网络新媒体生存状态调查

SAY Media

    旧金山和纽约

    成立年份：2005年

    雇员人数：400人

    读者人数：2,000万人

    掌门人：联合创始人兼CEO马特•桑切斯。

    成名原因：它是一个汇集时尚、科技和生活方式网站的综合网站，包括在2011年收购的科技博客网站读写网（READWRITE），由前Business Insider创始成员丹•弗洛姆执笔的科技博客网站SplatF，以及由Sassy Magazine创始人简•普拉特以女性为中心的网站xoJane。

    背景：SAY是由耶鲁校友大卫•勒曼和凯文•史莱德克和桑切斯共同创办的视频发布和共享网络VideoEgg的产物。桑切斯解释说：“我们在许多有趣的网站上销售了许多广告，我们凭借这些广告经验，做了许多事情，但无法控制网页的其余部分。”他感觉有点被蓬勃发展的“个人出版”运动拒之门外，然后他们看到了一个机会，就像VideoEgg应对广告业务那样发展在线阅读体验。因此，在2010年，VideoEgg收购了软件公司Six Apart，并把自己更名为SAY Media。公司重点变成了广告网络，以及在线编辑内容。桑切斯强调指出，网站的在线编辑内容持有自己的“观点”。

    资助者：据报道，自2005年以来，NEA私募股权投资公司、Maveron风投公司、第一资本风投公司（First Round Capital）等总计投资了6,000多万美元。

    商业模式：以广告为基础，不过SAY也正在开始涉足电子商务，目的是让读者能够更直接地购买他们在各种网站上了解到的商品。

    营收：没有数据

    盈利：还没有，今年晚些时候。

    未来动向：意思是除了最近收购青少年在线杂志Rookie还有什么别的动作吗？桑切斯说：“扩大我们的品牌。我们在过去两年已从网络广告公司转型为媒体公司，我认为，大家将会看到我们现在已准备真正专注于我们一直在创建的业务，不只是广泛扩张我们的第一线业务。”公司也会裁员。如今，这家公司表示，随着自身从广告网络向更趋编辑驱动型网站转型，它将裁掉10％的员工。(财富中文网)

    译者：iDo98

SAY Media

    San Francisco and New York

    Founded: 2005

    Employees: 400

    Readers: 20 million

    Who runs it: Co-founder Matt Sanchez.

    What it's known for: An umbrella of style, tech, and lifestyle websites including the tech site ReadWrite, acquired in 2011, SplatF, a tech blog penned by former Business Insider founding member Dan Frommer, and the female-focused xoJane, from Sassy Magazinefounder Jane Pratt.

    Backstory: SAY is the result of VideoEgg, a video publishing and sharing network, co-founded by Yale alums David Lerman, Kevin Sladek, and Sanchez. "We were selling a lot of advertising on lots of fun sites, and we'd done a lot with the ad experience but couldn't control the rest of the page," explains Sanchez, who felt somewhat shut out from the burgeoning "personal publishing" movement and saw an opportunity to evolve the online reading experience just as much as VideoEgg had done with advertising. So in 2010, VideoEgg acquired the software company Six Apart and rebranded itself to SAY Media. The focus became its ad network and online editorial content with what Sanchez emphasizes has a "point of view."

    Backers: NEA, Maveron, and and others have reportedly invested over $60 million since 2005.

    Business model: Ad-based, although SAY is beginning to dabble in commerce also, with the goal of enabling readers to more directly purchase items they read about on various sites.

    Revenues: Not available.

    Profitable: No, later this year.

    What's next: Besides the recent acquisition of the teenage online mag Rookie? "Building out the brands we have," says Sanchez. "The last two years have been transforming from ad network to media company. I think you're going to see us now really get focused on what we've been building more so than vast expansion of our front line." Layoffs too. Today the company said it was laying off 10% of its staff as it transitions from an ad network to a more editorially driven site.