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印度新政或使苹果进军印度的计划破灭

印度新政或使苹果进军印度的计划破灭

Tom Huddleston, Jr. 2016-05-30
苹果进军印度的计划或因该国的一项决定而受挫。

据称,印度官员的一项决定,可能会对苹果(Apple)在这个全球增长最快的智能手机市场里销售iPhone的计划产生致命影响。

彭博社(Bloomberg)援引匿名来源表示,印度的财政部部长阿伦•贾特利通过了一项决议,印度所有的苹果零售店都将适用该国的本地供货规定。也就是说,多数产品都是由中国工厂生产的苹果产品,若想按计划在印度开设大量零售店,就必须把产品30%的部件放在印度本地生产。

《财富》已经联系了苹果,请他们就此事做出评论。如有回复,将更新最新进展。

本月早些时候,苹果的首席执行官蒂姆•库克前往印度,公布了未来18个月内在德里、班加罗尔和孟买开设三家门店的计划。他们在今年1月提交了开设零售店的申请,还试图让印度政府允许他们以较低的价格出售iPhone翻新机。不过后者遭到了印度官员的拒绝,三星(Samsung)和印度智能手机制造商Micromax等竞争对手随后对此也表示反对。

库克早已公开表示,苹果想要进入印度这个发展迅猛的市场。苹果目前在印度智能手机市场上的占有率仅有2%,提高占有率将会帮助苹果弥补在全球其他地区iPhone销量降低的损失。这一损失已经影响了公司的发展,还给公司的股价带来了严重的负面效应。目前,苹果主要通过第三方经销商,在印度销售iPhone、iPad和Mac电脑,因为该国政府正在努力推行“印度制造”项目,以迫使更多的科技公司在印度制造产品。(财富中文网)

译者:严匡正

Indian officials have reportedly dealt what could be a fatal blow to Apple’s attempts to sell iPhones in the world’s fastest-growing smartphone market.

Arun Jaitley, India’s finance minister, ratified a decision to apply local sourcing rules to any potential Apple retail locations in the country, according to Bloomberg, which cites anonymous sources. That means Apple, which builds the bulk of its products in Chinese factories, would need to start locally producing 30% of the components in the products it sells in India in order to move forward with plans to open multiple retail locations in India.

Fortune has reached out to Apple for comment and will update this story with any response.

Earlier this month, Apple CEO Tim Cook traveled to India to unveil plans to open three Apple Stores in Delhi, Bangalore, and Mumbai within the next 18 months. Apple filed an application to open the retail locations in January, and the tech giant also lobbied the Indian government to sell refurbished iPhones at lower prices, but the latter efforts were squashed by Indian officials following objections from competitors such as Samsung and Indian smartphone maker Micromax.

Apple’s Cook has made no secret about his desire to tap the rapidly-growing market in India, where the company currently holds only about a 2% share of the smartphone market. Growing that share would help Apple balance out the decline in iPhone sales elsewhere around the world that has threatened the company’s growth and wreaked havoc on its share price. The company currently sells its iPhones, iPads, and Macs through third-party resellers in India, where the government has been pushing its “Make in India” program in an effort to force more tech companies to build their devices in the country.

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