十大最惊悚公司吉祥物盘点
Dan Mitchell
2014-06-25
市场上存在着一系列大大小小为产品代言却令消费者感到不舒服的人造“生物”，麦当劳的吉祥物“Happy”只是其中之一。除此之外，还有“鼻涕先生”、伦敦奥运会的独眼吉祥物等。相比起来，麦当劳叔叔早年刚出道时候的形象就有个性多了。
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柠檬头 这个吉祥物代言的产品是柠檬头糖果。《芝加哥论坛报》（Chicago Tribune）曾对该公司负责修改吉祥物的品牌推广人员进行过常规采访。只是，他们似乎忘了问一个问题：“你们为什么想让我们的孩子做恶梦？”芝加哥费拉拉糖果公司（Ferrara Candy Co.）生产这款主打电影院市场的产品，已有52年历史。最新的吉祥物与“前辈”类似，只是它看起来失败的风险会更大。 |
Lemonhead In its by-the-numbers interview of the branding person responsible for the revamping of the eponymous character that represents Lemonhead candy, the Chicago Tribune somehow neglected to ask, "Why are you trying to give our children nightmares?" The movie-theater staple had been produced in Chicago by Ferrara Candy Co. for 52 years. The updated mascot looks a lot like the old one, except that the old one looks a lot less likely to be carrying a length of rope. |
