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阿里巴巴解决与开云的法律纠纷,距统治全球更近一步

Natasha Bach 2017年08月09日

马云统治全球电子商务市场的目标,正变得越来越近。

上周四,马云的电子商务巨头阿里巴巴宣布与法国奢侈品集团开云达成合作协议,后者是古驰和圣罗兰等品牌的母公司。

两家公司之前积怨已久。2015年,开云起诉了阿里巴巴,称后者故意允许假冒产品在淘宝上销售。而在上周四的声明中,开云的态度似乎出现了180度的转变。他们表示将撤回诉讼,双方将组建专门的团队来保护开云的品牌免受造假者侵害。

开云就协议发表了一份公开声明,表示两家公司会“交换有用信息”,与执法机关合作,“采取合适措施,利用阿里巴巴先进的技术,打击任何开云品牌权益的侵害者。”

许多品牌都因阿里巴巴对网站上销售的商品监管不力而对其提出批评。然而,随着公司海外扩张的压力越来越大,阿里巴巴也在努力提高海外声誉,着手与国外品牌建立合作。

今年1月,阿里巴巴宣布与路易威登、三星和施华洛维奇等奢侈品牌建立“打假联盟”。今年早些时候,马云也在底特律举办了大会,希望吸引更多美国的供货商。阿里巴巴与开云建立友好关系,正是这家中国巨头海外魅力攻势的最新举动。

开云是否会通过阿里巴巴的网店销售产品,目前还不清楚,这也抛出了一个问题——这家法国公司为何转变了态度?除了省下诉讼费之外,与阿里巴巴共享数据和信息也有助于监测销售商品的情况,这会使开云更容易让造假者受到正义的制裁。(财富中文网)

译者:严匡正

On Thursday, Ma’s e-commerce giant Alibaba announced a partnership with French luxury group Kering, the parent company of brands such as Gucci and Saint Laurent.

The two companies had long been at odds. In 2015, Kering filed a lawsuit against Alibaba, alleging that it had knowingly allowed counterfeiters to sell their goods on its Taobao marketplace. In a seemingly abrupt about-face, Kering said last Thursday that it would be withdrawing the lawsuit and that the two companies would be creating a task force to protect Kering’s brands against counterfeiters.

Kering released a public statement on the agreement, noting that the two would “exchange useful information” and work with law enforcement to “take appropriate action against any infringers of Kering’s brands identified with Alibaba’s advanced technology capabilities.”

Numerous brands have criticized Alibaba for its lax approach to monitoring goods sold via its site. With increasing pressure to expand beyond the Chinese market, however, Alibaba has fought to improve its reputation abroad, starting with its relationship with foreign brands.

In January, Alibaba announced the creation of an ‘anti-counterfeiting alliance’ with luxury brands such as Louis Vuitton, Samsung, and Swarovski. Jack Ma also hosted a conference in Detroit earlier this year in an effort to draw in more American vendors. The rapprochement between Alibaba and Kering is the latest move in the Chinese giant’s charm offensive abroad.

It's unclear whether Kering will begin to sell its goods via Alibaba's marketplace, which therefore begs the question—what caused the French group to change in approach? Besides money saved in litigation fees, data and information sharing with Alibaba will facilitate the monitoring of goods sold, enabling Kering to more easily bring those responsible to justice.

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