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三星Galaxy S4看人下菜碟

三星Galaxy S4看人下菜碟

Philip Elmer-DeWitt 2013-05-15
三星和苹果不同,它推出的最新款Galaxy S4为本土和国外市场提供了不同配置的手机。它们的区别主要体现在处理器、无线系统和其他材质上。用分析师的话说,它们的差别就像韩国泡菜和美国凉拌卷心菜的差别。

Galaxy S4美国发布会现场。

    三星公司(Samsung)在美国和韩国销售的Galaxy S4在外观上毫无二致,但内部构成却差别很大,主要体现在处理器、无线系统和各种材质上。

    市场调研公司IHS的iSuppli拆解小组在拆解这两款产品时发现了这些差异。

    据IHS称,美国销售的16GB机型的配件成本是229美元,加上制造成本为237美元。而韩国版所用配件成本为244美元,加上装配成本为252美元(见下表)。

    IHS拆解服务高级分析师文森特•梁在月初举行的新闻发布会上表示:“这两款产品的差别就像韩国泡菜和美国凉拌卷心菜的差别。”

    据梁表示,苹果公司(Apple)通常不会针对不同市场采用不同的配件。

    “Galaxy S4至少有4种版本,三星藉此表明,它的战略是推出一款功能和价格都让人心动的产品——然后改变配置以适合不同市场或地区的偏好。这种做法和三星在手机领域的头号对手苹果所采用的一机通吃的做法形成了鲜明对比。”

    下图:IHS的拆解清单。(财富中文网)

    译者:清远

    Although from the outside they look the same, on the inside the Galaxy S4 that Samsung sells in the U.S. and the one it sells in Korea turn out to have significant differences -- including the apps processor, the wireless subsystem and the bill of materials.

    The differences were discovered when the two products were dissected by the iSuppli wrecking crew at IHS.

    The component costs of the 16 GB model sold in the U.S. is $229, according to IHS, rising to $237 when the manufacturing cost is added. The Korean edition has a BOM of $244 and a combined assembly and component cost of $252. (See table below.)

    "The products are as different from each other as kimchee and coleslaw," said Vincent Leung, senior analyst for IHS' teardown services, in a press release issued Thursday.

    According to Leung, changing components from one market to another would not be Apple's (AAPL) style.

    "With at least four different known incarnations of the Galaxy S4, Samsung is demonstrating its strategy of offering a mobile product that has appealing features and pricing -- and then adapting the device to suit the tastes of varying markets or regions. This approach is in stark contrast to the one-size-fits-all philosophy used by Apple Inc., Samsung's primary competitor in the wireless space."

    Below: IHS's tale of the tape.

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