福特汽车（Ford Motor Co.）正在加大成本削减力度，并打算今后几年再减少成本115亿美元，从而提前实现很难完成的利润率目标。
尽管董事会在几乎一年前就开除了首席执行官，但福特仍未扭转颓势。新CEO吉姆·哈克特一直想让投资者相信福特扭亏值得一博，他提出了一项计划，内容是去掉那些销售迟滞的低利润率车型，并让福特的注意力重新集中到更有利可图的SUV和皮卡上。这和菲亚特克莱斯勒（Fiat Chrysler Automobiles NV）的路线图类似，而且正是循着这样的计划，菲克北美业务的盈利能力已经超过了福特。
Ford Motor Co. is sharpening its cost-cutting knives and cleaving another $11.5 billion from spending in the coming years to reach an elusive profit margin target ahead of schedule.
The automaker now expects to save $25.5 billion by 2022, Chief Financial Officer Bob Shanks told reporters last Wednesday as Ford reported first-quarter earnings per share and revenue that beat estimates. The company now expects to reach an 8 percent profit margin by 2020, two years earlier than it had been targeting.
A turnaround has eluded Ford even after the board ousted its chief executive officer almost a year ago. New CEO Jim Hackett has been trying to convince investors that betting on a Ford turnaround is worth the wager by laying out a plan to get rid of slow-selling, low-margin car models and refocus the company on more lucrative sport utility vehicles and pickups. That’s similar to the road map Fiat Chrysler Automobiles NV has followed on the way to pulling ahead of Ford in North American profitability.
“Everything will be on the table” to fix Ford, Shanks told reporters in Dearborn, Michigan, where the company is headquartered. “We can make different investments, we can partner, we can exit products, markets — and we will do that.”
Ford reported first quarter adjusted earnings of 43 cents a share, topping analysts’ average estimate of 41 cents. Automotive revenue rose to $39 billion, exceeding the average projection for $37.2 billion in a Bloomberg survey.
Ford is expecting commodity costs will be a $1.5 billion headwind this year, with about $500 million of that coming in the first quarter, Shanks said.
In a statement, Ford said it won’t invest in new generations of sedans for the North American market, eventually reducing its car lineup to the Mustang and the all-new Focus Active crossover coming out next year. By 2020, almost 90 percent of its portfolio in the region will be pickups, SUVs and commercial vehicles, the company said.