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商业 - 科技

英特尔进军可穿戴芯片市场

Michal Lev-Ram 2013年09月12日

就在苹果新产品发布的当天,芯片厂商英特尔也不甘寂寞,发布了一款专门针对可穿戴计算设备的芯片。传统PC行业日益萎缩,给英特尔的主营业务带来了巨大的冲击。英特尔希望,这款新的芯片能够帮助它在新兴的可穿戴计算设备市场占据一席之地。

    英特尔首席执行官布莱恩•克尔扎尼奇寄望可穿戴设备市场。

    苹果(Apple)推出新产品的同一天,在美国旧金山,芯片制造商英特尔(Intel)发布了多款名为夸克(Quark)的处理器,这款产品系列专门针对可穿戴设备以及工业“物联网”应用程序。

    英特尔新的领导团队包括首席执行官布莱恩•克尔扎尼奇以及总裁瑞妮•詹姆斯,两人在公司年度开发者大会上发布了这款新的芯片。当天上午科技界可谓活动扎堆,其中包括苹果推出新款iPhone、云服务软件供应商Workday召开客户会议,以及新创企业自我营销大会TechCrunch Disrupt的召开。不过,同往年一样,英特尔仍然吸引了不少眼球(尽管PC业务进展不顺,英特尔仍然是全球最大的芯片企业)。

    虽然全球PC需求持续下滑,英特尔受此拖累,芯片业务表现不佳,而且在移动市场,它也鲜有作为,但英特尔仍对夸克处理器寄予厚望,希望这款专门针对可穿戴设备(例如智能手表、眼镜以及各式附着在人身上的医疗设备)的处理器能助它打入这片新兴市场。英特尔首席执行官克尔扎尼奇表示,新款夸克处理器尺寸仅为凌动(Atom)处理器的五分之一,而功耗仅为十分之一。

    克尔扎尼奇称:“我们将在计算机界的每一个领域都保持科技和产品的领先地位。服务器、PC、平板、手机,全面覆盖。我们的范围在不断扩大,现在又多了可穿戴设备和物联网。”

    就在上周,英特尔的竞争对手高通(Qualcomm)公布了一款名为Toq的智能手表,手机制造商三星(Samsung)也发布了Gear,能够联网的智能手表现在已经不少了。英特尔不甘示弱,也发布了一款极为基础的“参考设计”。它这款原型智能手表旨在向合作伙伴全面展示英特尔将于明年开始发货的新款芯片。

    当然,英特尔在PC、平板电脑以及手机业务线上也取得了一些新进展。克尔扎尼奇称,首款22纳米制“系统级芯片” Bay Trail将在今年晚些时候推出,为一系列新款Android以及Windows平板电脑提供动力。他还表示,英特尔将于年底前推出售价仅100美元的平板电脑。此外,14纳米制芯片将于今年晚些时候发货。(财富中文网)

    译者:项航 

    Apple's not the only company with new products to show off today. Early Tuesday morning in San Francisco, chipmaker Intel unveiled an upcoming family of processors called Quark, especially made for wearable devices and industrial "Internet of things" applications.

    The company's new leadership team, comprised of CEO Brian Krzanich and president Renee James, announced the new chips at the company's annual developer conference, which took place the same morning as a slew of other tech events, including Apple's (AAPL) new iPhone launch, a customer conference hosted by cloud-based software provider Workday (WDAY), and TechCrunch Disrupt, a launching pad for startups. But Intel (INTC) still managed to attract an impressive crowd, as it does every year (despite the lagging PC business, it's still the largest chipmaker in the world).

    While demand for PCs -- and therefore for Intel's chips -- has slowed, and the company has long struggled in mobile, it's hoping to jump ahead of the game with Quark, processors that are tailor-made for the fledgling wearables product category (think smart wristbands and glasses and all sorts of medical devices that attach to your body). According to CEO Krzanich, the new Quark processors will be five times smaller and 10 times more power-efficient than Intel's Atom chips.

    "We will go and put our leadership and our silicon and our technology into every segment of computing," said Krzanich. "Servers, PCs, tablets, phones, and beyond. Segments that are still being developed -- wearables and Internet of things."

    Just last week, Intel rival Qualcomm (QCOM) announced Toq, and phonemaker Samsung unveiled Gear, bulky smartwatches that connect to wireless networks. Intel also showed off a bare-bones "reference design" -- a prototype wristband aimed to show partners what the new Intel chips, which ship next year, can do.

    Of course, the company also had some news to share on the PC, tablet, and mobile front. Krzanich said Bay Trail, Intel's first 22 nanometer "system-on-a chip" will power a range of new Android and Windows tablets later this year. He also said that Intel-running tablets will launch for as little as $100 by the end of 2013. Later this year, Intel will also start shipping chips based on its 14 nanometer process.

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