《华尔街日报》和名人时尚网站Star Style所开展的调查显示，从去年3月她开始担任白宫顾问至11月期间，伊万卡在其社交媒体账号发布的官方活动出镜照中，有68%的场合都穿着自家品牌的服饰、鞋品或其他产品。虽然这位第一女儿已委托其妹夫乔什·库施勒（Josh Kushner）和妯娌妮可·梅尔（Nicole Meyer）打理公司的日常业务，但她仍是公司的受益人之一。因此，她的服饰选择自然也就成了颇具争议的话题。
A year into Donald Trump’s presidency, the ethical challenges of having a businessman president have come into focus. But beyond trips to Mar-a-Lago and dignitaries booking Trump’s Washington, D.C. hotel, photos of Ivanka Trump posted to Twitter and Instagram show the unintended consequences public servants entangled with their private businesses.
That’s because most of what Ivanka Trump wears are her personal brand’s products, and when she makes news while wearing her company’s shoes or dresses, the assistant to the president increases her own net worth — and the media is complicit.
According to a study by the Wall Street Journal and celebrity-fashion website Star Style, Ivanka Trump wore her brand’s dresses, shoes, or other products in 68% of photos from official appearances posted to her social media accounts from when she became a White House adviser in March until November. Though the First Daughter has surrendered day-to-day control of the company to her brother-in-law Josh Kushner and sister-in-law Nicole Meyer, she still receives a share of its profits. That makes her clothing choices controversial.
The WSJ outlines how, through the use of affiliate marketing links, websites that publish photos of Ivanka are capitalizing on her outfits to make money. First, Ivanka will wear an item in public where she is photographed. Next, certain publications like The Daily Mail will publish the photos, with captions that include copy that directs readers to a link for buying the same clothes. Those links are called affiliate links, an arrangement in which the e-commerce retailer typically sends a percentage of the sale back to the publisher. (Disclosure: Time, Inc., like many other publishers, generates revenue through the use of affiliate links for its product reviews. Here is TIME’s affiliate link policy.)
There is a way around this conflict of interests, say experts. To completely remove the appearance of impropriety, Ivanka could either wear other clothes or sell her business — neither of which seem to be financially sound decisions. Not even a month into her work with the White House, Ivanka’s company began setting records in 2017. She had received at least $12.6 million from her trust between early 2016 and July 2017, $6 million of which came from her fashion line.