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除了这两款车型,福特将不再生产其他轿车

彭博社 2018年07月12日

福特发表声明称,面向北美市场的轿车产品线最终将压缩为野马和福克斯Active跨界车。

福特汽车(Ford Motor Co.)正在加大成本削减力度,并打算今后几年再减少成本115亿美元,从而提前实现很难完成的利润率目标。

福特上周三披露的第一季度每股收益和收入均超过预期。首席财务官鲍伯·尚克斯在发布业绩时对记者表示,目前福特预计到2022年可节省成本255亿美元,到2020年实现8%的利润率,比此前计划提前两年。

尽管董事会在几乎一年前就开除了首席执行官,但福特仍未扭转颓势。新CEO吉姆·哈克特一直想让投资者相信福特扭亏值得一博,他提出了一项计划,内容是去掉那些销售迟滞的低利润率车型,并让福特的注意力重新集中到更有利可图的SUV和皮卡上。这和菲亚特克莱斯勒(Fiat Chrysler Automobiles NV)的路线图类似,而且正是循着这样的计划,菲克北美业务的盈利能力已经超过了福特。

在密歇根州迪尔伯恩市,也就是福特总部所在地,尚克斯告诉记者,“将考虑所有措施”来解决福特的问题。“我们可以进行不同的投资,我们可以跟人合作,可以放弃产品、退出市场,我们会这样做。”

第一季度,福特调整后每股收益为0.43美元,高于分析师平均预测的0.41美元。汽车业务收入升至390亿美元,超过彭博调查中372亿美元的平均预期。

尚克斯说,福特预计今年的大宗商品成本将高达15亿美元,其中约5亿美元出现在了第一季度

福特发表声明称,该公司不会为北美市场的新一代轿车投资,其轿车产品线最终将压缩为野马和明年上市的全新福克斯Active跨界车。到2020年,皮卡、SUV和商用车在福特北美产品中的比例几乎将达到90%。(财富中文网)

译者:Charlie

审校:夏林

 

Ford Motor Co. is sharpening its cost-cutting knives and cleaving another $11.5 billion from spending in the coming years to reach an elusive profit margin target ahead of schedule.

The automaker now expects to save $25.5 billion by 2022, Chief Financial Officer Bob Shanks told reporters last Wednesday as Ford reported first-quarter earnings per share and revenue that beat estimates. The company now expects to reach an 8 percent profit margin by 2020, two years earlier than it had been targeting.

A turnaround has eluded Ford even after the board ousted its chief executive officer almost a year ago. New CEO Jim Hackett has been trying to convince investors that betting on a Ford turnaround is worth the wager by laying out a plan to get rid of slow-selling, low-margin car models and refocus the company on more lucrative sport utility vehicles and pickups. That’s similar to the road map Fiat Chrysler Automobiles NV has followed on the way to pulling ahead of Ford in North American profitability.

“Everything will be on the table” to fix Ford, Shanks told reporters in Dearborn, Michigan, where the company is headquartered. “We can make different investments, we can partner, we can exit products, markets — and we will do that.”

Ford reported first quarter adjusted earnings of 43 cents a share, topping analysts’ average estimate of 41 cents. Automotive revenue rose to $39 billion, exceeding the average projection for $37.2 billion in a Bloomberg survey.

Ford is expecting commodity costs will be a $1.5 billion headwind this year, with about $500 million of that coming in the first quarter, Shanks said.

In a statement, Ford said it won’t invest in new generations of sedans for the North American market, eventually reducing its car lineup to the Mustang and the all-new Focus Active crossover coming out next year. By 2020, almost 90 percent of its portfolio in the region will be pickups, SUVs and commercial vehicles, the company said.

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