网络新媒体生存状态调查

Business Insider

    纽约

    成立年份：2007年

    雇员人数：没有数据

    读者人数：2,400多万人

    掌门人：前华尔街股票分析师亨利•布罗吉特

    成名原因：迅捷的财经新闻分析以及第三方新闻报道的扼要重述，但还有绝妙的新闻提要以及丰富的幻灯片展示。

    背景：前团购网站Gilt Groupe CEO凯文•瑞安和布罗吉特最初兜售创建一个科技博客网站的构想：这个构想后来成为Silicon Valley Insider。自此之后，这家网站已经扩展成Business Insider如今的状况。布罗吉特最近在接受《今日美国》（ USA Today）采访时说： “我没有想过‘这是我的下一幕’。我当时想，这是一个真正的机会，可以让我继续我以前一直从事的工作。”

    资助者：亚马逊（Amazon）CEO杰夫•贝索斯、安德森-霍洛维茨风投公司（Andreessen Horowitz）合伙人马克•安德森以及RRE风投公司等。

    商业模式：广告以及近来的会议。

    营收情况：据《纽约客》杂志发表的一篇有关布罗吉特的人物专访文章透露，2012年营收大约为1,200万美元。

    盈利情况：今年第一季度小有盈利，但未披露具体数字。

    未来动向：收购——至少最终会如此。据说布罗吉特期望该网站会“成为一个规模更大的企业的一部分，或者自身成为规模更大的企业。”

Business Insider

    New York

    Founded: 2007

    Employees: Not available

    Readers: 24 million-plus*

    Who runs it: Ex-Wall Street stock analyst Henry Blodget.

    What it's known for: Swift business news analysis and recaps of third-party news items, but also sensational headlines and extensive slide shows.

    Backstory: Ex-Gilt Groupe CEO Kevin P. Ryan and Blodget first drummed up the idea of a tech site, which became Silicon Valley Insider. The site has since expanded into what Business Insider is today. "I wasn't thinking, 'Here's [my] next act,' Blodget recently told USA Today. "I was thinking, 'Here's a real opportunity to do what I've been doing.'"

    Backers: Amazon (AMZN) CEO Jeff Bezos, Andreessen Horowitz's partner Marc Andreessen, and RRE Ventures, to name a few.

    Business model: Advertising and more recently, conferences.

    Revenues: Roughly $12 million in 2012, according to a New Yorker profile on Blodget.

    Profitable: A small, undisclosed profit during the first quarter of this year.

    What's next: Acquisition -- at least eventually. Blodget allegedly expects the site to "become part of a larger enterprise or become the larger enterprise."