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一年不玩手机?维他命水赌10万美元你做不到

Emily Gillespie 2018年12月16日

由维他命水发起的这场挑战看起来似乎是一个挣钱的好机会,但或许比你想象中的要难。

一家意想不到的公司正在用一种不同寻常的方式解决手机成瘾这种普遍性的文化难题:花钱收买。

如果你能整整一年不玩手机,维他命水(Vitaminwater)愿意付给你10万美元。

该公司正在发起“不刷屏的生活”挑战,任何人只要能在2019年全年365天都不使用手机这种能装进口袋的电脑,即可完成挑战。如果能完成6个月的挑战,便可以挣1万美元。

如果你甘愿忍受不能随时登陆社交媒体可能引起的强烈反应,你可以在推特或者Instagram上发张照片,同时说明你为什么需要过一段没有手机的生活,你准备怎样度过这些时间。推文要加上话题 “一年无手机”(#nophoneforaayear)和“比赛”( #contest)。截止日期是2019年1月8日。

我们想让布兰登(Brandon)参加比赛,但他实在太忙了——那么你呢?你愿意让手机关机一年么?

——维他命水(@vitaminwater) 2018年12月11日

比赛规则中写明,如果你的手机能上网,打字又很方便,它很可能是智能手机。规则还明确指出也不允许使用平板电脑或别人的手机。规则没有详述如何证明参赛者确实在这一年中戒掉了有关科技产品,但该公司称,届时会有测谎。

对于许多人而言,这项任务是一项难以完成的壮举。《今日心理学》(Psychology Today)指出,无手机恐惧症(Nomophobia)是真实存在的,40%的人都存在没带手机就感觉恐慌的问题。

在这个问题面前,许多人都已经妥协放弃了,科技界大佬们却还在尝试解决。

比如说,苹果最近新推出一个名为“屏幕使用时间”(Screen Time tool)的iOS软件,能通知用户他们每天花在手机上的时间,该软件还具有“停用时间”功能,可以在某段时间内限制用户使用手机App。

而维他命水发起的这场挑战看起来似乎是一个挣钱的好机会,但或许比你想象中的要难。想想看,如果你属于成年人中85%的那部分,很可能正在看这篇新闻报道的你用的是手机。(财富中文网)

译者:Agatha

An unlikely company is tackling the widespread cultural problem of smartphone addiction in a unique way: bribery.

Vitaminwater is willing to pay $100,000 to anyone who can go an entire year without a smartphone.

The company is posing the “scroll-free life” challenge to anyone who can spend all 365 days of 2019 without their pocket-sized computers. Anyone who can make it six months will earn $10,000.

Those willing to risk the backlash of not having social media at their fingertips can enter the challenge by posting a photo to Twitter or Instagram explaining why you need a break from your cell phone and what you’d do with the time. Posts should include the hashtag #nophoneforaayear and #contest. Entries will be made by Jan. 8.

we tried to get Brandon to make this deal, but he is too busy – will you turn off your phone for a year instead?

— vitaminwater® (@vitaminwater) December 11, 2018

The contest rules clarify that your cell phone is likely a smartphone if it can get on the internet and texting is a pleasant experience. It also clarifies that tablets also aren’t allowed and neither is using someone else’s smartphone. The rules don’t go into detail about how the year-long technology abstinence will be proven, but the company indicates that a lie detector test is involved.

For a good number of people, accomplishing the task would be a hard feat. Nomophobia, the fear of being without your smartphone, is a real thing and it affects 40% of people, Psychology Today says.

It’s a problem that many have come to terms with and one that higher-ups in tech companies are trying to tackle.

For instance, Apple’s latest iOS software includes a Screen Time tool, which notifies users how much phone time they’re logging each day and allows them to schedule “downtime,” which limits the apps available for a set period of time.

While Vitaminwater’s contest may seem like easy money, it may be harder than you think. Consider this: If you’re like 85% of adults, then you’re likely even reading this news story from a smartphone.

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