创业者必读的25本书

无论创业征途走到哪个阶段，无论是首次创业，还是已经有多次成功创业的经历，你都应该参考前人的建议，汲取经验教训。有什么比读书取经更好的方法呢？

我有幸在人生道路上收获了成功，但并不是一日之功，也并非仅凭一己之力。我从许多成功的前辈企业家那里获取了很好建议。在此，我想将这些成功秘籍称为“独角兽”企业家的每日习惯。通过阅读优秀的书，我学会了如何着手做很多事，以及行事背后的思维方式。通过不断的努力学习，我改变了许多，现在把这些好书推荐给你们，希望在创业道路上可以助一臂之力。

列书单并非易事，我挑选了25本值得创业者好好读的书，可以将这些书当成通向创业成功的指南。

No matter what stage you’re at in the entrepreneur journey, whether you just launched your first startup or have started several successful businesses, you can always use the advice of people who have “been there, done that.’’ What better way to get advice then from the pages of a book?

I’ve been lucky enough to be successful in my life. But it didn’t happen overnight and I didn’t do it myself. I’ve had the great advice from many entrepreneurs before me who have had success. I like to refer to these nuggets of success as the habits of unicorn entrepreneurs. Within these top books for entrepreneurs I learned how to do a lot of what I do and the mentality behind what I do. This has shaped me and can shape you into who you can become.

While it was certainly no easy task, I’ve compiled 25 books that should be read and used as a guide for an entrepreneur’s success.

1、《从优秀到卓越》（Good to Great: Why Some Companies Make the Leap…and Others Don’t）作者：吉姆•柯林斯

吉姆•柯林斯希望回答一个非常重要的问题：“一家优秀的公司能不能变得卓越，如果能，要怎么做？”经过研究1400多家公司，柯林斯与同事从中选择了富国银行、吉利公司和沃尔格林公司等11家企业，通过仔细分析找出这些公司成功的原因。

Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins.

Jim Collins wanted to answer one very important question, “Can a good company become a great company and if so, how?” After examining more than 1,400 companies, Collins and his researchers settled on 11 companies that include Wells Fargo, Gillette, and Walgreens. He then analyzed these companies to find out what makes them great.

2、《多动症企业家》（The A.D.D. Entrepreneur）作者：马特•柯里

柯里本人就是一位成功的企业家。他回顾了自己身患多动症（ADD）的经历，提出ADD并不像通常理解的那样是种缺陷。柯里认为，借助深入了解病症、主动采取策略应对，充满生活的热情，创业者反而可以利用多动症的特质为创业服务。

The A.D.D. Entrepreneur by Matt Curry.

Curry, a successful entrepreneur, takes a look at his own experiences with A.D.D. and turns the tables on the common misconceptions that this is a problem. Instead, Curry makes the argument that A.D.D.can be used by entrepreneurs as an opportunity through insights, strategies, and enthusiasm.

3、《每周工作四小时》（The 4-Hour Workweek）作者：蒂莫西•菲利斯

对于想摆脱朝九晚五工作模式的人来说，这是一本必读书。菲利斯在书中指导读者打造自己的收入来源而且让其持续下去，这样就有时间做真正满怀激情的事了。

The 4-Hour Workweek by Timothy Ferriss.

This has become a must-read book for anyone wanting to get out of the daily 9-to-5 grind. Ferriss will guide you along into creating and automating your very own income generator is that you’ll have the time to do the things that you’re really passionate.

4、《创业剧本：创业者实现公司快速增长的秘密》（The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs），作者：戴维•基德尔

作者戴维•基德尔研究了14家不同的初创企业，找寻创始人的经验教训。最终他发现成功的创始人都有绝活，比如寻找自己的过人之处，或是有超强的领导技能。

The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder.

Author David Kidder examines the lessons and experiences from 41 different startup founders. The result? Insights into what made them successful like finding their niche or leadership techniques.

5、《创新者的困境》（The Innovator’s Dilemma: The Revolutionary Book That Will Change The Way You Do Business）作者：克莱顿.M.克里斯滕森

如果你的公司遵循经商规则行事，也有过一些成功案例，为什么还是没能坚持下去？哈佛教授、创业者克莱顿.M.克里斯滕森认为，要真正成功就应该改变一些惯常的经营观念，不要总是听客户的，并且要了解何时选择小众市场放弃主流市场。

The Innovator’s Dilemma: The Revolutionary Book That Will Change The Way You Do Businessby Clayton M. Christensen.

What happens if your company has played by the rules, found some success, and still doesn’t last? Harvard professor and business founder Clayton M. Christensen argues that to find success, you should change your common perception of how to conduct business by not always listening to your customers and how to know when to pick a smaller market over a larger one.