达沃斯论坛新手必备指南

    防止饿肚子

    达沃斯有许多免费食品，其中一些非常美味，只是量太小。三明治只有咸饼干大小。汤盛在小酒杯里。我想论坛真正要提供的营养品应该是精英们的讲话，或者类似的东西。

    如果在休息室找到一个靠近插座的座位，不要太激动

    你会找到给手机充电的地方。但你人已经在达沃斯。你还要给谁打电话？这是一个群贤毕至的场合，不是吗？

    记住，你和CEO们是平等的。

    不要告诉某个人说你很激动能见到他们。当然，除非他们首先这么说。在达沃斯，正如论坛的法则所说，所有人都是平等的。只要你获得了邀请，那就意味着你足够特别，可以走到美国银行（Bank of America）CEO面前，跟他打招呼。

    当然，实际上你也没有那么特别。布莱恩•摩尼罕（美国银行新任CEO——译注）的引导员会领着他迅速离开。而发明“并购”这个术语的约瑟夫•佩雷拉总是很忙，即使他只是一个人独自坐在那里。但关键不在于是否有过对话，而是你与美国银行CEO和一位华尔街传奇人物说过话。而且，你确实也只是在对他们说话。

    在达沃斯，真正的奖励是你通过努力把两人对话变成三方对话。你可以在休息室监视潘基文，等有其他人准备接近他的时候，你再猛冲上前。之后，你可以在Twitter上说，自己刚刚与潘基文和亨利•克拉维斯聊得很投机。这样的回报堪称“达沃斯金牌”了。

    不要去钢琴酒吧

    所有人都会告诉你，一定要去钢琴酒吧。他们说：“一会儿钢琴酒吧见。”他们还会说：“你看到昨晚上在钢琴酒吧发生的事了吗？”我建议不要去那里。那里非常嘈杂，不论你回去看多少次，也不会结识任何人。为什么所有人看起来都彼此熟识？

    “达沃斯另类超级名人圈”

    有些人因为经常出席达沃斯论坛而成为达沃斯的名人。许多你认为已经不出名或从来都算不上大人物的人，却可能是达沃斯的传奇人物。所以，如果有人说：“我刚刚与托马斯•弗里德曼共进早餐。”别问为什么。因为这种话会让你被赶出达沃斯。

    不要问任何人他们在午餐或晚餐时在做什么。

    肯定是比你正在做的事情更酷、更亲密，而且是与更重要的人物一起。

    You will be hungry

    There's a lot of free food at Davos, and some of it is quite good, but it's all tiny. Sandwiches are the size of crackers. Soup comes in shot glasses. I guess the real nourishment is supposed to be the intellectual discourse, or something like that.

    Don't freak out about finding a seat in the lounge next to an outlet

    You will be able to find a place to recharge your phone. And you're at Davos. So who you calling anyway? Everyone is here. Am I right?

    Remember, you and the average CEO are practically equals

    Don't tell anyone you are excited to meet them. Unless, of course, they say it first. At Davos, so goes the code, everyone is equal. The fact that you were invited means that you are special enough to walk up to the CEO of Bank of America (BAC) and just say hi.

    Of course, you're not that special. Brian Moynihan's handler will quickly whisk him away, and Joseph Perella, who may have invented the term, mergers and acquisitions, is always busy, even when he is clearly sitting by himself. But hey, the point isn't the conversation, it's that you talkedto the CEO of BofA and one of Wall Street's legends, and you did just talk to them.

    The real prize of Davos is to work your way into a three-way. So stake out Ban Ki-Moon in the lounge, wait until someone else is about to approach, and then pounce. After that, you can Tweet that you just had an interesting chat with Ban-Ki Moon and Henry Kravis. Davos gold.

    Don't go to the piano bar

    Everyone will tell you to go to the piano bar. They say, "See you later at the piano bar." They will say, "Did you see what happened last night at the piano bar?" Don't go to the piano bar. It's loud, and you will know no one no matter how many times you go back and look. Why does everyone seem to know each other?

    There is an alternative universe of people who are ultra famous at Davos

    Some people are famous at Davos for always being at Davos. And people who you thought were not that big of a deal anymore, or ever, are legendary at Davos. So if someone says, "I just went to a breakfast with Thomas Friedman," don't respond, "Why?" That sort of thing will get you kicked out of Davos.

    Don't ask anyone what they are doing for lunch, dinner, etc.

    It will always be much cooler, way more intimate, and with much more important people than what you are doing.