传媒巨头两次并购，令Netflix的内容投入相形见绌

上周一发布的一项研究显示，Netflix公司本来有望在内容投入上超过好莱坞，而传媒巨头近来的两次并购却让这股势头戛然而止了。

研究公司Ampere Analysis发布的内容投入数据显示，迪士尼（Disney）和福克斯（Fox）计划每年在原创和购买内容上投入220亿美元。类似的，康卡斯特（Comcast）和Sky在2018年的内容投入预计为210亿美元。Netflix今年的内容投入大概只有80亿美元，公司必须把支出提高到原来的三倍才能与这些传媒巨头抗衡。

今年9月，康卡斯特赢得了竞标，以390亿美元收购了伦敦的卫星电视广播商Sky。而在今年初夏，迪士尼和21世纪福克斯敲定了价值713亿美元的并购协议的最终细节，两家公司将在明年年初正式合并。

Ampere的研究还显示，两家新近合并的传媒公司都是开销巨大的竞争者。合并后的迪士尼/福克斯和康卡斯特/Sky在内容上的开支，比尾随其后内容投入最多的十家公司加起来还多。

这意味着这两家公司在内容上的开销占到了美国内容总投入的40%，以及全球内容总投入的20%。

为了给自己明年推出的流媒体服务铺路，迪士尼已经开始着手把内容撤出Netflix。康卡斯特近年来也一直在调整商业模式，以便通过互联网流媒体提供自身内容。

Ampere的报告指出，两家公司都通过合并提升了自己在市场上的地位，而Netflix这样的独立制片方（尽管其规模庞大）也注定因此更难通过谈判来获取有利的条件。（财富中文网）

译者：严匡正

Netflix was on track to outspend Hollywood studios on content, but two recent mergers between media giants are dashing that trajectory, according to a study released on last Monday.

According to content spending numbers reported by research firm Ampere Analysis, Disney and Fox are projected to spend $22 billion per year on both original and acquired content. Similarly, Comcast and Sky are expected to spend $21 billion in 2018. Netflix, which is expected to spend $8 billion this year, so would have to triple its spending to compete with the media giants.

Comcast made the winning bid to acquire Sky, a London-based satellite broadcaster, for $39 billion in September. Earlier this summer, Disney and 21st Century Fox finalized details of a $71.3 billion merger that is set to become official during the early part of next year.

Ampere’s research also shows that the two recently merged media companies are vastly outspending competitors. Combined, Disney/Fox and Comcast/Sky are spending more on content than the 10 next highest-spending companies, Ampere reports.

That means the companies account for $2 of every $5 content dollars spent in the US and $1 of every $5 spent worldwide.

In preparation for launching its own streaming service next year, Disney prepared to begin pulling its content from Netflix. Comcast, too, has over the years adapted its business model to offer its content via internet streaming.

The Ampere report points out that the two mergers bolster their respective companies’ place in the market, and stand to make it more difficult for independent producers—like Netflix, despite its size—to negotiate good deals.