体相关的应用。

在拥有和使用智能手表的美国家庭中，有超过四分之三表示他们会利用其手表计步。另有60%的家庭用其监测心律，53%的家庭使用其计算卡路里。在所有的智能手表所有者中，有41%称其最常用的应用都是用于计算卡路里或实现减肥目标。

Parks Associates高级分析师克里斯汀·汉尼奇在报告中指出：“随着人们意识到健康体魄的好处，互联健康和康体设备以及可穿戴设备的市场规模正在激增。”

苹果、Fitbit和Garmin这样的智能手表生产商可能会对这个数据感到些许吃惊，因为它们一直在不断努力增添健康和康体功能，并将其看作吸引新客户最可行的方式。苹果今年的新手表软件将添加康体趋势统计功能以及女性健康跟踪功能，苹果去年在手表中增加了心电图功能。Fitbit则添加了其所称的“PurePulse”心律应用，以计算穿戴者在运动过程中处于不同心律区间的时长，可谓是心肺训练计划塑形人士的福音。

尽管众多设备都配备了计步和心律监测功能，但用户依然会安装热门智能手表应用，例如在苹果手表中安装MyFitnessPal和Waterminder，或在Fitbit上安装Eat Slow和Water Logged，以便自己能够通过手表更加便捷地跟踪其饮食和饮水量。

Parks Associates称，约四分之一拥有宽带服务的美国家庭至少有一块互联的智能手表或互联的健康跟踪器。

最新的趋势显示，智能手表所有者会购买订阅服务，从而提供额外的健康跟踪、指导和康体激励。Fitbit上个月宣布了新的增值计划，其价格为每月10美元，将为用户提供详细的健康报告和个性化的康体建议，并让他们获取所谓的健身方案，类似于医疗应用Headspace提供的那种。

汉尼奇在报告中指出，“互联康体市场新参与者的涌现，例如Peloton，向人们展示了硬件销售之外的新业务模式。我们开始看到，互联康体产品正在与订阅服务、课程和其他在线和视频流内容进行融合，从而提供持续的营收源。”（财富中文网）

译者：冯丰

审校：夏林

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates.

More than three out of four heads of U.S. households who own and use a smartwatch said they track their steps with their device. Another 60% monitor their heart rates and 53% use the wrist-worn devices to count calories. Among all smartwatch owners, 41% say their most commonly used app is to count calories or reach weight loss goals.

“The market for connected wellness and fitness devices and wearables is surging as people realize their health benefits,” Kristen Hanich, senior analyst at Parks Associates, noted in the report.

The data should come as little surprise to smartwatch makers like Apple, Fitbit, and Garmin that have increasingly honed in on adding health and fitness features as the most likely way to attract new customers. Apple's new watch software this year is adding fitness trend statistics and female health tracking, while last year Apple added an electrocardiogram feature to the watch. And Fitbit has added what it calls the "PurePulse" heart rate app to calculate how much time the wearer spends in different heart rate zones during exercise, a boon to those who stay in shape using a cardio training program.

While many devices have built in step counting and heart rate monitoring, users are installing popular smartwatch apps like MyFitnessPal and Waterminder on the Apple Watch or Eat Slow and Water Logged on Fitbit to make it more convenient to track their food and water intake right on their wrist.

About one-quarter of U.S. households with broadband service own at least one connected smartwatch or connected fitness tracker, Parks Associates said.

The newest trend is smartwatch owners signing up for subscription services to provide additional health tracking, coaching, and fitness encouragement. Fitbit last month announced its new premium plan, which will cost $10 per month and offer detailed health reports, personalized fitness advice, and access to so-called wellness programs, like those on the meditation app Headspace.

The "emergence of new types of players in the connected fitness market–such as Peloton–shows the potential for new business models beyond hardware sales," Hanich said in the report. "We are starting to see connected fitness products paired with subscription services, classes, and other online and streaming content that lead to ongoing revenue.”