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雅培推出解酒药,纵饮狂欢不用怕

Kevin Kelleher 2019年01月06日

雅培在新年前夜(和早晨)推出这款产品可谓恰逢其时。

长期以来,Pedialyte电解质补充剂都被派对狂人视作宿醉之后的醒酒药。如今,它的生产商制药巨头雅培(Abbot Laboratories)完全接受了这一趋势,并推出了一款产品专门针对放纵饮酒的成年人。

雅培在新年前夜(和早晨)推出这款产品可谓恰逢其时。产品名为Pedialyte Sparkling Rush,这种粉末状药品中包含电解质,溶于水后会产生类似苏打水的嘶嘶声。它有樱桃和葡萄两种口味,可以在美国的塔吉特(Target)和梅杰(Meijer)百货店以及亚马逊(Amazon)线上商城买到。

这些年来,成年人一直在体育锻炼、肠胃感冒或宿醉后使用带电解质的运动饮料补充水分。Pedialyte是为儿童开发的医学级饮料,它使用了非蔗糖类甜味剂,后者可能会在肠胃内吸水而导致腹泻严重。

而随着时间的推移,成年运动员和派对狂人也开始选择Pedialyte,尽管它被包装为儿童产品。到2015年,Pedialyte有三分之一的销量都来自成年人,雅培也开始调整Pedialyte的营销信息,把成年人加入目标用户。如今,公司推出的Sparkling Rush就是一款专门为脱水的派对者开发的Pedialyte产品。

在一篇名为“新年来点香槟”的新闻稿中,雅培称Pedialyte不仅不含人工色素,也优于运动饮料,后者“含糖量更高,含钠量更低,可能会让脱水情况更加严重”。

公司表示:“Pedialyte Sparkling Rush是一款医学级的补水产品,比起市场领先的运动饮料,它含有两倍的电解质,却仅有一半的糖,让您的身躯重获滋润。”

2018年12月27日,雅培的股价上涨1.01美元至70.63美元,涨幅达1.5%。(财富中文网)

译者:严匡正

For hard-partying revelers, Pedialyte has long been regarded as a morning-after cure for hangovers. Now Abbot Laboratories, the pharma giant that makes Pedialyte, is fully embracing that trend with a product targeted at intemperate adults.

Just in time for New Year’s Eve (or morning, really), Abbott has rolled out Pedialyte Sparkling Rush, a packet of powders containing electrolytes that, when added to water, adds a seltzer-like fizz. The powder packets, which come in cherry and grape flavors, are currently available at Target and Meijer grocery stores in the U.S., along with Amazon’s online store.

For years, adults have used sports drinks with electrolytes to rehydrate during athletic workouts, bouts of stomach flu or hangovers. Pedialyte was developed as a medical-grade drink for children, using non-sucrose sugars, which can worsen diarrhea by drawing water into the intestine.

And over time, adult athletes and partygoers have also turned to Pedialyte, despite its packaging as a product for children. By 2015, a third of Pedialyte sales came from adults, and Abbott began targeting Pedialyte marketing messages to grown-ups as well. Now, Sparkling Rush is a Pedialyte product packed especially for dehydrated partiers.

In a press release titled “Get Bubbly This New Year,” Abbott claimed that Pedialyte not only contains no artificial colors but are superior to sports drinks, which it says are “higher in sugar and lower in sodium, and may actually make dehydration worse.”

“Pedialyte Sparkling Rush is a medical-grade hydration solution that replenishes the body with twice the electrolytes and half the sugar of leading sports drinks,” the company says.

Abbott’s stock rose $1.01 a share, or 1.5%, to $70.63 a share on Dec. 27, 2018.

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