巴菲特投稿入选财富网站热读文章三甲

    财富网站2013年的热门文章依次为《最适宜工作公司的11大特殊福利》、《前亚马逊明星高管因自行车事故丧生》和《沃伦•巴菲特看好女性未来》。对于这样的评选结果，我并不确定它到底意味着什么。

    这些文章的评选依据是独立访客人数。我喜欢这三篇文章的地方在于它们讲的是生活和职业话题，而不是什么小配件小工具之类的，也不是什么增长策略。

    “特殊福利”获得最高的点击量并不让人意外，因为如今工作和个人生活已经混在一起。人们想要的不止是一份工作，而公司要让员工心情愉悦，同样面临巨大压力，因为他们让员工承担的实际工作量相当于三份工作，而不是一份。

    但看到我写的关于乔伊•柯维去世的报道排在第二位，却让我有些意外。柯维曾在亚马逊（Amazon）初创阶段担任公司CFO。柯维在生活中同样出类拔萃，她的去世也非常离奇。她高中辍学，凭借173分的智商进入哈佛商学院（Harvard Business School），帮助CEO杰夫•贝佐斯把亚马逊带上市，并被评为《财富》最具影响力商界女性（Most Powerful Women），后来辞去了公司的工作，成了一名全职妈妈、慈善家和极限运动爱好者。柯维去世的时候年仅50岁。虽然我认识她，但对她并没有太多了解。去年九月份，她在硅谷遭遇了严重的自行车事故，我就此撰写的报道受到科技界和自行车界之外的许多人关注。

    我从未想过沃伦•巴菲特有关女性的文章会成为《财富》杂志年度热门文章之一。去年三月，Facebook 公司COO谢莉尔•桑德伯格刚刚结束对新书《向前一步》（Lean In）的宣传，伯克希尔•哈撒韦公司（Berkshire Hathaway）的老板就给我打电话。巴菲特说：“有关女性的讨论不会结束！”他说他写了一篇有关女性的文章，问我们能否发表。当然没问题。他的文风巧妙而灵活，类似于我的同事卡罗尔•卢米思和副执行主编史蒂芬妮•麦塔。他的文章不能简单用睿智来形容：其中许多新鲜的、独特的见解，将女性为何不能快速进入公司高层的讨论扩展到了更大的范围。后来巴菲特在Twitter上接受了我的现场访谈，他的文章也由此在网络中流传开来。

    去年五月份，在奥马哈的那次访谈中，巴菲特被问到“如何定义成功？”在新年伊始，他的回答尤其值得我们牢记。这位永远理性的亿万富翁说：“如果你一直希望爱你的人真的爱你，这就是成功。一个人可以拥有世界上所有的金钱，拥有以自己名字命名的建筑。但只有拥有真正在乎你的人，那才算是成功。”（财富中文网）

    I'm not sure what it means that the three most popular stories on Fortune.com in 2013 were, in order, "11 top perks from Best Companies," "Former Amazon star killed in bike accident" and "Warren Buffett is bullish on…women."

    But I like that this lineup of top stories, based on unique visitors, is about lives and careers rather than gadgets or gear or growth strategies.

    It's no surprise that "Top perks" was supremely clickable, since work and personal life intermingle these days. Everybody wants more than a job, and companies face immense pressure to make employees feel good—as they push us to do three jobs instead of one.

    It is startling, though, to see at No. 2 my piece about the death of Joy Covey, who was Amazon.com's (AMZN) CFO in its startup days. Covey was extraordinary in life and in death. She dropped out of high school, used her 173 IQ to get to Harvard Business School, helped CEO Jeff Bezos take Amazon public, climbed Fortune's Most Powerful Women list, and soon quit corporate life to be a mom, philanthropist and practitioner of extreme sports. I knew Covey, who was 50, well but never well enough. My story about her fatal bike crash in Silicon Valley this past September traveled far beyond the tech and cycling worlds.

    I never imagined that Warren Buffett's essay on women would turn out to be one of Fortune's best-read pieces of the year. The Berkshire Hathaway (BRKA) boss phoned me last March, in the wake of Facebook (FB) COO Sheryl Sandberg's heavy-duty book promotion for Lean In. "This talk about women won't stop!" Buffett said. He told me that he had written a piece about women and asked if we might want to publish it. Sure thing. His essay, which reflects the deft touch of myFortune colleague Carol Loomis as well as deputy managing editor Stephanie Mehta, is more than just wise: its fresh and unique insights expanded the conversation about why women aren't advancing to the top quickly enough. Thanks to Buffett joining Twitter (TWTR) during a live online chat that I did with him, his essay exploded across the web.

    During that chat in Omaha last May, Buffett was asked "How do you define success?" His answer is worth remembering as we move into the new year. "If the people who you want to have love you love you, you're a success," said the ever-rational billionaire. "You can have all the money in the world, you can have buildings named after you, and unless you've got people who really care about you, you are not a success."