《盐、糖和脂肪》（Salt, Sugar, Fat）。它讲述了食品行业的内幕。一方面，他们让食品越来越诱人，越来越有害人体，但另一方，他们却掩盖了工业食品给人们健康带来的重大威胁，做法跟烟草行业过去的所作所为如出一辙，读来令人不寒而栗。
Fortune's Brainstorm Tech Conference (July 22-24 in Aspen, Colo.) regularly brings together the best and brightest minds in tech innovation. Each week, Fortune turns the spotlight on a different conference attendee to offer his or her own personal insight into business, tech, and entrepreneurship. This week, we asked Keas Founder and CTO Adam Bosworth to answer 10 questions about life outside of work, the company he admires most, and industry advice for young entrepreneurs. His responses follow.
What is the best advice you ever received?
If you don't understand something, ask. At Microsoft, whenever I didn't understand something I'd say, "I'm just a simple country boy from Vermont and I don't understand this" and an extraordinary amount of the time that turned out to be because it didn't make sense.
When I left Microsoft they gave me simplecountryboyfromvermont.com as a going away present. When I got into health, which led to Keas, I kept asking dumb questions about our healthcare system until I realized that they weren't dumb. The system just didn't make sense. It literally provided the maximum incentives for getting everyone sick and then keeping them as sick as possible short of dying. How is that a "healthcare system"?
What was the last book you read?
Salt, Sugar, Fat - Horrifying read about how the food industry has worked, much like the tobacco industry did before, to hide the huge health costs of their food while making it more and more addictive and more and more damaging to us.
What would you say to a group of young people looking to enter the tough job market?
It doesn't matter what you know. It matters who you are. At the end of the day, smart companies hire, promote, and reward employees who demonstrate five qualities:
2. Hard work and energy
4. Excellent teamwork
5. The ability to constantly learn new skills and apply everything they've ever learned.
Pick any job you love that you think will challenge you and let you make a difference, don't worry at all about the money (plenty of time for that in your late 30's) and just prove that you have these five qualities. I hire people like this into Keas. I don't worry if they have CS degrees or a background in health. I worry about these five qualities.
What was your biggest missed opportunity?
I turned down an extraordinary offer from Mark Zuckerberg in 2007 but it was a conscious missed opportunity. I wanted to see if I could make a dent in the huge problem that our ever-worsening health habits are for our country and decided to start Keas instead.
What was the most important thing you learned in school?
To think for myself.