苹果的首席执行官蒂姆·库克表示，考虑到消费者买到的是iPhone X， 999美元其实相当划算。
在本周四的《早安美国》节目上，库克称根据最近发布的iPhone X所采用的各项技术，它的“价格很值”。他还表示，通过运营商提供的分期付款方式，iPhone X还显得更加实惠。
苹果上周公布的iPhone X将在11月3号开售。手机带有接近覆盖整个正面的5.8英寸屏幕，不设物理Home键。新型Face ID面部识别特色可以确认用户的身份，并通过Apple Pay进行购物。设备还兼容无线充电，从而不再需要把手机插到电源上。
除了999美元的基础款iPhone X，苹果还提供了256GB版的iPhone X，售价1,149美元。这也让该手机成为了苹果销售的最贵手机。
iPhone X的昂贵价格并未被忽视，一些批评者表示这太贵了。然而，苹果认为iPhone X是智能手机的“未来”。
本周一，市场研究公司Susquehanna International Group表示，iPhone X的部件成本是581美元。如果真的如此，不考虑那些额外成本，苹果每部手机的利润高达418美元。
Apple CEO Tim Cook says his company’s $999 iPhone X is available at a great price considering what buyers get for their money.
On Good Morning America on Tuesday, Cook said that the recently announced iPhone X has a “value price” based on all the technology that comes with the device. He also said that the option to pay for the iPhone X over time through carrier-offered installment plans makes the iPhone X even more affordable.
“Most people are now paying for phones over long periods of time,” Cook said. “And so very few people will pay the price tag of the phone initially. Also most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.”
Apple’s iPhone X, announced last week, will be available in Nov. 3. It comes with a 5.8-inch screen that nearly covers its face and no physical home button. A new facial-recognition feature called Face ID can verify the users’ identities and their purchases via Apple Pay. The device is also compatible with wireless charging, eliminating the need to plug the phone in to charge its battery.
In addition to the base $999 iPhone X, Apple is selling a 256GB version for $1,149. That makes the iPhone X the most expensive smartphone Apple has ever sold.
The iPhone X’s lofty price hasn’t gone unnoticed, and some critics have said it’s too expensive. Apple, however, has argued that the iPhone X the “future” of smartphones.
Apple, along with all four major mobile carriers—Verizon, AT&T, Sprint, and T-Mobile—all offer trade-in programs that let iPhone X buyers get credits on their purchase by turning in old smartphones. Apple’s retail partners, like Best Buy and Walmart, offer similar options.
And by offering installment plans, Apple and its carrier partners can help customers spread the cost of an expensive iPhone over one or two years. But even installment plan aren’t cheap, with monthly payments starting at nearly $50 through Apple.
Apple, meanwhile, is said to be making a healthy profit off the sale of each iPhone X, excluding costs like assembly and shipping.
On Monday, market researcher Susquehanna International Group said the iPhone X’s components cost Apple $581. If correct, that suggests Apple will make a $418 profit on every iPhone X sold, excluding those extra costs.
So, whether the iPhone X is really a “value” is relative. And there are undoubtedly many people both in the U.S. and around the globe who may not share Cook’s thoughts about value.