上周三，佩奇对微软的批评主要围绕在缺乏合作的问题上。佩奇认为微软的合作诚意不够，给互联网的发展拖了后腿。微软把谷歌的邮件服务整合到了自家的Outlook电子邮件服务里，但却不让谷歌用户获得使用微软服务的权限。这还不是上周三导致两家公司发生龃龉的唯一导火线。据科技新闻网站The Verge报道，早些时候谷歌向微软发出一份禁止令，要求微软从Windows Phone系统上卸载YouTube应用，原因是WP版的YouTube应用里去掉了广告。
Larry Page, Google's chief executive, is fed up with the negativity in the technology industry and the news media that covers its every detail like a prizefight.
"Every story I read about Google is 'us versus some other company' or some stupid thing, and I just don't find that very interesting," he said Wednesday at his company's annual developersconference. "We should be building great things that don't exist. Being negative isn't how we make progress."
A few minutes later, Page went on the attack -- negativity be damned. He criticized Microsoft (MSFT) over compatibility issues between its email service and Google's (GOOG) products. Microsoft was "milking off" of Google's innovation," Page told the crowd. He then lashed out at Oracle (ORCL), which unsuccessfully sued Google for patent infringement. "Money is more important to them than any kind of collaboration," Page said.
Google executives may consider themselves to be above the fray, but, in reality, they are as aggressive as many of their technology industry counterparts. Public sniping at rivals is common. They trash competing products and business strategies, often in obvious attempts to lift the fortunes of their own services and mobile devices. Although some of their criticisms are off the cuff, many are planned and vetted -- making it impossible to argue that they lack the corporate seal of approval.
Microsoft is Google's most frequently target of derision. During Google's early days, top Google executives regularly made snide comments about Microsoft's antitrust conviction and software-based products that they considered obsolete. As the rivalry grew, their public feud continued on a number of fronts. For example, Eric Schmidt, Google's chairman, during an interview last year with the editors at AllThingsD, the technology news site, dismissed Microsoft's online efforts and push into hardware. In general, he said that Microsoft has been unable to create "state of the art" products. When naming the four most influential technology companies, Schmidt conspicuously left Microsoft off the list.
Page's criticisms of Microsoft yesterday focused on a lack of cooperation by the software giant that he said is holding back the Internet's development. Microsoft integrated Google's email service into its Outlook email but didn't let Google give its users access to Microsoft's services. It wasn't the only flash point between the two companies yesterday. Earlier, Google sent Microsoft a cease and desist letter demanding that Microsoft remove the YouTube app from its Windows Phone operating system because the app lacked its usual advertising, according to The Verge, a technology news site.
Apple (AAPL) is another of Google's punching bags. Google executives alternate between praising Apple and beating on it. For example, Vic Gundotra, Google's senior vice president of engineering, attacked Apple at Google's developer conference in 2010, without mentioning the company's name. The message was clear, however: Apple and the iPhone were a threat to free competition while Google and the Android mobile operating system were its saviors.