2013商界7大口水仗

    微软 vs. 苹果

    2013年，针对Mac-PC商业广告，微软终于展开报复。最初是在五月份，微软推出了一则广告，讽刺苹果（Apple，《财富》500强）的数字语音助手Siri。广告中，Siri因为无法做到一台Windows平板所能做到的事情而频频道歉。Siri说道：“抱歉，我一次只能做一件事。要不我们来玩筷子吧。”在苹果的iPad mini广告中，用户正在弹钢琴。

    九月份，微软发布了一则模仿苹果战略会议的视频。苹果开发人员迟到了，因为他们的iWatch必须退还给开发部门。他们的好创意是：“没有人不喜欢金子，不是吗？”这则广告的言外之意是，苹果只注重风格，却不注重实质性。微软很快就将这则视频从官网中撤掉，同时表示该视频纯属开玩笑，只是“有些过火”。

    而对苹果而言，在九月份新iPhone发布后一周内，便卖出了创纪录的900万台，这便是最好的反驳。

    Microsoft vs. Apple

    In 2013, Microsoft finally retaliated for all those Mac-PC commercials. It began in May with an ad skewering Siri, Apple's (AAPL, Fortune 500) digital voice-activated assistant. The ad had Siri continually apologizing for not being able to do what a Windows tablet could do. "I'm sorry, I can only do one thing at a time," Siri says. "Should we just play chopsticks." Apple's iPad mini ads had users playing piano.

    Then in September, Microsoft released a video of a mock strategy session at Apple. The Apple developers showed up late, because their iWatches had to be sent back to development. Their big idea: "Everyone loves gold, right?" The idea of the ad was that Apple is all style over substance. Microsoft quickly pulled the video from its website, saying it was meant to be lighthearted but was "off-the-mark."

    Apple countered by selling a record 9 million phones during the first week of the launch of the new iPhone in September.